Search Engine Optimization Presentation


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  • Good Morning professor and class. My name’s Supatra Jitranon and I’m doing the presentation which is related to the topic of Search Engine Optimization.
  • Search Engine Optimization Presentation

    1. 1. Search Engine Optimization By Supatra Jitranon
    2. 2. Technical Terminology <ul><li>“ Search Engine” </li></ul><ul><li>“ Spider” or “Crawl” </li></ul><ul><li>“ Natural Search Engine” </li></ul>
    3. 3. Why will the same search on different search engines produce different results? <ul><li>The answer is because not all indices are going to be exactly the same . It depends on what the spiders find or what the humans submitted . But more important, not every search engine uses the same algorithm to search through the indices . </li></ul>
    4. 4. What will help your website be on the Top rank? <ul><li>Search Engine </li></ul><ul><li>Optimization </li></ul><ul><li>“ SEO” </li></ul>
    5. 5. Search Engine Optimization <ul><li>A multi-step continual process includes designing, developing, and optimizing a website to improve its rank in search engines ( Churchill , 2007) </li></ul><ul><li>T he process of trying to rank highly a given web page or domain for specific keywords ( Evans , 2007) </li></ul><ul><li>An active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines (Beal, 2006) </li></ul>
    6. 6. How search engine optimization works? <ul><li>As search engine optimization, SEO, is creating a website in a way that it will appear higher in the search rankings . SEO is aimed at achieving the highest position in the natural listings on the search engine results pages . SEO is very useful for driving visitors through targeting the high volume, low intent generic phrases . To do this you need to define a list of key phrases to work with . A website that’s optimized for search engines can reap huge benefits on to the website and ultimately the core business . A key benefit of SEO is that it is relatively cost - effective since there is no payment to the search engine for being placed there. </li></ul><ul><li>(Beal, 2006) </li></ul>
    7. 7. What are the important factors for high ranking websites? <ul><li>Fast Uploading WebSites – Frequent use of images in a web page will result in greater loading time . An alternate text called “Alt Tag” must be added on the images . </li></ul><ul><li>Content Rich Websites – Search engines prefers websites text based rich in content. Spider crawling to your website must find valuable and informative text with k eywords relevant to the content of the web page. </li></ul><ul><li>Easy Navigation – The websites must be user - friendly by adding easy navigation links . Broken links or dead links must be avoided . </li></ul><ul><li>Updating Regularly – The websites must be updated frequently by adding informative content for the users. </li></ul><ul><li>Link Popularity – Link popularity is one of the factors for page ranking . Search engines check for both quantity and quality of links exchanged . </li></ul>
    8. 8. SEO and Business marketing <ul><li>SEO is not a product, despite the fact that it is sold as a product across the web . It is a service, which must be custom tailored to fit the needs of each business . </li></ul><ul><li>Bart z, et al., 2006 </li></ul>
    9. 9. Why search engine optimization important to your business? <ul><li>The Internet is the fastest growing sales channel </li></ul><ul><li>Reducing your cost of online customer acquisition </li></ul><ul><li>More Targeted and Qualified Website Visitors </li></ul>
    10. 10. Why it is important for business to be on the Top rank? <ul><li>Attract large number of visitors </li></ul><ul><li>Increase volume of sales </li></ul><ul><li>Build brand awareness </li></ul><ul><li>Gain Brand Loyalty </li></ul>
    11. 11. Advertiser’s Point of View “ Search engine is defined as Media of Mass Communication” ( Couvering , 2004)
    12. 12. Advertiser’s Point of View <ul><li>All advertisers attempt to target their ads to desired target market group. </li></ul><ul><li>Online advertising comes closer to supporting this one-to-one selling process more than traditional advertising media possibly can. </li></ul>
    13. 13. Advertiser’s Point of View <ul><li>Online Promotions: Attracting visitors to a site by the advertisers tend to advertise their Web site by making their Web site to the Top of Search Engine Lists </li></ul>
    14. 14. Marketer’s Point of View <ul><li>Business-to-business (B2B) </li></ul><ul><li>Online Auctions </li></ul><ul><li>Business-to-customer (B2C) </li></ul><ul><li>E-tailing </li></ul><ul><li>Business-to-computer = ? </li></ul>
    15. 15. Business-to-computer <ul><li>The search engine companies are in a powerful position in the online world. Indeed, it is the popularity of the search engine that over half of all visitors to a web site now , come from a search engine rather than from a direct link on another web page </li></ul><ul><li>( McCarthy , 2006 ) </li></ul>
    16. 16. Business-to-computer <ul><li>Emerge of new business industry which focuses on helping firm website to be on the top rank of famous search engine. </li></ul><ul><li>The famous companies which offer SEO services are, Inteliture Co., SEOExpert Co. for example </li></ul>
    17. 17. Business-to-computer <ul><li>One successful factor for every size of business </li></ul><ul><li>Internet advertising industry becomes necessary, such as in Australia, there is 100% growing in this industry </li></ul><ul><li>Web search engine play an important role in Business-to-computer such as Google. COM, Yahoo. COM </li></ul>
    18. 18. Reference <ul><li>Bartz, k., Murthi, V., Sebastian , S. (2006). Logistic regression and collaborative ltering for sponsoreed search term recommendation. In Second Workshop on Sponsored Search Auctions . </li></ul><ul><li>Beal, A. (2006). Search Engine Optimization Overview. Retrieved from </li></ul><ul><li>Beginner's Guide - What is SEO? Retrieved from http :// www . seomoz . org / article / bg </li></ul><ul><li>Churchill, C. (2007) Search Engine Optimization - A 10 Step Program. Retrieved from </li></ul><ul><li>Evans, M. (2007). Analyzing Google rankings through search engine optimization data. Internet Research. Vol. 17(1). p. 21-37 </li></ul><ul><li>Sullivan, D. (2007). Search Engine Watch . Retrieved from http :// searchenginewatch . com / showPage . html?page = 2156511 </li></ul><ul><li>McCarthy, J. (2006), User Navigation Behaviour to Affect Link Popularity, quoted in Search Engine. Retrieved from : </li></ul><ul><li>The History of Search Engine Optimization . Retrieved from http :// www . datasprings . com / Resources / ArticlesInformation / SEOSearchEngineOptimization / tabid / 763 / language / en - US / Default . aspx </li></ul><ul><li>Turban, E., Lee, J., Viehland, D.,, King, D.(2006) - Electronic Commerce : A Managerial Perspective . John Wiley and Sons. Inc. </li></ul>
    19. 19. Thank you for your attention “ Search Engine Optimization”