2. EVENT PLANNERS
Carley Devenson E.
Acosta
Sunday Jasper S.
Ambrosio
Erwin jay Calibar
1. Marketing Objectives 2. Communication
Strategy
3.Key strategies and
4.Budget Plan
3. Table of contents
Overview
SWOT Analysis
Marketing Mix
Marketing tools
Key strategies and
initiatives
Budget Outlines
01
03
02
04
Marketing
Objectives
Key strategies
Communication
Strategy
Budget Plan
4. The objective is to host a memorable and
exciting 18th birthday party, titled ‘Celebrate
18 with Lara’, which will serve as a milestone
celebration for our guest of honor and 200
attendees. This event marks a significant
moment in the guest of honor’s life,
transitioning into adulthood, and we aim to
curate an experience that reflects the
importance of this occasion.
Introduction
6. Overview
Our primary goal is to create an
unforgettable experience that
will leave a lasting impression
on all attendees. We want every
aspect of ‘Celebrate 18 with
Lara' to be carefully planned
and executed to ensure that
guests feel valued and
celebrated throughout the event.
7. OBJECTIVES
We will implement targeted
marketing strategies to reach
out to potential attendees,
including personalized
invitations, social media
promotion, and word-of-mouth
referrals.
We will utilize various
marketing tactics such as
teaser campaigns, sneak
peeks of event details, and
interactive content on social
media platforms.
Ensure maximum
attendance at the
party
To generate
excitement among
guests leading up
to the event
8. SWOT Analysis
1. Ample budget for
planning
2. Strong network for
potential
collaborations
1. Limited time for
planning and
execution
2. Competition from
other birthday events
1. Growing trend of
elaborate milestone
celebrations
2. Potential for viral social
media exposure
1. Unexpected logistical
challenges
2.Fluctuating market trends
Strengths Weaknesses Opportunities
Threats
12. PRODUCT
By positioning
the event as vibrant
and exclusive, it
aims to attract
guests seeking a
memorable and
high-quality
celebration for the
debutant’s
milestone birthday.
13. PRICE
This includes allocating
funds for venue rental,
catering, entertainment,
decorations, and other
essential elements required
to deliver the desired
experience.
PHP
300,000
TOTAL
14. PLACE
Selecting a
centrally located
venue with
ample parking
and easy
accessibility for
guests.
Maximizing attendance
and ensuring a positive
experience for all
It will be
convenient
for guests
to attend.
WPU
GYMNASIUM
15. PROMOTION
Leveragin
g various
channels
We can
create a
customized
RSVP form
using
Google
Social media,
email
marketing,
influencer
partnerships,
and
traditional
advertising
Allowing
guests to
easily
submit their
RSVP
responses
04
03
02
01
17. INVITATIONS
Personalized invitations can
include the recipient’s name, details
about the event, and any special
instructions or requests
By sending out personalized
invitations, we aim to create a
sense of exclusivity and
importance, encouraging
recipients to RSVP and attend
the event.
18. SOCIAL MEDIA
Behind-the-scenes moments provide
insight into the event planning process,
showcasing the dedication and effort put
into creating a memorable experience.
Countdowns help build
anticipation and remind
followers of the upcoming
event, encouraging them to
mark their calendars and
RSVP.
20. KEY STRATEGIES AND INITIATIVES
Incorporate interactive
elements like photo booths,
themed activities, and
personalized souvenirs to
engage guests throughout
the celebration.
Partner with local
vendors and
sponsors to
enhance the event
experience and
offset costs. Work closely with
influencers or micro-
influencers to amplify
reach and create buzz
around the event.
22. BUDGET PLAN
We will allocate the Php 300,000
budget across key components
such as venue rental, catering,
entertainment, photoshoot,
dresses, decorations, marketing,
and contingency. Regularly track
expenses and adjust allocations
as needed to ensure optimal use
of resources while delivering a
memorable experience.
24. BUDGET OUTLINE
Dresses of
the honor
(Php 40,000)
Decorations
(Php 50,000)
Talent fees
(Php 40,000)
Contingency (Php 20,000)
25. BUDGET OUTLINE
Utensils and equipment 20,000
Food and beverages 100, 000
Photoshoot 30,000
Dresses of the honor 40,000
Decorations 50,000
Talent fees (eg., entertainers, performers) 40,000
Contingency 20,000
Total 300,000
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