A Short view of The Ignite Groups Portfolio

1. 1JULY 2014
COMPANY PROFILE

2. 1COMPANY PROFILEJULY 20142 COMPANY PROFILE JULY 2014
The Ignite Event Group (Pty) Ltd
At The Ignite Event Group, we
understand the importance of
meeting the needs, objectives
and requirements of each
of our client campaigns. We
live the brand, in doing so
we strive to understand
your business, your brand
objectives, your audience and
deliver a campaign beyond
your expectation. Developing
a marketing campaign that
speaks to every pillar of
your brand, delivering your
brand message in the most
unique way.
We offer an exclusive,
professional and personalized
service to cater to for every
clients individual needs – custom
designing every campaign and
delivering a sensory experience.
With an eye on international
trends, we ensure our clients
receive the most unique brand
experiences, conceptualizing fun
and innovative ways to take the
client’s brand to their audience,
whether it’s a niche market or
mass consumer – every campaign
is designed specific to the market.
Understanding your core business
and target audience is our focus,
researching the market, filing the
gaps, identifying the key areas
that speak to your audience
and integrating these platforms
effectively so that they work hand-
in-hand is what we ultimately
deliver!
THE IGNITE EVENT GROUP
Events . Productions . PR & Publicity . Corporate & Promotional Gifting . List Management . RSVP Functionality .
Creative Direction . Social Media . Sponsorship Leveraging . General Event Hiring

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WHO WE ARE
With a collective experience of
approximately 30 years spanning
the Event and PR industry, our
team is able to offer every client
their knowledge and expertise.
Together, we have worked with
clients ranging from government
department to the private sector
including some of the country’s
most popular fast food outlets,
fashion brands and media houses.
Our team is passionate, dedicated,
enthusiastic, innovative and results
driven. More than this, we love what
we do and go beyond to ensure that
our clients achieve their business
objectives.
The Ignite Event Group is able
to, through combining the skills,
knowledge and expertise of the
team, provide every client with
a 360’ campaign that will ensure
consistency throughout, enhance
the brand image while increasing
consumer and media exposure from
the first moment. When combined,
these service offerings deliver a
unified message and maximum
impact throughout the lifespan of
the campaign. We pride ourselves
on our edgy, unique, creative
concepts and are thus able to
offer these services to as separate
offerings should a client require it.
Post-campaign analysis is key
and with our experiential brand
messaging providing measurable
output for our clients campaign we
ensure our client’s receive the return
on their investment they expect.
The Ignite Event Group operates
nationally and has an extended
network of affiliated suppliers, ready
to play a key part of creating your
memorable brand experience.
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THE PR SOLUTION
Over the years businesses have
started realizing the importance of a
sound and professionally integrated
PR and marketing campaign. Over
the years, PR has evolved and today
is an integral part of every successful
business.
PR support provides brands with a
platform to reach and achieve its
full potential through an effective
communications strategy. In this way,
brands are ensured that the public
and media are aware of what is taking
place at all times and in doing so have a
better understanding of a clients service
offering and the business at large.
We offer our clients a complete, holistic
and professional communications
solution by managing perception
within the media, enhancing the brand
image and building and maintaining
relationships with all stakeholders in the
industry and key media – all of which are
relevant to the organization.
The main goal of public relations is to
help a company achieve its full potential.
Public relations help give the consumer
and media a better understanding of a
client’s services and their core business,
while managing perceptions in the
media on behalf of the client.
PR & Publicity Services:
• PR & Publicity Strategy Formulation
• Press Release Compilation and
Dissemination
• Media Liaison
• Media Monitoring
• Environmental Scanning
• Press Conferences
• Media Launches
• Advertorials
• Crisis Communication and
Management
• Tactical Interventions
• Editing and Proofreading
• Digital Communications
• Newsletter Management
• Website Copy Formulation
and Editing

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EVENT & ACTIVATION
MANAGEMENT
Working closely with the client, we
study the intricacies of the brand
and identify the target audience,
devise the event concept, plan
the logistics and co-ordinate the
technical aspects required for the
event before executing.
Importantly, we ensure our clients not
only walk away with an event but rather a
full service offering that will guarantee a
return on their investment.
Our event concepts are unique to every
client and brand, we identify creative
elements that will widen the scope of
the brand and through added value
services such as social media, publicity
management and media buying, etc we
guarantee a talk-ability factor around
our client’s brand and every event we
execute.
From an activation plan to event concept
– we deliver results – whether a short
or long term campaign, we ensure our
client’s brand achieves success and
extensive exposure in the market.
Our Event Services Include:
• Event Conceptualisation
• Event and Production Management
• Choreography
• Technical and Stage Management
• Décor Styling and Design
• AV presentations – on location video
shoot, motion graphics and design
• Branding/Design solutions (event
collateral, branding, etc)
• Food and Beverage Management
• RSVP Management
• Staffing
• Promotions and Brand Activations
• Venue Sourcing
• Experiential Marketing
• Corporate and Promotional Gifting
• Room Drops
What We Do
Gala Dinners . Award Ceremonies .
Product Launches . Stage Production .
Project Management . Outdoor Events/
Festivals . Roadshows . Fashion Shows
. Music Concerts/Dance Events .
Conferences . Travel . Teambuilding .
Corporate Hospitality

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GIFTING
Promotional merchandise is used
globally to promote brands,
products and corporate identity.
Whether in the form of giveaways
at events, exhibitions or product
launches or used as branded
corporate gifts from pens and mugs
to exclusive leather or electronic
items.
The Ignite Event Group’s Gifting Genius
is able to provide your gifting a solution
– from novelty gifts to wedding favour
or the latest and unique in corporate
gifting!
Almost anything can be branded, a logo
on any product – an opportunity to make
your brand work for you, promoting and
marketing your brand whether on a desk
or in a home, doing its job for months.
Our printing team is able to provide the
latest in branding solutions, anything
from heat transfer, screen printing and
sublimation to digital transfer and laser
engraving – you name it we will brand it!
EVENT HIRING
If you can dream it, we can create it!
We offer a bespoke theming service to
ensure your event is unique and original.
Our team offers event hiring of anything
from tableware to tents and décor for
any theme.

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OUR CLIENTS
DRUM Magazine
Men’s Health Magazine
Pringle
Diesel
Levi
KFC
Calvin Klein
Etv
MNet
True Love Magazine
Shimano
Hunters
Bisque Cognac
The Citizen
Smiley Kids
SA Winebank
Woolworths
My School
Mont Blanc
Finweek
FNB
Givenchy
Dunhill
Sports Illustrated
Toyota
Real Magazine
Masterchef
Womens Health Magazine
Peroni
Revlon
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For more on our latest
events, service offerings or
just to know more on local
and international below-the-
line marketing trends, log
onto our website
www.ignitegroup.co.za
or email info@ignitegroup.co.za
monique@ignitegroup.co.za
083 954 9165
noel@ignitegroup.co.za
083 252 9808
The Ignite Event Group (Pty) Ltd