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1. MICE
Meeting, Incentive, Convention and Exhibition Industry
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2. Objectives
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
1. Know about the major players in the convention
industry
2. Describe destination management companies
3. Describe the different aspects of being a meeting
planner
4. Describe the different type of meeting
5. Know the various venues for meeting

3. Outline
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
1. Development of the Industry
2. Size and Scope
3. Key Players
4. Convention and Visitors Bureaus
5. Destination Management Companies
6. Meeting Planners and Service Contractors
7. Types of Meetings, Conventions, and Expositions
8. Types of Associations and Meetings
9. Venues
10. Trends

4. Development of the Industry
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 People have gathered to attend meetings,
conventions, and expositions since the ancient
times
🞑 Mainly for social, sporting, political, or religious
purposes

5. Development of the Industry
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 Associations go back many centuries to the
Middle Ages and before
🞑 The guilds in Europe were created during the Middle
Ages to secure proper wages and maintain work
standards
🞑 Associations began in the United States at the
beginning of the eighteenth century, when Rhode
Island candle makers organized themselves

6. Development of the Industry
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 Meetings, incentive travel, conventions,
and exhibitions (MICE) represent a segment
of the tourism industry that has grown in recent
years
 MICE tourists spend about twice the amount of
money that other tourists spend

7. Development of the Industry
 MICE industry is one of the fastest growing
segments within the tourism industry generating
millions in revenues for cities and countries.
 Europe and United States still remain the major
markets worldwide in respect of the number of
meetings, conferences and exhibitions.
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

8. Size and Scope of the Industry
 American Society of Association Executives
(ASAE):
🞑 23,000 members
🞑 6,000 associations at national level
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

9. Size and Scope of the Industry
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 Associations are the main independent political
force for industries such as hospitality, offering
the following benefits:
 Governmental/political voice
 Marketing avenues
 Education
 Member services
 Networking

10. The Industry Stakeholders
PCOs and
Convention managers
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
Convention
Bureaus
Exhibition service
contractors
Exhibition/trade show
managers
Food Services
Transportation
Exhibitors
Audiovisual
services
Associations
Destination
management
Companies
Exhibit design Facilities
Hotels
Delegates
Delegates
Delegates
Delegates

11. Key Players
 The major players in the convention
industry are
1. convention and visitors bureaus (CVBs)
2. meeting planners and their clients
3. the convention center
4. specialized services
5. exhibitions
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

12. Convention and Visitors Bureaus
 Not-for-profit umbrella organization that
represents an urban area that tries to solicit
business- or pleasure-seeking visitors
 Primary outcome is to generate and increase
revenues of a city
 www.tceb.or.th
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

13. Convention and Visitors Bureaus
 The convention and visitors bureau comprise a
number of visitor industry representing the
various industry sectors:
1. Transportation
2. Hotels
3. Restaurants
4. Attractions
5. Supplies
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

14. Convention and Visitors Bureaus
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
1. Enhance the image of tourism in the local/city area
2. Market the area and encourage people to visit and stay
longer
3. Encourages associations and others to hold meetings,
conventions, and trade shows in the area it represents
4. Assists associations and others with preparations and
lends support
5. Encourages tourists to partake of the historic, cultural,
and recreational opportunities the city or area has to
offer

15. Convention Center Utilization
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

16. Destination Management Companies
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 Service organizations within the visitor industry
that offers a host of programs and services to meet
clients’ needs
 Initially, a destination management sales manager
concentrates on selling the destination to meeting
planners and performance improvement
companies (incentive houses)

17. Meeting Planners
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 May be independent contractors who contract out
their services to both associations and
corporations as the need arises or they may be
full-time employees of corporations or
associations
 Plans the meeting down to the last minute

18. Meeting Planners
 Premeeting Activities
🞑 Estimate attendance
🞑 Plan meeting agenda
🞑 Establish meeting objectives
🞑 Set meeting budget
🞑 Select city location and site
🞑 Plan exhibition
🞑 Plan travel to and from site
🞑 Arrange ground transportation
🞑 Organize audiovisual needs
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

19. Meeting Planners
 On-Site Activities
🞑 Conduct ore-event briefing
🞑 Prepare VIP plan
🞑 Facilitate people movement
🞑 Approve expenditures
 Postmeeting Activities
🞑 Debrief
🞑 Evaluate
🞑 Give recognition and appreciation
🞑 Plan for next year
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

20. Service Contractors
 The individual responsible
for providing all of the
services needed to run the
facilities for a trade show
 Hired by the exposition
show manager or
association meeting planner
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

21. Types of Meetings
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 Clinic: Workshop-type educational experience in which
attendees learn by doing
 Forum: An assembly for the discussion of common
concerns
 Seminar: A lecture and a dialogue that allow participants
to share experiences in a particular field
 Symposium: An event at which a particular subject is
discussed by experts and opinions are gathered
 Workshop: A small group led by a facilitator or trainer

22. Meeting Setups
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 Theatre style:
🞑 Large audience that does not need notes
 Classroom setup:
🞑 Meeting setup is instructional
🞑 Workshop style
 Boardroom setup:
🞑 Small numbers of people
🞑 Meeting takes place around one block rectangular
table

23. Association Meetings
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 Things at the top of the list of places for an
association meeting planner to choose from
include the destination’s availability of hotel and
facilities, ease of transportation, distance from
attendees, transportation costs, and food and
beverage
 Members attend association meetings voluntarily,
so the hotel should work with meeting planners to
make the destination appealing

24. Conventions and Expositions
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 Conventions are larger meetings with some form
of exposition or trade show included
 The majority are held in large hotels over a 3-5
day period
 Expositions are events that bring together sellers
of products and services at a location where they
can show their products and services to a group of
attendees at a convention or trade show

25. Types of Associations
 Trade association
 Professional association
 Medical and scientific
association
 Religious organizations
 Government
organizations
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

26. Types of Meetings
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 Annual meetings
 Board, committee, seminars and workshops,
professional and technical meetings
 Corporate meetings, conventions, and expositions
 Social, military, educational, religious, and
fraternal; brotherly groups (SMERF)
 Incentive meetings

27. Meeting Planning
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 Needs analysis
 Budget
 Request for proposal
 Site inspection
 Selection
 Negotiation
 Contracts
 Pre-meeting activities
🞑 Plan agenda
🞑 Set budget
🞑 Negotiate contracts
 On-site activities
 Post meetings

28. Contracts
 The contract is a legal document that
binds two or more parties
 Essential elements:
🞑 Offer
🞑 Consideration
🞑 Acceptance
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

29. Venues for Meetings
 City Centers
 Convention Centers
 Conference Centers
 Hotels and Resorts
 Cruise Ships
 Colleges and Universities
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

30. Venues
1. Residential Venues
Residential venues are any venue
that provides both residential
accommodation and convention and
meeting-style facilities, for example:
🞑 Resort Hotel, Central Business
District Hotels (CBD), Airport
Hotels, Suburban Hotels, Boutique
Hotels, Residential conference
centers
🞑 Colleges and University
🞑 Cruise Ships
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

31. Venues
2. Nonresidential Venues
= Only provide convention and
meeting facilities
* other venues for MICE events
that exclude the provision of
lodging
 indicated or purpose-built
convention centers
 exhibition halls
 arenas & stadium
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

32. Venues
3. Special Venues
these have been specifically
selected for particular MICE
events, e.g.
 historical buildings,
 museum,
 zoos,
 landmarks
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker

33. Trends
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker
 More people are going abroad to attend meetings
 Some international shows do not travel very well (i.e., agricultural
machinery); thus, organizations such as Bleinheim & Reed
Exposition Group airlift components and create shows in other
countries
 Competitiveness has increased among all destinations
 Convention centers will expand and new centers will come online
 The industry needs to be more sophisticated—the need for fiber
optics is present everywhere
 Shows are growing at a rate of 5-10 percent per year
 Compared to a few years ago, large conventions are not as well
attended and regional conventions have more attendees

34. The End
Q & A
By Aj. Pavit Tansakul
Introduction to Hospitality, John Walker