This document discusses event distribution for sports, entertainment, and recreation marketing. It identifies key objectives around understanding distribution channels and their relationship to fan impact. It evaluates different distribution methods like stadiums, media, and new technologies. Factors that make distribution effective like reaching mass audiences through media rights and deals are also examined. The goal is to create value for fans and attract more spectators through an improved experience at venues.

1. Event DistributionSports Entertainment and Recreation MarketingFebruary 22, 2009

2. ObjectivesFebruary 22, 2010Ms. Guerrero2Explain the relationship between distribution and placeIdentify distribution channels as they relate to Sports Entertainment and Recreation MarketingEvaluate the value of fan impact on event distributionUnderstand the goal of sport and entertainment stadiumsDiscover the role of media distributionDetermine what factors make distribution efficient and effective

3. ReviewFebruary 22, 2010Ms. Guerrero3involve the goods, services, or ideas used to satisfy consumer needs.ProductDecisionsinvolve the exchange process between the customer and the seller.PriceDecisionsinvolve making the product available to the customer.PlaceDecisionsinvolve how the goods or services are communicated to the consumer.PromotionDecisions

4. Place DecisionsInvolves getting the product into the hands of your customerFirst step in the decision about the distribution is determining the type of customer you haveFebruary 22, 20104Ms. Guerrero

5. Channels of DistributionThe path a product takes from the producer to the consumerCompanies will use either direct or indirect channels of distributionFebruary 22, 20105Ms. Guerrero

6. Examples of Channel DistributionFebruary 22, 2010Ms. Guerrero6NIKE products can be purchased-1. Website2. Retail Store3. Factory Outlet

7. Place DistributionSports are produced and consumed at the same timeThe Stadium, Arena, or Venue serve as both the location and the method of distribution for the eventThe media also provides for distribution of sports eventsNews, TV, PPV, Radio, Internet…February 22, 20107Ms. Guerrero

8. Fan Involvement in EventsFebruary 22, 2010Ms. Guerrero8There are many ways that fans shape and effect games and events:“Home Court Advantage”Noise metersAttendance recordsTicket Prices & “Scalping”Media Input & PurchasingDirecTV, Satellite Pay-Per-View

9. New StadiumNew venues incorporate luxury boxes Increase revenue for teamIncorporate new technology with “old style” atmosphere”Example New Yankee StadiumFebruary 22, 20109Ms. Guerrero

10. Venue VideosFebruary 22, 2010Ms. Guerrero1010 New Super Stadiums

11. Yankee Stadium

12. Cowboys StadiumStadiums Funding80% of funding is TAX DOLLARSLuxury BoxesAdd $10-$40 Million annuallyIncreases in salary and payrollSigning top playersFebruary 22, 201011Ms. Guerrero

13. Ticket DistributionFebruary 22, 2010Ms. Guerrero12Team & Venue SalesSale Price: face value of ticketsLuxury seats are more expensiveTicket BrokersSales Price + Service ChargeGame MarketingAdvertisingTech SupportCustomer ServiceSales ForceCustomer Complaint: Service Fees Too High

14. Goal of StadiumCreate value in time spent at parkAttract more spectatorsMake “Experience” Bigger & BetterIn stadium technologySeat side concession ordering, instant replay, player statistics . . . February 22, 201013Ms. Guerrero

15. Yankee Stadium Food ChoiceFebruary 22, 201014Ms. Guerrero

16. Media DistributionDelivering sports and entertainment events with mediaTelevisionInternetRadioSatelliteFebruary 22, 201015Ms. Guerrero

17. Rights to DistributionFebruary 22, 2010Ms. Guerrero16Networks Buy “Rights” to BroadcastAdvertisers buy advertising time during broadcastSponsors pay for exposure from BroadcastNBC – Olympic Games ABC – Super BowlMedia Revenue goes to Team or League

18. Benefits of Media RightsFebruary 22, 2010Ms. Guerrero17Guaranteed Mass AudiencesSpecifically Young Male Target MarketNetworks can use sports and entertainment events to create & maintain their IMAGE

19. Cable and SatelliteFebruary 22, 2010Ms. Guerrero18Cable & Satellite ServicesDirecTV, PrimeStar, Dish Network, Digital CableOffer Specialty BroadcastingProvide specialty target markets for advertisingProvide statistical data (Pay-per-View)

20. ReviewFebruary 22, 2010Ms. Guerrero19Directions:Team up with the person next to you and the table beside youREVIEW GAME 