4 orientation to sports marketing mohamed abdelnaby
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The document provides an overview of marketing in sports and entertainment. It defines marketing and discusses how companies use sports and entertainment to promote their products. It also describes how sports and entertainment properties themselves are marketed. Various examples of sports merchandising and entertainment marketing are given. The marketing mix of product, price, place, and promotion is explained in the context of how a tennis racquet company might apply it. Finally, the document discusses different bases for market segmentation including demographic, product usage, psychographic, benefits, and geographic factors.
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• Managing Time
o Setting SMART Goals
o Writing Planning and Organizing your time
• Managing Stress
o The Power of Perception
o Reaction to Stress
o Managing Stress
o Ways to develop a positive attitude
Training interactive Methodology:
• Games and Group Activities
• Case Studies
TWO ASSESSMENT
1. Stress Management (Replay every month)
2. Personal vision
Part B Sales Call Etiquette
• Ways to make a Good First Impression.
• Effective Call Handling
• Pre-call Information
• Building Credibility During the Call
• Key Phases of an Outbound/Inbound Call
• Hold Procedure
• Using the Right Tone of Voice
• Tips for Good Telephone Etiquette
• Forbidden Phrases to Avoid
• Body Language over the Telephone
Training interactive Methodology:
• Games and Group Activities
• Case Studies
ASSESSMENT:
3. Videos & Role Plays
Part C Build Relationships and Sales Behaviors:
• Stages in the personal selling process
• Steps in the Buying Process
• Making a Good Impression
• Developing a rapport
• New” Model of Selling
• Dealing With Tough Customers
ASSESSMENT:
4. Behavior Change Contract (follow up for everyone)
• Part D Negotiation Skills :
Techniques:
• WIN/WIN Approach
• Managing Emotions
• Negotiation Skills
• Assertiveness Skills
• Persuasive Skills
• Pareto Analysis
• SWOT Analysis
• Problem Re-statement Technique
ASSESSMENT:
• Videos &Role Plays
• Games and Group Activities
• Case Studies
FINAL ASSESSMENT:
5. SKILLS EVALUATE
6. SALES SKILLS
Recommended Training for the AWB Direct Sales team in future:
1. Sales Telephone Etiquette (Again with same style between all the team)
2. Team Management
3. Leadership Skills
4. Business Email Writing(managerial)
5. Motivational Training
6. Presentation Skills
خريطة المنشآت الرياضية By Mohamed Abdelnaby
I did this Persentation on Sheraton Sports Center 22-23/5/2011
By Mohamed Abdelnaby
Sports marketing by mohamed abdelnaby
This document outlines the strategic sports marketing process and the marketing research process. It discusses understanding consumer needs, making market selection decisions, developing a marketing mix, and implementing and controlling the marketing strategy. The marketing research process involves 11 steps: establishing need, defining the problem, setting objectives, determining design, identifying information sources, deciding on data collection, designing questionnaires, determining sample size, collecting data, analyzing data, and preparing the final report. The goal is to gather useful information to help solve marketing problems and inform strategic decisions.
2 sheffield intvenues very important
Sheffield International Venues owns and operates several major sports venues in the UK. They host over 1500 events per year across their venues, attracting over 4 million attendees annually. Their facilities are used for professional sports teams as well as amateur sports and community programs to promote health and participation. Their goal is to promote Sheffield as a center for sports, leisure and entertainment.
Sports marketing by mohamed abdelnaby
This document outlines the strategic sports marketing process and the marketing research process. It discusses understanding consumer needs, making market selection decisions, developing a marketing mix, and implementing and controlling the marketing strategy. The marketing research process involves 11 steps: establishing need, defining the problem, setting objectives, determining design, identifying information sources, deciding on data collection, designing questionnaires, determining sample size, collecting data, analyzing data, and preparing the final report. The goal is to gather useful information to help solve marketing problems and inform strategic decisions.
Certificate for Mohamed Abdelnaby
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Resume for Mohamed abdelnaby 2011
Mohamed Abdelnaby provides his contact information and objectives of seeking an executive or senior role applying his strengths in leadership, marketing, sports marketing, product marketing, management, and business development. He has education and certifications in business administration, marketing, physical education. His experience includes positions in marketing consulting, gym consulting, marketing advising, and health club management. He provides details of presentations, trainings, and skills in areas such as computer skills, languages, and personal information. References are also included.
El camino community college district 2009 2010 MBA
The document summarizes Mohamed Abdelnaby's academic progress in the Marketing-Achv (6270) MBA program at El Camino Community College District for the 2009-2010 and 2010-2011 academic years. It shows that he has completed or is in progress of completing the required coursework, including classes in accounting, marketing, business management, and communications. Upon anticipated completion of in-progress courses, he will have earned the required number of credits and maintained at least a 2.0 GPA for graduation with an Associate in Business degree and Certificate of Achievement in Marketing.
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El camino community college district 2009 2010 MBA
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https://rb.gy/usj1a2
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This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
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The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
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4 orientation to sports marketing mohamed abdelnaby
- 1. Welcome
Editor's Notes
- This template can be used as a starter file for presenting training materials in a group setting. Sections Right-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors. Notes Use the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.