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Sporting Event Analysis Powerpoint Presentation
- 1. A New Perspectiveon Mason Sporting Events Presented by THE Sport Marketing Team
- 2. James MadisonUniversity @ George Mason University Date: 2/12/2011 Location: Patriot Center, Fairfax, Virginia Attendance: 9,804 people Game Sponsors: Chick-fil-A and Chevrolet
- 3. GMU Securityand Police Student volunteers Ushers Loose security Medical care available
- 4. Promotions: Gameof the Week Giveaways: Hoop Hat Sponsor Signage: Hard Times, Toyota, Papa John’s, JK Mowing, Intellidyne Communication: Facebook, email, flyers and signs Ticketing
- 5. Parking: Parkingdecks and Mason Lots Food Concessions: Chick-fil-A, Nachos, Pizza, etc. Alcohol unavailable Clean facility (no maintenance or construction within venue) Lighting and sound appropriate for game environment
- 6. Tense Excited Competitive Amplified: Patriots had won 11 straight games Hoop Hat Giveaway and Pep Band increased energy
- 7. Organized andput together well Could be promoted on a larger scale Improvements could make the experience more enjoyable Parking Pre-game events
- 8. Updated signboard Allow for advertising and more sponsorship details Pre-game and half-time events
- 9. Sign board Pre-game and half-time events Limited parking Entrances
- 10. Updated scoreboard Allow for advertising and sponsorship details Parking Bigger lots Discounted rates for garages Shuttles
- 11. Pre-game events Music Games Vendors Face painting Half-Time Charity events Utilize fraternity/sorority life
- 14. Facilitate access togames Promote, promote, promote! Engage the audience
- 15.