The document discusses how a film attracted its target audience of 18-30 year olds. It did this by including elements like violence, blood, actors of similar age, realistic action, swearing, and shouting. Specifically, it showed violence with one character hitting another with a stone, included realistic-looking blood on the characters' faces, had actors close in age to relate to, used realistic live-action shots, incorporated swearing and shouting through sound effects, and featured action shots like long takes and mid shots. The document argues these elements made the film appealing and successful for its intended demographic.