2. Hypodermic Needle Model
The Hypodermic Needle Model is a idea of getting new information from the
media which will change you. Its like a drug because if you hear the new
information you will start to change your opinions on things. For example if
you said something was bad then you got new information about the thing
that is bad, you might get attached to it which will make you change your
view.
The Hypodermic Needle Model links into The Descent by presenting the gore
throughout the film. If someone likes gore, they wouldn’t mind seeing it
throughout the film whereas if someone watches the film who dislikes gore
they might start to change their opinion on liking gore due to the fact that the
media might portray The Descent as a good film which shows the audience
loads of gore throughout the film. This will change peoples minds into liking
something.
3. Two-Step Flow Model
The Two-Step Flow Model is an idea where the media affects the opinion
leaders which are people like politics. After the mass media has affected the
opinion leaders, they will pass the information onto friends, family etc. Katz
and lazarsfeld developed the Two-Step Flow Model. Its also where elite
leaders give us there opinion and we believe it straight away.
The Two-Step Flow Model of The Descent is Neil Marshall’s opinion on
woman and how we just believe him straight away. We see that he has a
opinion of woman that they are very powerful and good but in other ways,
we could see that he might be hinting towards that the woman are bad and
that we would believe him straight away due to the fact his very popular and
makes good films.
4. Uses and Gratifications Model
The Uses and Gratifications Model is where you have your own opinion but
also listen to the media. But you will think before you actually make up your
mind. For example if the media portrayed there own opinion on how the
world shouldn’t have nuclear explosions whereas I would look at that and
then make up my own opinion and say if I agree with that opinion or I
disagree. Its where you basically look into the opinion yourself and then make
your own opinion later on. Its where you use your own live experiences to
make your own view on the situation.
Uses and Gratification links into The Descent because you will actually look
into Neil Marshall’s opinion on woman and then we use our live experiences
and make your own opinion about the whole situation. So this means that we
are able to make our opinion and not believe him straight away.
