The document discusses the evaluation of a music video project. It summarizes how the music video used conventions from professional music videos such as different shot types and syncing lyrics to lip movement. While some conventions were challenged, like sudden cuts during words, most were developed or used. Audience feedback noted areas for improvement like ensuring lyrics could be seen being sung in studio scenes. The poster was the strongest piece while the CD packaging could have been improved. New media technologies like blogs, video/photo editing software, and cameras were used for construction, planning and evaluation.