The document provides guidance for a music video assignment, including templates for pre-production tasks like generating song ideas, researching other music videos, and developing a final concept. It instructs students to customize the templates with their own work, such as selecting a song, developing multiple video ideas, and summarizing their chosen concept. The templates are meant to guide students through the pre-production phase to develop their music video project.

1. MUSIC VIDEO
ASSIGNMENT 2
Thea Jennings

2. GUIDANCE
This template PowerPoint presentation includes all the
relevant elements you need to cover in your Music Video
Assignment
It is suggested you save this PP in a different name and
share it with your group so you always have a copy – some
sections require you to delete the information on the slide
and replace with your own work
Add more pages to each section where necessary [you
should be doing this!]
Add visuals as you see necessary
This document will be added to as you progress through the
pre-production phase.
Delete this slide when complete

3. TASK 1 Idea Generation and
Research

4. RESEARCH & IDEA
GENERATION
Select a song/track that you like [or don’t like!]
Generate three ideas for music videos employing styles,
techniques and conventions that we have looked at in
previous sessions. Explore how you could interpret the
song differently using different methods
You can add any extra info you think is relevant, images,
mind maps, etc
For quick mind maps you could use bubbl.us to generate
these

5. RESEARCH & IDEA
GENERATION
Music-video-ideia.jpg

6. RESEARCH & IDEA
GENERATION

7. RESEARCH & IDEA
GENERATION

8. RESEARCH
Watch a selection of videos to get your ideas started,
make note of a minimum of 5 – add extra slides,
screenshot the video and in bullet point note down info
in terms of camera, editing, art design, performance, etc
and how this might link to your production
Hint!
You’ve already done this in
your case study, so you can
summarise that here where
relevant

9. MUSIC VIDEO 1
The song I am looking at under the hip hop section is Fetty Wap ‘679’
featuring Monty. The video for this track is what you would typically
associate a hip hop video to look like. This video is shot entirely at a party.
Throughout this track there are cutaways to people dancing and bouncing
their arms in time with the beat of the song. This like I said before
shows that they like the song and therefore gives credibility to the
artist/artists because it will make the general public much more likely to
approve to this as it is shown already that people like this track. Although in
this song to there is no visual and lyrical references to cars, there is plenty
of references to both money and jewellery, especially money. For example in
the hook Fetty Wap says all fast money, no slow bucks. This implies that
there is growing power and wealth. This is proven by the constant flashing
of money in the video. Close ups are the most common shot type in Hip
Hop videos and this is no different. An example is already shown of not only
flashing money but a close up of Monty’s face. There are also
many examples of close ups of Fetty Wap with one shown bottom left.
Although Fetty Wap is going against the typical sporting outfits that Hip Hop
artists wear, Monty does not disappoint and keeps the general trend
continuing into this video. Monty is shown topless in his scene sporting a

10. MUSIC VIDEO 2
The Pop song that I am going to look at is ‘The Weeknd ‘Can’t Feel My Face’.
This video is arguably not a typical pop video as instead of being at a party
with lots of dancing, The Weeknd is performing on stage in front of
an audience at a nightclub. For the first 40 seconds of this track the camera
is fixed on ‘The Weeknd’s face. The first verse is lip synced in the first 25
seconds at an extreme close up before slowly zooming out. The first verse
is shown at an extreme close up because of the fact The Weeknd is talking
to you the viewer about this women. The pre chorus is when the
camera starts zooming out to build it up to the mid shot of the full stage for
the chorus. The video then therefore synchronizes with the song as the tone
slowly gets louder.Throughout the chorus the video cuts to the audience's
facial expressions with them all looking intrigued by the performance. This
shows that he has fans and will therefore further entice people to look out
for him online etc. In terms of the camerawork plenty of different shots and
angles are explored. At points in the video it looks at the audience from
The Weeknd’s viewpoint to show what he is facing. This is very common in
music videos. A very popular move made by pop artists is creating
special effects and this is no different. The Weeknd is shown to be on fire
but still dancing and singing at the same time. This is a visual reference to
the songs title ‘Can’t Feel My Face’. This ultimately changes the audience
from being intrigued by the performance to being thrilled by it and start
dancing and jumping their arms to the songs beat. This shows that they like
the performance. Despite this video being shot in an extremely dark area,
the bright lights etc. give the video the feeling that it is a pop video as

11. MUSIC VIDEO 3
I am going to look at a top R&B artist called Trey Songz. Admittedly not
a huge fan myself but i am fully aware that he is recognized as one of
the top R&B artists in the game. I am going to look at the video for
‘Simply Amazing’. As previously mentioned the 4 things to typify an R&B
male video would be for them to be topless or near enough, wear jeans,
have plenty of tattoos and wear plenty of jewellery. This is evident from
the very beginning with Trey Songz wearing just a vest, and covered in
tattoos in the opening intimate scene. (top right). Throughout the video
it cuts to Trey Songz lip syncing with a beautiful backdrop. You will
notice him wearing jeans. This again is a common fashion of R&B and is
shown again here.

12. MUSIC VIDEO 4
Katy Perry’s “Thinking of You” is narrative-based, presenting the
storyline described in the lyrics. The lyrics describe a couple torn apart
by war, showing the female lead attempting to move on with a new lover
but not feeling complete: “Cause when I'm with him I am thinking of
you”. The story goes on, citing how the female regretted letting the
soldier go and ending with wishing he’d come back and take her away:
“Oh won't you walk through And bust in the door And take me away”.
The lyrics are reflected in the visuals of the music video, as the clip tells
the story of a young couple now separated by war. The video features
past and present insight into the female’s life, showing her failing
attempt at a new relationship and attending of the soldiers funeral,
interspersed with flashbacks of the couple before the war, going on
dates such as swimming, picnics and dancing. There is a strong
relationship between the lyrics and the visuals as the video illustrates
the lyrics, showcasing the story . Some literal examples: The video cuts
to a panning shot of the female character’s new lover while the line “I
guess second best is all I will know” is sung, referring to the fact that
she will have to settle for someone who won’t ever really replace her
past love. As the artist sings “I am thinking of you”, the footage cuts to a
flashback clip of the couple riding a back, symbolising whom she’s

13. POTENTIAL SONGS
Fine On The Outside by Priscilla Ahn
Teru no Uta by Aoi Teshima
Always With Me by Youmi Kimura

14. POTENTIAL TECHNIQUES
camera movements; camera angles
Effects: black and white coloring for the video clips

15. CONVENTIONS YOU PLAN TO
USE
Black and white
Close shots and mid shots
Soft transitions

16. MIND MAP OF IDEAS
[SUMMARY OF IDEAS]

17. SUMMARY
5 opportunities of your ideas
1. It's laid back
2. Easy to shoot because the idea is simple
3. There is no CGI
4. No specialist equipment so easily feasible
5. No blue screen or green screen

18. SUMMARY
5 restrictions to your ideas
1. No CGI means it won't be eyepopping for the audience
2. The idea is maybe too simple
3. No green screen or blue screen means no special
effects
4. Focus more on the editing
5. Actor must be really good

19. FINAL IDEA –
ARTIST/TITLE/INFO
Name of track / name of artist: Fine On The Outside by Priscilla Ahn
Brief biographical background: Priscilla Ahn, in common with the
protagonist, saw herself as friendless and alone, and turned to music
and other interests as a way to compensate. "...would literally sit on my
bed and look out the window at night at the moon, and wonder if I was
loved... if anyone would miss me if I was gone." This led her to writing
"Fine on the Outside" in 2005, but she had never released it due to the
lyrics being too personal, and because she didn't want to have to
change the song in any way to make it fit in with her other albums. A
big fan of Ghibli, she read the original novel When Marnie Was
There after the announcement they were working on a movie
adaptation, saw herself in Anna, and eventually decided to submit the
song to Ghibli. The movie's producer Yoshiaki Nishimura contacted her
soon afterwards saying how much he loved the song, and it was later
officially chosen as the theme song.
Links to other artists: Erin McCarley, Lucy Schwartz, Rachael Yamagata
and Tristan Prettyman

20. FINAL IDEA – TRACK
SUMMARY
Summary/analysis of track [consider meaning, content,
duration, pace and style of the song]
Meaning: The meaning of the song is about
being friendless and alone.
Content: The song is the theme song of the 2014 Studio
Ghibli film When Marnie Was There,
Duration: The song is four minutes and 14 seconds
Pace: The pace of the song is quite slow which makes it
quite soothing and sad
Style: Folk/Pop

21. FINAL IDEA – YOUR IDEA
Your creative concept/video synopsis [describe your
interpretation, use of imagery or narrative, genre
conventions, etc]
The video will start off with a girl, Olivia Outcast sitting on a
swing all by herself but she is smiling.
By the second verse, she is in her room reading a book but
she is still smiling.
By the third verse, she packs a bag and leaves home still
smiling
During the chorus she is in her room and looks up at the
moon and thinks about whether people will ever remember
her
By the fourth verse she's in her new place but starts to cry
because she is still alone.
Then for the final chorus she is in her new room and she
looks up at the moon but this time it looks sad.

22. TASK 2 Pre-production
Assessment

23. GUIDANCE:
PRE-PRODUCTION
ASSESSMENT
You need to assess the viability of your production and
investigate what is required to enable you to make your
music video
Much of this task is hypothetical, which means you will
need to investigate standard costings for such a
production and apply these to your planned production
considering which equipment you would need and
resources, etc
Resources to support this are in the Pre-production
assessment folder on Blackboard
Delete the questions on each slide and insert your
responses

24. FINE ON THE OUTSIDE MUSIC
VIDIO/PRODUCTION OUTLINE
Summary of intended production: I am going to create
my very own music vidio
Detail here what you are going to make and the intended
outcome: I am going to create a music Video
Detailed breakdown of the music track chosen and your
interpretation of it [remember the questions in the
workbook, e.g. pace/mood/tone/structure]: The music
vidio is a sad music video
Specific outline your intended technical/equipment
requirements: I need a camara and tripod to film my
music vidio and a Mac to edit my music video.
Include any details that you think: I will need a book

25. LOCATIONS
You need to identify locations and plan a recce.
What are the limitations and risks, eg distance, access,
cost, weather? How will you manage this?
A park
I must find a good park with good lighting
A bedroom
I got to find a good bedroom

26. EQUIPMENT
What do you need? E.g. equipment, resources? Mostly
from college, but who do you need to speak to get this
kit? What is available? When?
Look at equipment hire places, etc
I will go to the kit room at college and ask them for the
camra and tripod

27. FACILITIES
Where will you edit your video? Do you need any other
specialist facilities…?
I will edit my video at college

28. PERSONNEL
CREW: What is you team? Who is in it? What are each
team
I'm going to ask my career Sandy to help me with the
filming
CAST: Do you need any external performers? When are
they available? Cost implications? Will you have to feed
them? Transport them?
No because I am planning to do the acting myself
Other personnel? Is anyone else helping you?
I'll ask my career sandy to help me

29. PROPS/COSTUME/ETC
My costume will be casual clothing and it will be grey as
it symbolizes lonliness.
My props for the vidio will be a swing, a book about
lonliness, ex: The Perks of Being a Wallflower, a
backpack and clothes.

30. TASK 3.1 Visual Planning

31. PRE-PRODUCTION: VISUAL
PLANNING
This section is concerned with the visual planning of your
music video
You should use this section to develop the sequencing or
your video, establish the relationship between the visuals
and the track itself and create a structure for you to
follow when filming
It is important that you ‘pre-visualise’ the video before
you make it; it will make filming and production a more
streamlined process
The following tasks are part of your visual planning
 Pre-visualisation and concept boards
 Storyboarding
 Shot list

32. PRE-
VISUALISATION/CONCEPT
BOARDS
Tool for exploring the direction and visuals
Provides inspiration and information for the “look & feel”
Presents key moments in your video
A means to sketch/plan ideas
Information on colour/lighting
Defining the “mise-en-scene”
Include as much here as you like, but keep it relevant to the
production, the following slides have been left blank for you
to approach in your own way, add more as you need to
Extension suggestion: edit a short sequence of clips that
have inspired or influenced your video [similar to this:
http://io9.com/5941145/this-directors-video-pitch-for-
hunger-games-might-be-better-than-the-real-movie]

33. Locations: A park and house
Colors: Black and white
Tool for exploring the direction and visuals: The tools I
am going to be using is a camera and tripod
Provides inspiration and information for the “look & feel”:
The reason why I hav
Presents key moments in your video
A means to sketch/plan ideas
Information on colour/lighting

41. RIP-O-MATIC
You should also construct a 15-20second Rip-o-matic
test reel using existing footage to convey the type of
video you want to make

42. STRUCTURAL BREAKDOWN
Breakdown your track into it basic sections [e.g. intro,
verse, chorus, verse, etc] and apply broad visual ideas to
each section
You can use this as the master template for your
production, then add more shots to each section when
you develop your full visual plan
You should create a slide showing all the sections of the
song, then add a slide for each section with timings,
lyrics, what happens and details on specific shots
You could storyboard and shot list each section as you
go, to break up the process.

43. STORYBOARDING
Your storyboard should bring your idea to life
Provide an idea of the sequencing of you video
Provides a basis for production
Suggested online storyboard creators are:
 https://www.storyboardthat.com
 http://www.pixton.com [very complicated]
 http://www.storyjumper.com [allows you to insert your own images]
Alternatively, hand draw or photograph your storyboard and
scan or copy to insert it onto your slides
There are lots of tips collected together on Blackboard!

44. STORYBORD 1

45. STORYBORD 2

46. STORYBORD 3

47. STORYBORD 4

48. SHOT LIST
Your shot list should contain the sequential breakdown
of what you need to shoot for your video
It should work in partnership with your storyboard
It will be your working document when you film
It should contain the shot number, scene number, shot
description, framing and action you will see
It should also have information on performers in the
scene and other props, etc
Shot list template is on Blackboard in the pre-production
folder.

49. TASK 3.2 Organisational
Planning

50. PRODUCTION GROUP INFO
Include names, contact info, and defined roles at
difference stages of production, using a table is
suggested
Names Contact info Defined roles
at diffrence
stages of
production
Sandra Wong
(my career)
Phone
number: +44
7387 803042
Sandra will
help me with
my
camerawork

51. LOCATION INFORMATION
Information and images of your location[s] for filming
You should have address details, clearance/premissions
for filming, recce photos and floorplans [including
camera, equipment and cast/crew layouts]
Where possible, have a plan B fallback location option
Assess each location for any issues and suggest
solutions

52. LOCATIONS
My first location will be my own house as I am filming in
my own bedroom and the address is 2 Pavilion Row
Fulford, York YO10 4LJ and then the second location
would be Rowntree Park.

53. RISK ASSESSMENT
Risk Assess each separate filming location using the
table in the camera H&S PP on Bb as a staring point
Completing a generic filming assessment would be a
start, then you can add specialist/site specific risks as
you progress your production
Remember, a Risk Assessment is an ongoing document,
you should evaluate if anything changes in production
and when you put control measures in place
You should add the table to each call sheet for each
location

54. RISK ASSESSMENT

55. CONTINGENCY PLANNING
Things go wrong
Your contingency plan is there to give you a backup or to
minimise the effect on production
You should consider the following areas: Technical,
Location, Personnel and Organisational areas [about 5
potential issues for each]
Use the form in pre-production folder on Blackboard

56. CONTINGENCY PLAN

57. PRODUCTION SCHEDULE
Provide an outline of what you will do on which days
during production
You should broadly plan to the following structure:
- 2 weeks pre-production
- 1 week filming [plan for up to 2 days]
- 2 weeks editing [essentially 2 days for every day you
filmed]

58. SCHEDULE
24th
Oct
25th
Oct
4th Nov 5th Nov 6th
Nov
11th Nov 12th
Nov
13th
Nov
Film in
the park
Film all
other
sceans
at my
house
Editing Editing Editing Evaluatio
n
Evaluati
on
Evaluati
on

59. CLEARANCE AND
PERMISSIONS
Any place you film and anyone you use in the filming of
your video must have a completed form
Blank forms are on Blackboard for you to complete and
insert here

60. PERMISSIONS FORMS

61. TASK 4.1 Production
Record/Log

62. PRODUCTION RECORD/LOG
Keep track your filming and production work with the
camera here
You could add stills of your work with annotations
You should include any specific details about how your
filming went and what you did on set to enable you to
complete the work
You should include Call Sheets and relevant production
documents here

63. CALL SHEETS
This links with your schedule
Complete a call sheet for each production activity
Forms are on Blackboard
Insert into Powerpoint here