This document discusses how the media product uses and develops conventions of real horror films. It identifies conventions like blood, killing, villains, victims, isolated settings, and the "final girl". The document acknowledges that conventions were planned to be used to maintain the horror genre. Specific conventions included in the production were names representing innocence and a title connoting hunting. While including conventions, the production also challenged conventions by using different locations than expected in teen horror movies to make the production stand out and attract audiences.