By Louise Lewinson evaluates her media product and discusses how it uses, develops, and challenges conventions of real media. She analyzes several conventions used in her magazine, such as placing the masthead in the top left corner and including images. However, she also challenges some conventions, like placing the barcode on the left side instead of the right and only using two layers of text instead of numerous layers. Overall, the evaluation examines how the magazine both adheres to and innovates beyond standard media conventions.

1. evaluation
By Louise Lewinson

2. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
Conventions
Throughout the making of my magazine I have use many different conventions, to help me produce a readable magazine. But
along the way I have also challenged and developed some of them.
Conventions used and developed Conventions challenged
the place were I have put the mast One convention challenged is that
head is a common convention in I have place the barcode on the
magazines this is because they are left hand side of the magazine but
most commonly put in the top left when I looked at other magazines
hand corner of the magazine. the barcode was on the write
hand side.
The image is a very common
Another convention which I have
convention. This is because in
challenged is that I have only used
most magazines the image is in
two layers whereas usually In
the centre . And I have done this
magazines the are numerous
too. It makes it easier for the
layers.
reader to see the image.
In most magazines the eyebrows
The barcode is a convention are only at the bottom but I have
because it has been place at the placed them at both, the top and
bottom on the magazine. But I the bottom of my magazine.
have developed it by putting the
price, date and issue number
above it as this is not very
common on magazines.

3. Conventions used and developed Conventions challenged
The conventions which I used for
my magazine are: I haven't included a lot of
images which is a challenged
I have included a message from convention as usually there are
the editor in the top right hand either a lot of images
corner or the page. or a couple large images.
I have included and email address
on the page so the readers can
look at the website.
I have included pull out quotes in
the contents.
Conventions used and developed Conventions challenged
• I have included pull out quotes • Instead of having a main
but I have put them in a image for the double
different font so I have page spread I have
developed this convention included many different
images.
• There is a web address on the
page. • There are two different
fonts when usually in
• I have included page numbers magazines a double
page spread only has
• There title of the magazine is one font.
at the beginning of the article.

4. How does your media product represent particular social
groups?
• A representation is what my magazine shows
about its target audience.
• The social groups which I am targeting are teenage
girls aged 15-19. these teenagers are passionate
about pop. So they want to stay up to date with
the latest pop news. So my magazine aims to
provide this audience with exactly what they want.
I do so by having a teenager as my main story who
has the same aims and ambitions as my readers.
• The representations which my photographs
construct are that of a young teenage girl with
great ambitions, who is following her dream no
matter what obstacles get in the way. But she still
has fun at the same time. The photographs used
show the readers that following there dream
doesn’t have to consume there life but they can
still be themselves at the same time.
• The textual content represents that people who
follow there dreams are people who we should
want to be like and we should follow our dreams
to. The content of the magazine represent the
modern day of music and fashion showing people
what they want to know.
• The design of the magazine shows that teenagers
are fun and funky but still misunderstood. They
love music

5. What kind of media institution might distribute your media
product and why?
The publishers which I think would publish my magazine are Bauer media publishing's.
this is because this particular publishing company produces magazines for a variety of ages
therefore would be able to publish my magazine and advertise it for the target audience
which I would like to read my magazine. Also Bauer are well known and they have many
readers who would be interested in my magazine.
The content of my magazine is very important this is because the content is what makes
readers want to purchase a magazine again. So if the content is boring and lifeless then
no one will want to read the magazine. Where as if the content is fun and lively then they
would want to purchase the magazine and keep on reading. So I have included funny
content, questions in article, to keep the readers interested.
the profit of a magazine is only important for 2 reasons. The first one being that the
magazine needs to make enough profit to keep going, because if the magazine doesn’t
make any profit then it would have to be cancelled as there is not enough money to
keep the magazine running. The second reason is that if the magazine makes profit
then it can bring its readers more exciting information and prizes. This could help to
bring more readers in and provide them with what we want them to read. So I only
charge enough to make a profit.

6. Who would be the audience for your media product?
The audience of my product are young teenage girls aged 14-19. they don't have a
certain look they just love pop music and dream big. So my magazines help them
follow there dreams by including interviews from people are are/were just like them.
This is to motivate the readers and help them to achieve there dream. The readers
demographics are from all over as anyone can dream big. So they can all come from
social groups in different areas. As long as they love pop they can read the magazine.

7. How did you attract/address your audience?
To attract my audience have used one bright colour against two plane colours
this is to make the page stand out more. Also I have included one odd colour
so the target audience will get attracted to what is highlighted to encourage
them to purchase the magazine.
I included pictures of young people the same age as my target audience so that they new that the magazine was for there
generation.
I included eyebrows so that they new the content of the
magazine was good quality and that there was plenty of it.
I addressed the audience on the front cover so that they felt a connection with the magazine.

8. What have you learnt about technologies from the process of
constructing this product?
• I have learnt that there are many technology's to help with making a music magazine and how to use these technology's.
• I learnt how to use a professional camera to take different types of photographs.
• I have learnt how to use adobe design premium CS4 programmes, InDesign and Photoshop on the computer to form my
magazine.
• I used the Photoshop to manipulate and edit photographs to insert them into my main magazine.
• I used InDesign to put together my main magazine and also my research and planning.

9. Looking back at your preliminary task what do you feel you have learnt in the
progression from it to the full product?
Throughout the progression of
the product the front page has
developed a lot. I have
changed:
Included eyebrows, more
pictures, barcode, price, date,
issue number.
There is a strap-line under the
mast head.
These have all improved the
magazine for the readers
making it more like to be
bought and read.
While producing my magazine a
have learnt a lot during the
progression of my product
I have included:
a lot more content
More colour
Less pictures
fun and funky pull quotes
Page number
Website
These all help to inform the reader
and makes the magazine a lot more