Evaluation task 5
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The author aimed to attract an audience interested in indie/alternative guitar music by featuring bands from that genre, such as Renaissance and The Jam, on the magazine's front cover. In the first issue, the author also included more established bands like The Strokes and Blur to draw in readers from different eras. The author hoped compelling headlines and articles about bands like Pete Doherty and The Maccabees would entice people to purchase the magazine.
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Audience Research
Natalie Conneely conducted audience research through questionnaires to determine the focus of her new music magazine. She found that pop music was the most popular genre listened to and that magazines are typically bought every two weeks. Most respondents said they would pay £1.50-3.00 for a magazine and are drawn to celebrities on the cover over the title or writing. Sonic Boom was the preferred magazine title. Teen artists like Taylor Swift and One Direction would attract readers. Interviews with artists and other music industry professionals would provide interesting content beyond just the front cover.
Media homework 'vibe'
The document discusses rap magazines and their publishers. It notes that magazine covers typically feature new celebrities to attract audiences and promote the genre of music. The main publisher is Quincy Jones, who founded only the "Vibe" magazine. Most magazines are now sold online to reach wider audiences. Major companies like Spin Media publish these magazines to make them seem reliable. The target audience is young urban music fans, so the magazines feature these artists. "Vibe" magazine was published from 1993 to 2014 in print form in the US, though the company operated primarily online. It was known for creative covers that contributed to its popularity.
Task 8 audience research summary
The questionnaire showed that the target audience for the magazine was mostly male aged 16-17, and blue was the favorite color. However, the questionnaire had flaws and limited responses. The focus groups provided more useful insights. They found that readers enjoyed learning about the instruments, pictures of bands, tour dates, and facts. Readers wanted the magazine to cover different eras and styles of rock music. Both the interviews and focus groups suggested including free items, interviews, and easy to read writing to attract and engage readers.
Evaluation 4
The document discusses the target audience and design choices for an indie music magazine. The magazine is aimed at 16-25 year olds who are interested in discovering new bands and music trends. This age group is open to new music and trends. The price of £3.99 was chosen to be affordable for the target demographic. Research was done on fashion trends of indie artists, which often includes vintage clothing. Photographs in the magazine feature the band members wearing clothes that fit the vintage, indie aesthetic.
Camen eval q 4
My target audience is 18-year old George Cartwright from London, who enjoys classic hip hop artists like Wu-Tang Clan, Nas, and MF Doom. George fits the "Urbans" demographic category as he likes urban fashion and seeks out forgotten hip hop tracks. However, unlike most "Urbans", George prefers older, classic hip hop rather than discovering new artists. My magazine would also appeal to the "Stylers" tribe, known for partying and fashion, as it focuses on urban culture. It would be best distributed through online subscription or a paperback version sent to subscribers.
Media
This document provides demographics for a music magazine's target audience. It aims to attract youth ages 15-35 of all gender, social class, and ethnicity. The genre of rap music was chosen as it is a popular, global genre that inspires creativity in music and fashion. Pictures were taken and edited of a model dressed in rap-inspired clothing to attract the target audience. The magazine's coverless design and exclusive double-page artist interview are intended to intrigue readers with insider industry perspectives and music news not available elsewhere. Marketing through TV, radio, and social media platforms where the target demographic engages with rap music are recommended to promote the magazine.
Question 3
The document discusses several potential magazine distributors for a new pop music magazine called "Pop Life". It analyzes Immediate Media Company, EMAP International Limited, BBC Magazines, Bauer Media Group, and NME as options. It ultimately recommends Immediate Media Company as the best choice as they currently distribute one of the top pop magazines and would provide the most recognition. Plans are also outlined to create social media accounts, a website, and a mobile app to promote Pop Life.
IPC Research
IPC has historically targeted different audiences through various magazines over the years. In the early 1800s, their target was educated middle class males through newspapers. Later, magazines allowed them to reach a wider audience. Specific magazines like "Country Life" targeted older women interested in countryside living while "Loaded" targeted younger males. IPC found success publishing the music magazine NME in the 1990s, showing their ability to publish genre-specific magazines.
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Audience Research
Natalie Conneely conducted audience research through questionnaires to determine the focus of her new music magazine. She found that pop music was the most popular genre listened to and that magazines are typically bought every two weeks. Most respondents said they would pay £1.50-3.00 for a magazine and are drawn to celebrities on the cover over the title or writing. Sonic Boom was the preferred magazine title. Teen artists like Taylor Swift and One Direction would attract readers. Interviews with artists and other music industry professionals would provide interesting content beyond just the front cover.
Media homework 'vibe'
The document discusses rap magazines and their publishers. It notes that magazine covers typically feature new celebrities to attract audiences and promote the genre of music. The main publisher is Quincy Jones, who founded only the "Vibe" magazine. Most magazines are now sold online to reach wider audiences. Major companies like Spin Media publish these magazines to make them seem reliable. The target audience is young urban music fans, so the magazines feature these artists. "Vibe" magazine was published from 1993 to 2014 in print form in the US, though the company operated primarily online. It was known for creative covers that contributed to its popularity.
Task 8 audience research summary
The questionnaire showed that the target audience for the magazine was mostly male aged 16-17, and blue was the favorite color. However, the questionnaire had flaws and limited responses. The focus groups provided more useful insights. They found that readers enjoyed learning about the instruments, pictures of bands, tour dates, and facts. Readers wanted the magazine to cover different eras and styles of rock music. Both the interviews and focus groups suggested including free items, interviews, and easy to read writing to attract and engage readers.
Evaluation 4
The document discusses the target audience and design choices for an indie music magazine. The magazine is aimed at 16-25 year olds who are interested in discovering new bands and music trends. This age group is open to new music and trends. The price of £3.99 was chosen to be affordable for the target demographic. Research was done on fashion trends of indie artists, which often includes vintage clothing. Photographs in the magazine feature the band members wearing clothes that fit the vintage, indie aesthetic.
Camen eval q 4
My target audience is 18-year old George Cartwright from London, who enjoys classic hip hop artists like Wu-Tang Clan, Nas, and MF Doom. George fits the "Urbans" demographic category as he likes urban fashion and seeks out forgotten hip hop tracks. However, unlike most "Urbans", George prefers older, classic hip hop rather than discovering new artists. My magazine would also appeal to the "Stylers" tribe, known for partying and fashion, as it focuses on urban culture. It would be best distributed through online subscription or a paperback version sent to subscribers.
Media
This document provides demographics for a music magazine's target audience. It aims to attract youth ages 15-35 of all gender, social class, and ethnicity. The genre of rap music was chosen as it is a popular, global genre that inspires creativity in music and fashion. Pictures were taken and edited of a model dressed in rap-inspired clothing to attract the target audience. The magazine's coverless design and exclusive double-page artist interview are intended to intrigue readers with insider industry perspectives and music news not available elsewhere. Marketing through TV, radio, and social media platforms where the target demographic engages with rap music are recommended to promote the magazine.
Question 3
The document discusses several potential magazine distributors for a new pop music magazine called "Pop Life". It analyzes Immediate Media Company, EMAP International Limited, BBC Magazines, Bauer Media Group, and NME as options. It ultimately recommends Immediate Media Company as the best choice as they currently distribute one of the top pop magazines and would provide the most recognition. Plans are also outlined to create social media accounts, a website, and a mobile app to promote Pop Life.
IPC Research
IPC has historically targeted different audiences through various magazines over the years. In the early 1800s, their target was educated middle class males through newspapers. Later, magazines allowed them to reach a wider audience. Specific magazines like "Country Life" targeted older women interested in countryside living while "Loaded" targeted younger males. IPC found success publishing the music magazine NME in the 1990s, showing their ability to publish genre-specific magazines.
Task 4b and 5
Vibe is a music magazine that predominantly features hip-hop and R&B artists. It was originally created by Quincy Jones but is now published every three months by InterMedia Partners. The target audience is young followers of urban and hip-hop culture. The author likes Vibe's style and layout featuring rappers on the covers looking cool in snapbacks and jewelry that appeals to its target audience. However, the author does not want InterMedia Partners to publish their new hip-hop/R&B magazine because it would compete with Vibe, so Bauer Media is considered a better publisher since they have successful magazines in different genres.
Task 4
IPC has a long history of publishing popular magazines focused on topics like gardening, hunting, and women's lifestyles. They began publishing music and TV magazines in the 1950s as those industries grew in popularity. IPC would be a good publisher for a new music magazine because of their previous success publishing magazines like NME and their strong brand reputation. They would likely focus a genre with a large, loyal fan base such as pop or rock. Alternative publishers like Bauer could also be appropriate since they specialize in magazines for younger audiences who are more interested in music.
Task 4 a completed
IPC has published magazines targeting various audiences over the years, from upper-class males interested in sailing in the early 1900s to women of middle-class interested in homemaking from 1920-1940. They demonstrated an ability to publish magazines on a wide variety of topics for different gender and class audiences. This history suggests they would be well-suited to publish music magazines targeted at multiple music genres and demographic groups. As an experienced publisher with a track record of adapting to audience interests over time, IPC could likely publish several successful music magazines.
Research task 4
Times Inc is a publishing company that has produced magazines across many genres over the years, gaining a wide audience. They have shown a willingness to take risks by publishing some unconventional magazines that went on to find success. Specifically, Times Inc published a successful music magazine in the 1950s, demonstrating they would be a good choice to publish a new music magazine given their target audience and history of prior success with magazines in different genres.
Proposal
The document discusses plans for an indie music magazine. The author has chosen to focus on the indie genre because they enjoy that type of music and are familiar with many indie artists. They also feel indie is a broad genre that will allow them to write about different types of artists. The author looks to magazines like Rolling Stone and Q as models because of their success and layout styles. They want their magazine to be credible and provide honest reviews, even if that means criticizing albums. The target audience is identified as predominantly white males aged 18-40 who are interested in arts and entertainment. The magazine will aim to provide information, advice, and a sense of belonging for readers while also being entertaining. Ultimately, the author aspires for their
Script culture in the digital age
1) The document discusses the history and evolution of vinyl records from their invention in 1877 to their decline with the rise of cassette tapes and CDs. It then covers the vinyl revival in the 2000s as vinyl sales began increasing again.
2) Interviews with people aged 17-19 found that those who collect vinyl do so because their parents introduced them to it or because they prefer physical copies and the sound quality, while non-collectors said vinyl is too expensive or they stream music instead.
3) Even classic albums from decades ago like albums by The Beatles continue to top the charts upon reissue, showing the enduring popularity of vinyl records.
Evaluation Activity 5 Thomas H
The document summarizes the key conventions and strategies used in the design of a Japanese music magazine created for an English audience. It discusses including bands on the cover, using a band with members appealing to both rock and pop audiences to attract more readers, and having the unique selling point of being the only Japanese music magazine available for purchase in English shops rather than online only. It also notes using language suited to the target teenage audience interested in rock and Japanese rock music.
Task 4a NOT THIS ONE
IPC has published magazines targeting a wide variety of audiences over the years, from upper-class males to middle-class women. In the 1800s, their newspaper targeted educated middle-class males. Later magazines focused on activities like yachting and horseback riding for wealthy audiences. In the 1900s, they published magazines about hobbies like boating and birds targeted at older, upper-class males. From the 1920s-1940s, they shifted to targeting women's magazines at middle-class women. IPC would be an appropriate publisher for a new music magazine because of their experience targeting diverse audiences and genres over many decades of magazine publishing.
Presentation123455 annie
The document summarizes various elements of the front cover of Mixmag magazine. The masthead uses distinctive color and style to stand out. The lead article uses rhetorical questions and emphasized words to engage readers. The main image features DJ Annie Mac, who is heavily stylized to appeal to the target audience. Overall, the various elements of the cover are designed to attract Mixmag's target audience of teenagers interested in dance music and club culture.
Primary audience research
The document discusses research the author conducted on their target audience for a proposed rock/metal music magazine. The research found that the audience enjoys music, attends music festivals, and likes reading articles, but does not heavily use digital technology. While most do not regularly buy magazines, over half expressed interest in buying this type of magazine focused on rock and metal genres and artists. The author will aim to make the magazine appealing enough to attract buyers and support for the niche genre.
Task 4 presentation
IPC has published magazines targeting various audiences over the years, including magazines focused on men's lifestyle, women's lifestyle, sports, music, and home & lifestyle. In the 1800s, their magazines targeted wealthy audiences. In the early 1900s, they launched women's magazines targeting housewives and wealthy women. They published their first music magazine, NME, in the 1950s focusing on indie music. They launched their first football magazine in 1969 targeting sports fans. In the 1990s, they published a TV magazine targeting working class audiences. IPC would be a suitable publisher for a new indie rock music magazine, but an alternative publisher like Bauer may be more appropriate for a rap/hip hop magazine as Bauer publishes magazines related to
Music magazine questionnaire
This document contains a 10 question music magazine questionnaire that asks respondents about their gender, age, employment, music preferences, spending habits on music magazines, frequency of reading music magazines, specific magazines read, influences on magazine purchases, other ways of finding music, and favorite parts of music magazines. The questions are multiple choice or free response about demographic information and music/magazine interests and habits.
Music magazine
A music magazine is a publication dedicated to music and music culture. It typically includes articles on musicians and their careers, record and concert reviews, interviews, photos, and sometimes includes a covermount CD. Content found in music magazines usually focuses on popular singers, how they gained fame, reviews of new albums and live shows, interviews, photoshoots, and concert tour information. Images commonly featured are of prominent artists to appeal to readers, as well as snapshots from music videos to generate interest. General characteristics of music magazines include bright colors, large fonts, cover images of famous musicians, interviews, posters, competitions, and other features to engage audiences and encourage purchases.
Question 5
The document summarizes feedback received about a magazine called WTF!. The magazine aimed to attract readers by using bold fonts and colors on the cover to catch attention. It featured interviews with popular musicians about their lives outside of music. Positive feedback noted readers wanted to learn more about their favorite artists' personal lives. Some criticism argued the cover did not clearly communicate that the magazine was about music. Overall, more could be done to ensure all audiences understood the magazine's focus on both musicians and their music.
Evaluation question 4
This document discusses the target audience for an indie music magazine. It would target 17-year old males who listen to indie music bands, go to small music venues and festivals like Leeds Festival, and read music magazines to learn about new bands. The profile describes "Ben" as someone who fits this audience well - he is interested in photography, indie bands, and going to concerts. The magazine would also feature brands like Urban Outfitters and Doc Martens that appeal to the indie audience. It suggests including a profile of an indie rock band that typically plays at festivals.
Questionnaire Results
The respondent conducted a questionnaire with 20 people to inform the design of their new music magazine. Based on the results, the preferred font was REBOARD, the most popular genres were R&B/Soul and Rap/Hip-hop, and the favored color scheme was black, blue, red and white. Most respondents did not have an existing favorite music magazine. The majority said they would pay £2 for the new magazine and preferred it to be published weekly.
Proposal for presentation
The document discusses plans for a magazine focused on the R&B and pop music genres. It will target teenagers and people in their mid-20s as research found this age group prefers these genres. The magazine will use modern colors like white, black, and a neutral accent color. It will include articles on artists from these genres to appeal to its target audience.
Codes and Conventions
The document discusses codes and conventions of rap music magazines. It notes that the target audience is young males aged 16-24 who are inspired by themes of street life, money, and success. The magazines feature predominantly black male rappers depicted in ways that emphasize their toughness, wealth, and sexuality. Common magazine elements like consistent mastheads and cover lines are discussed, as well as topics typically addressed in rap lyrics like violence and objectification of women. Music videos are also said to exemplify conventions like flashy cars and revealing costumes for women.
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Task 4b and 5
Vibe is a music magazine that predominantly features hip-hop and R&B artists. It was originally created by Quincy Jones but is now published every three months by InterMedia Partners. The target audience is young followers of urban and hip-hop culture. The author likes Vibe's style and layout featuring rappers on the covers looking cool in snapbacks and jewelry that appeals to its target audience. However, the author does not want InterMedia Partners to publish their new hip-hop/R&B magazine because it would compete with Vibe, so Bauer Media is considered a better publisher since they have successful magazines in different genres.
Task 4
IPC has a long history of publishing popular magazines focused on topics like gardening, hunting, and women's lifestyles. They began publishing music and TV magazines in the 1950s as those industries grew in popularity. IPC would be a good publisher for a new music magazine because of their previous success publishing magazines like NME and their strong brand reputation. They would likely focus a genre with a large, loyal fan base such as pop or rock. Alternative publishers like Bauer could also be appropriate since they specialize in magazines for younger audiences who are more interested in music.
Task 4 a completed
IPC has published magazines targeting various audiences over the years, from upper-class males interested in sailing in the early 1900s to women of middle-class interested in homemaking from 1920-1940. They demonstrated an ability to publish magazines on a wide variety of topics for different gender and class audiences. This history suggests they would be well-suited to publish music magazines targeted at multiple music genres and demographic groups. As an experienced publisher with a track record of adapting to audience interests over time, IPC could likely publish several successful music magazines.
Research task 4
Times Inc is a publishing company that has produced magazines across many genres over the years, gaining a wide audience. They have shown a willingness to take risks by publishing some unconventional magazines that went on to find success. Specifically, Times Inc published a successful music magazine in the 1950s, demonstrating they would be a good choice to publish a new music magazine given their target audience and history of prior success with magazines in different genres.
Proposal
The document discusses plans for an indie music magazine. The author has chosen to focus on the indie genre because they enjoy that type of music and are familiar with many indie artists. They also feel indie is a broad genre that will allow them to write about different types of artists. The author looks to magazines like Rolling Stone and Q as models because of their success and layout styles. They want their magazine to be credible and provide honest reviews, even if that means criticizing albums. The target audience is identified as predominantly white males aged 18-40 who are interested in arts and entertainment. The magazine will aim to provide information, advice, and a sense of belonging for readers while also being entertaining. Ultimately, the author aspires for their
Script culture in the digital age
1) The document discusses the history and evolution of vinyl records from their invention in 1877 to their decline with the rise of cassette tapes and CDs. It then covers the vinyl revival in the 2000s as vinyl sales began increasing again.
2) Interviews with people aged 17-19 found that those who collect vinyl do so because their parents introduced them to it or because they prefer physical copies and the sound quality, while non-collectors said vinyl is too expensive or they stream music instead.
3) Even classic albums from decades ago like albums by The Beatles continue to top the charts upon reissue, showing the enduring popularity of vinyl records.
Evaluation Activity 5 Thomas H
The document summarizes the key conventions and strategies used in the design of a Japanese music magazine created for an English audience. It discusses including bands on the cover, using a band with members appealing to both rock and pop audiences to attract more readers, and having the unique selling point of being the only Japanese music magazine available for purchase in English shops rather than online only. It also notes using language suited to the target teenage audience interested in rock and Japanese rock music.
Task 4a NOT THIS ONE
IPC has published magazines targeting a wide variety of audiences over the years, from upper-class males to middle-class women. In the 1800s, their newspaper targeted educated middle-class males. Later magazines focused on activities like yachting and horseback riding for wealthy audiences. In the 1900s, they published magazines about hobbies like boating and birds targeted at older, upper-class males. From the 1920s-1940s, they shifted to targeting women's magazines at middle-class women. IPC would be an appropriate publisher for a new music magazine because of their experience targeting diverse audiences and genres over many decades of magazine publishing.
Presentation123455 annie
The document summarizes various elements of the front cover of Mixmag magazine. The masthead uses distinctive color and style to stand out. The lead article uses rhetorical questions and emphasized words to engage readers. The main image features DJ Annie Mac, who is heavily stylized to appeal to the target audience. Overall, the various elements of the cover are designed to attract Mixmag's target audience of teenagers interested in dance music and club culture.
Primary audience research
The document discusses research the author conducted on their target audience for a proposed rock/metal music magazine. The research found that the audience enjoys music, attends music festivals, and likes reading articles, but does not heavily use digital technology. While most do not regularly buy magazines, over half expressed interest in buying this type of magazine focused on rock and metal genres and artists. The author will aim to make the magazine appealing enough to attract buyers and support for the niche genre.
Task 4 presentation
IPC has published magazines targeting various audiences over the years, including magazines focused on men's lifestyle, women's lifestyle, sports, music, and home & lifestyle. In the 1800s, their magazines targeted wealthy audiences. In the early 1900s, they launched women's magazines targeting housewives and wealthy women. They published their first music magazine, NME, in the 1950s focusing on indie music. They launched their first football magazine in 1969 targeting sports fans. In the 1990s, they published a TV magazine targeting working class audiences. IPC would be a suitable publisher for a new indie rock music magazine, but an alternative publisher like Bauer may be more appropriate for a rap/hip hop magazine as Bauer publishes magazines related to
Music magazine questionnaire
This document contains a 10 question music magazine questionnaire that asks respondents about their gender, age, employment, music preferences, spending habits on music magazines, frequency of reading music magazines, specific magazines read, influences on magazine purchases, other ways of finding music, and favorite parts of music magazines. The questions are multiple choice or free response about demographic information and music/magazine interests and habits.
Music magazine
A music magazine is a publication dedicated to music and music culture. It typically includes articles on musicians and their careers, record and concert reviews, interviews, photos, and sometimes includes a covermount CD. Content found in music magazines usually focuses on popular singers, how they gained fame, reviews of new albums and live shows, interviews, photoshoots, and concert tour information. Images commonly featured are of prominent artists to appeal to readers, as well as snapshots from music videos to generate interest. General characteristics of music magazines include bright colors, large fonts, cover images of famous musicians, interviews, posters, competitions, and other features to engage audiences and encourage purchases.
Question 5
The document summarizes feedback received about a magazine called WTF!. The magazine aimed to attract readers by using bold fonts and colors on the cover to catch attention. It featured interviews with popular musicians about their lives outside of music. Positive feedback noted readers wanted to learn more about their favorite artists' personal lives. Some criticism argued the cover did not clearly communicate that the magazine was about music. Overall, more could be done to ensure all audiences understood the magazine's focus on both musicians and their music.
Evaluation question 4
This document discusses the target audience for an indie music magazine. It would target 17-year old males who listen to indie music bands, go to small music venues and festivals like Leeds Festival, and read music magazines to learn about new bands. The profile describes "Ben" as someone who fits this audience well - he is interested in photography, indie bands, and going to concerts. The magazine would also feature brands like Urban Outfitters and Doc Martens that appeal to the indie audience. It suggests including a profile of an indie rock band that typically plays at festivals.
Questionnaire Results
The respondent conducted a questionnaire with 20 people to inform the design of their new music magazine. Based on the results, the preferred font was REBOARD, the most popular genres were R&B/Soul and Rap/Hip-hop, and the favored color scheme was black, blue, red and white. Most respondents did not have an existing favorite music magazine. The majority said they would pay £2 for the new magazine and preferred it to be published weekly.
Proposal for presentation
The document discusses plans for a magazine focused on the R&B and pop music genres. It will target teenagers and people in their mid-20s as research found this age group prefers these genres. The magazine will use modern colors like white, black, and a neutral accent color. It will include articles on artists from these genres to appeal to its target audience.
Codes and Conventions
The document discusses codes and conventions of rap music magazines. It notes that the target audience is young males aged 16-24 who are inspired by themes of street life, money, and success. The magazines feature predominantly black male rappers depicted in ways that emphasize their toughness, wealth, and sexuality. Common magazine elements like consistent mastheads and cover lines are discussed, as well as topics typically addressed in rap lyrics like violence and objectification of women. Music videos are also said to exemplify conventions like flashy cars and revealing costumes for women.
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Genesis Integrated Brand Strategy
GENESIS CAPITAL ADVISORS, INC.
INTEGRATED BRAND STRATEGY | CREATIVE DIRECTION
B2B STRATEGY
CREATIVE DIRECTION
Recent changes in legal and regulatory requirements are making it difficult for small financial planning firms and sole proprietors to compete in today’s marketplace especially since the regulations as well as the auditors increasingly favor larger firms.
Genesis Advisors wants to grow its firm by attracting independent financial advisors helping them make more money. The goal is to add 5 new employees/independent contractors per year for the next decade. Genesis will offer top performers equity positions like a law firm; Associates, Junior Partners and Senior Partners.
B2B TARGET AUDIENCE
Financial Planners
5 years experience
$20 – $30 million under management
$200 - $300k annual revenue
$50k in regulatory expenses
1 employee
Renting office space
Target Geographic Regions
New England
Massachusetts
Rhode Island
New Hampshire
Southern Maine
Genesis affiliate Support
Client Service
Fast Fund Survey/Financial DNA
Client Portal https://www.grendelonline.com/
Portfolio Management
Genesis Branded Funds
Legal and Regulatory
Marketing
Brand Recognition
Professional Website
Internet Marketing
Marketing Collateral
Drip Marketing
B2b interactive
Wordpress Platform
Content Management System (CMS)
B2B WEBSITE MAP
Internet Marketing
Constant Contact
Buy list of Independent Financial Advisors
Develop Email Campaign
Build landing pages for campaign
Unique Phone # http://public.ifbyphone.com/
Unique URL
Manage Prospect Database
DIRECT RESPONSE
Direct Mail
Develop Direct Mail Campaign
Support Email Campaign
Build landing pages for campaign
Manage Prospect Database
Branding
Sales Collateral
Create brand image and essence
Sales leave behind
Re-enforce key differentiators
B2C STRATEGY
CREATIVE DIRECTION
Consumers mistrust large financial institutions since the recession of 2007. According to FT Advisor, “Financial institutions will face a backlash from consumers unless they radically change the way they operate”. This creates an immediate opportunity for Genesis Advisors to meet the needs of disenchanted consumers with their transparent and tailored approach.
RETIRED PERSONS
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• Dual-income professional family
• $200k+ gross income
• $100k+ to invest
• Kids past college phase
• Focused on retirement
• Minimal debt
• Dual-income professional family
• $200k+ gross income
• $100k+ to invest
• Kids past college phase
• Focused on retirement
• Minimal debt
UPPER MIDDLE INCOME
FIRST STAGE AFFLUENT
Consumer needs and desires can be understood and even anticipated based on their life stages, but the financial strategies and tactics available to them vary according to their affluence level.
Acxiom has identified 12 consumer segments which reflect this interco
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Money is yours but resources belongs to society tamil
Money is yours but resources belongs to society tamil
மரண பயம் மாற்றம் உண்டாக்கும் Fear of death will change the life style
மரண பயம் மாற்றம் உண்டாக்கும் Fear of death will change the life style
Similar to Evaluation task 5
Final Product LIIAR Analysis
This document discusses the design choices made for an indie rock magazine called "Noise". The cover features the bold masthead in red with the artist Lucy as the main image. On the contents page, features are listed relating to indie rock and images continue promoting Lucy as the focus of the main article. Continuity is created through consistent fonts, colors and imagery of Lucy across the pages. The target audience of 16-24 year olds interested in indie rock is addressed through the genre-focused content and social media links.
TASK4B
Vintage Rock Magazine focuses on the past musical legends of rock and roll from the 1950s to mid-1960s. It covers the music, artists, lifestyle and culture of this era. The magazine also features current releases and tours of classic artists. Vintage Rock has been published since 2011 by Anthem Publishing. Anthem Publishing is a growing UK publisher that focuses on music and food magazines. They publish several successful magazines including Vintage Rock and Guitar & Bass Magazine. The publisher targets niche audiences in music and food, being the main provider of magazines for these genres in the UK.
Evaluation questions
The document discusses how the student's music magazine conforms to conventions of real music magazines to appeal to its target audience. It uses fonts and colors that are common in rock/pop magazines. The cover features a model holding a guitar to clearly indicate it is a music magazine. The magazine is aimed at young adults who prefer pop/rock music. The student learned about designing magazines to attract different audiences using appropriate images, fonts, and colors.
Log book
The document provides research and analysis for a magazine called "Classic Pop" focusing on 1980s music, including details on the target audience, publisher, and hand drawn drafts of the front cover and contents page to emulate the style of the magazine. Research indicates the target audience is mainly female aged 40+ who lived through the 1980s, and the publisher Anthem Publishing focuses on a variety of genres including music and food. Preliminary sketches were made of the front cover and contents page to understand how to design the magazine in Photoshop.
Question 4 pp
The target audience for the indie/alternative magazine would be men and women aged 16-25 who enjoy discovering new non-mainstream music, going to gigs, and having an individual style. This age range enjoys alternative music, films, and fashion that differ from the mainstream. Specifically, the magazine would appeal to "Scenesters" and "Stylers" - tribes described on the UK Tribes website that value new trends, individuality, and staying ahead of what's cool through music and fashion.
Front cover analysis new
The document analyzes the cover of a dance music magazine called Mixmag. It summarizes that the target audience is 16-20 year olds based on advertisements for summer events. The genre is dance/electronic music based on the typography and featured artist Disclosure. The main image is of Disclosure who look casually dressed, appealing to younger audiences. The main cover line of "Disclosure bringing the heat this summer" references summer and dancing, indicating the magazine targets those who enjoy dance music.
Media Evaluation Hannabella
The document is a media evaluation of a music magazine created by the author to appeal to a rock music audience aged 14-18. The magazine uses conventions of existing rock magazines like Kerrang! with a hand-drawn font and photos of bands. It includes a competition and represents different rock music social groups. The target audience provided feedback that the edgy style and accessibility of the magazine appropriately captured the genre.
Question 5
To attract members of the target audience for an indie/rock music magazine, the cover features the well-known band Arctic Monkeys. It also promotes free music guides and posters to attract younger readers interested in new music. The low price of £3.99 aims to attract buyers who may not want to pay more. Inside, exclusive interviews and reviews of indie/rock bands and albums are included, as the target audience expressed interest in these. A double-page spread features an exclusive interview with an up-and-coming local indie/rock band to attract readers.
3 Ideas for Music Magazine
The document discusses three potential ideas for a music magazine: Electronic/Dance, Indie Rock, and Pop/Rap (Chart Music). For each idea, it describes the front cover image, target audience, style, and promotional offers that would be included. The magazine ideas are being planned using a "flat planning" method to organize content before production. Electronic/Dance would target 18-30 year olds and include DJ or artist interviews alongside music downloads. Indie Rock would feature bands and appeal more to 20-35 year olds, possibly including free CD offers. A Chart Music magazine would profile current popular artists and trends, aiming for a younger readership of 13-18 year olds with simple language.
Evaluation 5
The document discusses how the author addressed their target audience of alternative music fans in their magazine design. They included names of indie bands, articles on the best gigs and festivals in Britain, a top 10 albums feature, and images related to music to attract readers interested in these topics. The layout, review section, and option to subscribe were also intended to appeal to students and music enthusiasts.
Proposal final
This document outlines initial ideas for various aspects of an indie music magazine called "DISCOVERED". It discusses:
1) Choosing the title "DISCOVERED" to represent finding new indie artists and highlighting both emerging and established acts.
2) Focusing on the indie genre to showcase its diversity and give attention to a less mainstream musical style.
3) Targeting 17-24 year olds for a defined audience to tailor appropriate content.
4) Including news, interviews, artist features, reviews, and event listings to provide a variety of music-related content.
Evaluation 4
The target audience for the media product, a chart genre magazine, is 15-30 year olds. This age range listens to chart/pop music the most and is often the age when people socialize and party. The magazine aims to appeal to both male and female readers to expand its audience. While some see chart music as appealing more to females, both genders listen to it. Factors like featured artists will impact the gender sales breakdown each month. The magazine genre means it will appeal most to those following mainstream pop lifestyles, who shop at stores like Topshop and River Island that sell trends set by pop artists.
Unit 30 - UK Media Publishing - LO2
This document provides details for developing two magazine concepts - "NXT EP" and "313".
For "NXT EP", the magazine would focus on featuring big name artists and up-and-coming artists, with an emphasis on new releases. The masthead "SHD" represents shade or unfair criticism in rap music.
For "313", the magazine would focus on past rap artists from Detroit as well as throwback stories. The masthead number "313" represents Detroit's area code, highlighting the magazine's focus on origins of raw rap talent. Both magazines would be released monthly to keep readers updated on new music and stories in the rap/hip-hop genre.
Magazine names
This document discusses the creation of a pop music magazine. It considers possible magazine names like "Brit Hits" and articles such as reviews of new albums, singles, tours and interviews with pop stars. It provides examples of popular pop artists like Ed Sheeran, Rihanna and Beyoncé. The history and genres of pop music are briefly outlined. Finally, it examines similar existing magazines like Billboard and Q Magazine, describing their covers, target audiences and focuses on pop music charts and artists.
Audience Research
The document discusses the results of a survey about 80s music audiences. It finds the most popular age groups are 31+ and 13-19. Most listeners are from the US and UK. While many have not read 80s music magazines, Smash Hits was popular. Artists like Michael Jackson, Madonna, and Blondie were favorites. The document also analyzes issues of the magazines MOJO and Q, finding they target a wide audience but with a focus on older readers. Front covers use bright colors and photos to appeal to target demographics.
Audience Research
The document discusses research conducted on the audience for a proposed magazine about 1980s music. A survey was distributed on various forums and websites. The results showed that the target audience spans ages 13-19 and 31+, with most interest in the US and UK. Popular 1980s artists like Michael Jackson, Madonna, and Blondie should be featured. Analysis of existing magazines like Q and Mojo found they appeal to both older and younger audiences through their mix of content and designs. Further research on cover designs, readership profiles, and content breakdowns was summarized to inform the planning of the new 1980s music magazine.
Paper Aeroplane Pitch
This document contains a proposal for a music magazine called "Paper Aeroplane" by Ayat Awan. It includes sections on the magazine's proposed masthead, house style, reasons for choosing the name "Paper Aeroplane", content ideas, choice of publisher (Bauer Media), how it differs from similar magazines, intended target audience of ages 20+ in social grades A, B, C1 of both genders interested in indie/alternative rock and pop music, and sample double-page spread questions for an interview with Lana Del Rey.
Task 5
Indie rock originated in the UK and US in the 1980s and is a diverse genre encompassing styles like indie pop and lo-fi. In the mid-1980s, "Indie" described music produced on punk labels rather than the labels themselves. Bands like The Smiths helped popularize guitar-based music as an alternative to synth pop. In the 1990s, grunge bands like Nirvana brought alternative rock into the mainstream. Digital technology in the 2000s made it easier for indie bands to get recognized without major labels.
Mission statement media
La Pop" is a new music magazine aimed at women ages 17-24. It will feature popular female artists like Jessie J, Katy Perry, and Little Mix who appeal to young audiences. The magazine will cover music, fashion, celebrity gossip, and more to keep readers interested each month. It will be available in stores and online through subscriptions to give readers early access to concert tickets and videos. The goal is to celebrate empowering women in music and inspire readers through profiles of successful artists.
Question four
The document discusses the target audience for a magazine focused on the R&B music genre. The intended audience is 16-25 year olds, with a focus on African American males. R&B magazines typically use dark colors like purple, black, and blue on covers to appeal to both male and female readers. The document also discusses audience expectations, such as being attracted to covers featuring celebrities and gossip/interviews, and being willing to pay £3.50-£5 for an issue.
Similar to Evaluation task 5 (20)
Evaluation task 5
- 1. How did you attract/address your audience?
- 2. To attract my target audience to 'Vinyl' magazine, I hoped it people would be interested in the bands that were included on my Front Cover, because ultimately, people often buy music magazines depending on whether they are actually interested in the artists that are included within the content of the magazine.
- 3. So because of this, I have included different bands from the 'indie/alternative' guitar music scene, such as Renaissance, who's genre comprises guitar based music, rather than 'synth‘ and this is because traditionally my music caters for more music in the style of guitars rather than synth, and one main reason for this is because my magazine who tries to attract people, who enjoy alternative music different cultures, such as the 1980's and The Jam, who played music with their, whereas in the 1980's 'indie/alternative' music wasn't so 'synth' as mainstream 'pop' such as Pet Shop Boy's would use 'synth' textures within their music, and a band such as Pet Shop Boy's would not be the typical band you'd expect to see included in 'Vinyl' magazine.
- 4. Also in the first issue of 'Vinyl' I have included bands such as The Strokes who first hit the scene 10 years ago, and also Blur, who started to making their way to the forefront of British music 20 years ago, both bands still remain very popular, so I believed my including these bands, it would hopefully attract people to my magazine from both era's.
- 5. I also attempted to use some 'punchy' lines that would be persuade the people to buy 'Vinyl' magazine when they come across it, and use plugs that would tempt and interest readers into buying the magazine, in case they want to Pete Doherty may have finally took his final bow to drugs. Also plugs such as The Maccabees, and how they plan to play the stadiums one day. So hopefully readers will se these plug lines, which will influence and force them to buy 'Vinyl' magazine.