Times Inc is a publishing company that has produced magazines across many genres over the years, gaining a wide audience. They have shown a willingness to take risks by publishing some unconventional magazines that went on to find success. Specifically, Times Inc published a successful music magazine in the 1950s, demonstrating they would be a good choice to publish a new music magazine given their target audience and history of prior success with magazines in different genres.

1. Research Task 4: Research into music industries and
institutions
Times Inc over the years have been associated with many different
types of magazines and has had a wide target audience, from
hobbies, women’s weeklies to men’s, television and monthly home
magazines. They publish a huge variety of genres and have an
incredible amount of readers because of this they are likely to
publish any type of genre. They show me this by the risks that they
have taken in publishing some of these magazines. By taking these
risks it means that they know how successful the magazine would be,
otherwise they would not have published it. I know that they would
be very appropriate for my magazine as it is a music mag. They have
before produced a music magazine in the 1950’s and it was
successful, this tells me there would be no problem in publishing it.
They have a large target audience and this is because of all the
different genres of magazines they have published over the years. In
the 1960’s they produced a weekly football magazine and then
continued to other sports mags. The target audience for my
magazine would mainly be aimed at men. I know that there would
not be a problem in gaining readers for my magazine as they have
produced several magazines just for men in the past, football
magazine “Shoot!” a good example of this. They would be
appropriate for a new music magazine as the last music magazine
was in the 1950’s, although some would argue that it’s a bad idea to
bring music magazines back they have proved previously that moving
onto a different genre has actually been successful.