The target audience for the media product is females aged 15-45 from various socioeconomic classes. This is based on research of romantic film statistics showing the primary viewers are female and ranging from teenagers to adults over 45. The film features a 16-year-old female protagonist and 17-year-old male protagonist to particularly attract teenagers who can relate to the young love story. While mainly targeting females given research showing they prefer romance genres more, it also allows for some male viewers through couples watching or interest in the male gangster character. The film portrays characters from different classes through their costumes, locations, and props to appeal to audiences across socioeconomic backgrounds.

1. Who would be the audience for your media product
and how did you attract/address the audience?
After going on the Pearl&Dean website to check the statistics of certain romantic films I
found out that the target audience of our film product would be females aged 15-45+ from
upper, working and lower class. This is because after looking at those statistics I noticed that
the most common gender (always over 50%) was female and the age gap varied from 15 to
45+ years old (always teenagers and adults). However a young casting was chosen carefully
to rapresent youth; our film has characters that are both young which will automattically
attract teenagers because they might have experienced the same love story as the characters
and they will understand the plot better than adults due to how lots of teenagers go through
similar situations.

2. The age of the female character (16) and male character (17) was chosen on purpose to target
teenagers aged 15-19 because they are the ones that can mostly relate and enjoy the story fo
our film. The reason the expected audience are females is because the majority of people that
are most likely to watch a romantic film are females and we see that in my Pearl&Dean
research. Most women/girls enjoy romance more than any other genre such as horror, thriller,
comedy etc... However,it could be argued that there still is a small percentage of males in the
audience and this is because couples could be watching our media product. That is why, in the
Pearl&Dean research we still see a small percentage of males in the audience (usually 20% to
40%) which still contricutes to the final target audience. The fact that there is a male character
in our film and he is a gangastar also could attract certain boys/men because they might be
interested to watch it. The class of the target audience varies from working class to lower
class. The fact that both characters come from different classes show that the audience could
also be from different classes and that is why chose the actress to be from a working/ high
class family and the actor to be from a lower class family. I think we succedeeat addressing d
the right target audience because of the way we used our casting, mise en scene, costumes
and props. We portrayed their class through props and mise en scene such as the location
(nice house and blocks), costumes and props (with the dress high heels and hadbag and
hoodie, trainers, cigarette, litter on the floor etc...). Anyone from any background could watch
this film because it is targeted to anyone that is a female aged 15-45+. In terms of race anyone
could watch this even though the characters are both bengali, therefore there isn’t ay specific
audience of a specific race that we are targeting.