The target audience for this media product would be 18-year-old males who are currently studying for A-levels and working part-time jobs. Specifically, the target is an independent, high-achieving teenager who enjoys staying active at the gym and spending time with family and friends playing football on weekends while also keeping up with the latest trends in music and fashion. He prefers to watch movies at home on streaming services due to limited funds.

1. 4) Who would be the
audience for your
media product?
BY: JACK RUNDLE

2. Psychographics:
He is a high achiever and aspires for greatness. Due to working part time and therefore
having a low paid job due to his age he still keeps up with all the latest trends. Whether that
be fashion or music. He is currently studying at sixth form and hopes to go to university in
the future. He also is very independent, loves to explore and experience new things. He
does enjoy going out on the weekends to play football with friends but only really goes out
when he can actually afford it. He enjoys staying in to watch spy films on Netflix and
sometimes at the cinema but that is very expensive so prefers to stay at home. His favourite
hobby is going to the gym and staying in good shape. Spending time with the family is very
important to him as he likes to stay in touch with his grandparents and other relatives. He is
into rock music and is rather different from your stereotypical teenager.

3. Demographics:
 Gender: Male
 Age: 18
 Education: A-levels
 Occupation: Part-time engineer
 Marital status: Single
 Likes: Football, gym, cinema, festivals
 Dislikes: Eggs, drugs, people eating with their mouths open.

4. People would definitely enjoy watching this film due to the fact that it does appeal to
people of a variety of different ages not just our actual target audience. Obviously, more
more teenagers will go to watch it but it is a more modernised version of James Bond with a
slight twist therefore it could appeal to middle aged people. Additionally, I believe that
people would be intrigued by the storyline as it is very unique and different to other films. It
would appeal to them as it is interesting and just very thrilling to watch. By this I mean that
it gets you on the edge of your seat and actually makes you want to re-live the moment by
watching it again. Many spy films have a long story line which is dragged out throughout
the film however ours is very fast paced throughout and this would definitely appeal to a
variety of people from all ages and different backgrounds.