The target audience for this media product would be late teens and people in their early twenties, between 17-25 years old, as that age group is most likely to attend parties, concerts, and clubs where electronic music is played. Both males and females could be interested in electronic music. Specifically, the audience would include university students and young people working jobs classified as C2 socioeconomic class, who have enough income to socialize and enjoy themselves by drinking, smoking, attending music festivals and shows, and purchasing items related to music culture.

1. Who would be the audience for
your media product?

2. Age
• Late teens early twenty’s. -17-25
As this is the age that people are most likely to
go out to parties/concerts and clubs and listen
to this genre of music.

3. Gender
• Both male and female
Anyone can be interested in the electronic music
genre and typically it is enjoyed by both
genders.

4. General profile
• Uni students and young people who work in the demographic group C2.
• People who earn not much money, but can still afford to survive and go
out and enjoy themselves.
• Young people who like to go out and enjoy themselves, who like to drink
and smoke and just have a good time.
• Current buying habits would be alcohol, food, musical devices, bass
boosters, Nike dunks, printed t-shirts, going out, festivals, gigs and club
nights.
• Young people who love music and it is a big part of their life.