The Music Building is a community space in Times Square that offers recording and rehearsal studios to musicians. It is seeking local business partnerships to sponsor events that will generate exposure for both organizations. As a hub for the local music scene with hundreds of engaged artists and fans on social media, the Music Building can promote partner businesses through branded events, materials in its space, and social media posts to its audience of over 100,000 followers. Potential partnership opportunities include sponsoring food, drinks or experiences at the Building's monthly events.
This document outlines the target audience, purpose, format, content, pricing, distribution, and other details for a proposed R&B music magazine. The primary target audience is 16-21 year olds, with secondary audiences of 14-16 year olds and others. The magazine aims to promote interest in R&B music, inspire youth, and be enjoyed in north London. It will be printed monthly on matte paper with an annual subscription of £6.50.
The document discusses different target audiences for marketing:
1) Leading Edge Tribes are early adopters who collaborate across interests to set trends in music, publishing, and online content. They reject passive consumption and influence tastes across many segments.
2) Scenesters have replaced Hipsters as trendsetters, blending diverse fashion and music into new trends that spread rapidly. They move quickly from new to mainstream.
3) The target audience for a new magazine is 16-24 year olds, mainly girls, who enjoy discovering new music artists and fashion trends that are unique but stylish, using monochrome colors with occasional bright accents.
The document discusses influential figures in music, including the bands Nirvana and Green Day, and producers Steve Albini and Dave Fridmann. It also mentions the International Publishers Association, which assists national publishers organizations, and Bauer Media Group, Europe's largest privately owned publishing group. In the final section, the document reflects on how these musicians, producers, and institutions have influenced the writer's enjoyment of music and interest in supporting different genres.
This document outlines the publication plan for a monthly music magazine titled "PURE" that aims to connect with audiences who love music. It will be distributed at newsagents, supermarkets, and music stores for £3.45. The informal style magazine will use humor and connect with readers' tastes. Images will complement the font and layout. Regular sections will include readers' letters, artist profiles, gig listings, prizes and more. Feature stories will profile both emerging and established artists, with an interview with Dominic Dunn planned as the lead story.
This document profiles the target audience for pop genre music. The target market is ages 16-21, primarily teenage girls who are students. They enjoy social media, fashion, trends, spending time with friends, parties, entertainment, and music. Their style is trendy, casual, bright, fashionable, and oriented around high street brands like Top Shop. Pop music widely appeals across demographics but connects most with its aspirational and relatable themes to teenage girls.
U-Sophia is a proposed online music community that will allow musicians and music lovers to engage, share, and be inspired by hosting live streamed concerts and exclusive video content. It aims to address issues with existing music streaming sites by offering revenue sharing for musicians and a more social experience where audiences can interact. The founders are requesting $750,000 in funding to redesign the website, produce an MVP, expand the team, acquire equipment for live streaming events, cover travel costs, and fund direct costs for initial exclusive events.
The Music Building is a community space in Times Square that offers recording and rehearsal studios to musicians. It is seeking local business partnerships to sponsor events that will generate exposure for both organizations. As a hub for the local music scene with hundreds of engaged artists and fans on social media, the Music Building can promote partner businesses through branded events, materials in its space, and social media posts to its audience of over 100,000 followers. Potential partnership opportunities include sponsoring food, drinks or experiences at the Building's monthly events.
This document outlines the target audience, purpose, format, content, pricing, distribution, and other details for a proposed R&B music magazine. The primary target audience is 16-21 year olds, with secondary audiences of 14-16 year olds and others. The magazine aims to promote interest in R&B music, inspire youth, and be enjoyed in north London. It will be printed monthly on matte paper with an annual subscription of £6.50.
The document discusses different target audiences for marketing:
1) Leading Edge Tribes are early adopters who collaborate across interests to set trends in music, publishing, and online content. They reject passive consumption and influence tastes across many segments.
2) Scenesters have replaced Hipsters as trendsetters, blending diverse fashion and music into new trends that spread rapidly. They move quickly from new to mainstream.
3) The target audience for a new magazine is 16-24 year olds, mainly girls, who enjoy discovering new music artists and fashion trends that are unique but stylish, using monochrome colors with occasional bright accents.
The document discusses influential figures in music, including the bands Nirvana and Green Day, and producers Steve Albini and Dave Fridmann. It also mentions the International Publishers Association, which assists national publishers organizations, and Bauer Media Group, Europe's largest privately owned publishing group. In the final section, the document reflects on how these musicians, producers, and institutions have influenced the writer's enjoyment of music and interest in supporting different genres.
This document outlines the publication plan for a monthly music magazine titled "PURE" that aims to connect with audiences who love music. It will be distributed at newsagents, supermarkets, and music stores for £3.45. The informal style magazine will use humor and connect with readers' tastes. Images will complement the font and layout. Regular sections will include readers' letters, artist profiles, gig listings, prizes and more. Feature stories will profile both emerging and established artists, with an interview with Dominic Dunn planned as the lead story.
This document profiles the target audience for pop genre music. The target market is ages 16-21, primarily teenage girls who are students. They enjoy social media, fashion, trends, spending time with friends, parties, entertainment, and music. Their style is trendy, casual, bright, fashionable, and oriented around high street brands like Top Shop. Pop music widely appeals across demographics but connects most with its aspirational and relatable themes to teenage girls.
U-Sophia is a proposed online music community that will allow musicians and music lovers to engage, share, and be inspired by hosting live streamed concerts and exclusive video content. It aims to address issues with existing music streaming sites by offering revenue sharing for musicians and a more social experience where audiences can interact. The founders are requesting $750,000 in funding to redesign the website, produce an MVP, expand the team, acquire equipment for live streaming events, cover travel costs, and fund direct costs for initial exclusive events.
This document outlines a proposal for a new music magazine called "Herts Jams" that will focus on music and events in Hertfordshire, England. The magazine aims to advertise local events, entertain readers with articles on local artists, and promote events through exclusive offers. It will target 18-30 year olds, especially university students, living in Hertfordshire or willing to travel there. The magazine will be published monthly with 110-130 pages, using recycled paper when possible. It will feature pop music content as well as event listings, artist profiles, and promotional vouchers.
This document outlines the plans for a monthly music magazine titled "PURE" that aims to connect with audiences who love music. It will be distributed at newsagents, supermarkets, and music stores for £3.45. The magazine will have an informal style using humor to relate to readers and cover hot music topics. Images will complement the font and layout. Regular sections will include readers' letters, artist profiles, gig listings, competitions, and interviews. Feature stories will profile both emerging and established artists, cover music festivals and albums, and include an exclusive interview with Ed Sheeran. The magazine will use Adobe Gothic Std B for cover lines and feature first paragraphs and Eras Demi ITC for headlines and captions.
- Beats by Dr. Dre is a headphone and speaker brand co-founded by Dr. Dre and Jimmy Iovine known for its high-quality audio. Its flagship product is its line of headphones.
- The brand uses social media like Facebook and Twitter primarily for customer service but provides little relevant product information or interaction.
- An analysis identified opportunities to better engage audiences through social media and make it a forum for feedback to strengthen the brand identity.
The buyer persona overview for the Lady Gaga brand. The presentation includes goals and challenges in bringing Lady Gaga to the forefront of the pop culture postmodernism movement. #UFPUR4932
The document summarizes information about a music magazine called "BEAT". It provides details on the target demographics of readers, which are mainly students and young adults interested in popular music genres. It describes the aims of the magazine as informing readers about what is happening in the music world and genres like R&B, rap, and pop. An example reader named Jack is provided, who listens to various types of music and relies on BEAT magazine to keep up with music charts and discoveries.
The document discusses Beats headphones and their marketing strategy. It outlines that Beats has 40% of the US headphone market share and $519 million in revenue in 2012. The primary target audience is 18-34 year old urban males who like music, art, and sports. The media strategy focuses on social media platforms, Google ads, and digital media trends to build the Beats brand and community while keeping costs low. The bulk of the budget, 45%, will go towards social media efforts.
Artist Publicity: Is Your Music Media Ready?Urbane Imagery
Are you an artist, artist manager/representative or label owner who wants to attract media attention? What should your plan look like? How do you reach out to media personnel? What are the first steps to set up tour publicity, and how do you follow through to capitalize on media opportunities?
On Saturday, April 23, 2011, the Memphis Music Foundation hosted a music publicity workshop with Aerial Ellis of Urbane Imagery in Nashville. This presentation included PR tips on press kits and EPKs, how to use a media list, media training and etiquette, strategic record release and tour marketing, and PR through social media.
The target audience for the media product is 15-23 year olds, mainly male but also some females, who have a passion for indie music and bands or aspire to be in a band. The magazine aims to appeal to this indie audience through its layout, style, and choice to feature popular indie bands like Arctic Monkeys on the cover. Featuring such a well-known band is intended to attract potential buyers interested in indie music.
This document profiles the target audience for a music video. It describes the demographics as being located in London, aged 15-22, from working/middle class backgrounds and students or recent graduates. It notes they enjoy hip hop, R&B, and urban music and like to shop at sports brands. Their interests include socializing, drinking, films with social themes, and they care about their appearance. The document also provides insights on their aspirations, interests like art and music, positive views of music videos, and thoughts on how youth are often misrepresented in videos.
This document profiles the target audience for a music video. It describes the demographics as being located in London, aged 15-22, from working/middle class backgrounds and students or recent graduates. It notes they enjoy hip hop, R&B, and urban music and like to shop at sports brands. Their interests include socializing, drinking, films with social themes, and they care about their appearance. The document also lists aspirations, interests, opinions on music videos, and how youth are often misrepresented that the creators want to consider for the video.
BDX Music Slide - Grant Ruxtn for Vinyl PressBDX Events
This document discusses how independent and small artists can promote and distribute their music digitally. It explains that while vinyl sales are rising, digital promotion is key for smaller artists. It then outlines strategies for self-promotion across multiple social media platforms, crowdsourcing to engage fans, digital distribution through sites like SoundCloud, and physical distribution of vinyl records. The overall message is that digital tools allow artists to take on promotion roles traditionally done by record labels.
Sabastian Barron became interested in a music career after conducting a school interview with a local musician that was five to six pages long. This inspired him to pursue a career in music entertainment and band management. He was drawn to online and street promotions because it allowed him to help his favorite artists promote their music and tours, while also fighting illegal music downloads. Effective promotions can help artists make more money through merchandise, gain new supporters through word of mouth, and change perceptions about the financial impact of illegal downloads. To be successful, promoters need experience and respect for both artists and record labels.
Over the course of 5 days, the team learned that promoters are interested in engaging audiences and gaining new ones, while audiences care about the music as well as knowing other attendees. DJs want to reach audiences directly and get feedback. The team pivoted their business model to connect local promoters with major brands by acting as brand managers and creating an ad network for promoters. Their final model had promoters using an app to engage with audiences while sponsors and promoters become members with access to sponsorship opportunities, allowing the business to scale through influencer marketing.
The document evaluates the effectiveness of combining a band's main products and promotional activities. It discusses how the digipak, music video, and poster for a band work together to promote the band's image. Each element promotes different aspects of the band visually and the contradictory nature of the video and poster make the band seem more edgy. The marketing strategy incorporates the 4 P's and maintains the band's star image while appealing to different audiences through various online and traditional forums. The only weakness may be the digipak back cover not drawing people in as well as the front.
The document outlines a student's plans for creating a music video as a final project. The student has chosen Beyoncé's song "Bow Down" because it is controversial and provocative. Their vision is to create a music video in the style of Beyoncé's successful videos like "Single Ladies" that will generate buzz through its controversy. Feedback from surveys indicated that people were interested in the idea but were concerned about inappropriate content for younger viewers. The student will need to secure filming equipment, costumes, props, a studio location, and editing software to complete the project.
The document outlines a student's plans for creating a music video as a final project. The student has chosen Beyoncé's song "Bow Down" because it is controversial and provocative. Their vision is to create a music video in the style of Beyoncé's successful past videos like "Single Ladies" that will generate buzz through its controversial nature. Feedback from surveys indicated that while people were interested in the idea, the explicit content may not be appropriate for the entire target audience of 15-26 year olds. The student will need to secure resources like filming equipment, costumes, locations and editing software on a limited budget.
Built2Cook is an ingredient delivery startup in Hyderabad targeting working professionals aged 24-55. They want to increase awareness of their new service through social media campaigns on Facebook, YouTube, and other platforms. The campaigns will promote Built2Cook, connect foodies in Hyderabad, and encourage people to cook through sharing recipes and tips. Content will include information on ingredients, international cuisines, and offers. Success will be measured by increased Facebook likes, website visits, and video views.
My media products target 16-30 year olds interested in indie/rock music. It represents this audience's enjoyment of and knowledge about this music genre. The target audience is presented as having clear social views and being up-to-date on recent music news. The products aim to keep the audience informed about the latest music news.
The intended audience spends much of its limited money on concerts and music festivals. Members are usually students or working full-time but with little leftover income. They live with family or in rented flats. Key interests include vinyl records, festivals, concerts, visiting Camden on weekends, discovering new bands, drinking beer on weekends with music, and playing instruments or singing with friends.
The
Mayor Martin J. Walsh launched a gun buyback program in Boston from March to May 2014 to remove guns from the city's neighborhoods. The program allowed residents to anonymously sell their firearms to the city in exchange for compensation. Those interested in participating could find more information on how to take part by visiting http://bpdnews.com/bgb.
Introduction slides for Music 2.0: Tools + Tech for Musicians, Marketers and ...Charles McEnerney
On Monday, March 19th, 2012, 14 presenters and 200+ people attended the third annual Music 2.0: Tools + Tech event for musicians, marketers, managers, agents, entrepreneurs, investors, and tech folks. These are the introduction slides at the top of the evening. For more information, visit http://music2-2012.eventbrite.com .
This document outlines a proposal for a new music magazine called "Herts Jams" that will focus on music and events in Hertfordshire, England. The magazine aims to advertise local events, entertain readers with articles on local artists, and promote events through exclusive offers. It will target 18-30 year olds, especially university students, living in Hertfordshire or willing to travel there. The magazine will be published monthly with 110-130 pages, using recycled paper when possible. It will feature pop music content as well as event listings, artist profiles, and promotional vouchers.
This document outlines the plans for a monthly music magazine titled "PURE" that aims to connect with audiences who love music. It will be distributed at newsagents, supermarkets, and music stores for £3.45. The magazine will have an informal style using humor to relate to readers and cover hot music topics. Images will complement the font and layout. Regular sections will include readers' letters, artist profiles, gig listings, competitions, and interviews. Feature stories will profile both emerging and established artists, cover music festivals and albums, and include an exclusive interview with Ed Sheeran. The magazine will use Adobe Gothic Std B for cover lines and feature first paragraphs and Eras Demi ITC for headlines and captions.
- Beats by Dr. Dre is a headphone and speaker brand co-founded by Dr. Dre and Jimmy Iovine known for its high-quality audio. Its flagship product is its line of headphones.
- The brand uses social media like Facebook and Twitter primarily for customer service but provides little relevant product information or interaction.
- An analysis identified opportunities to better engage audiences through social media and make it a forum for feedback to strengthen the brand identity.
The buyer persona overview for the Lady Gaga brand. The presentation includes goals and challenges in bringing Lady Gaga to the forefront of the pop culture postmodernism movement. #UFPUR4932
The document summarizes information about a music magazine called "BEAT". It provides details on the target demographics of readers, which are mainly students and young adults interested in popular music genres. It describes the aims of the magazine as informing readers about what is happening in the music world and genres like R&B, rap, and pop. An example reader named Jack is provided, who listens to various types of music and relies on BEAT magazine to keep up with music charts and discoveries.
The document discusses Beats headphones and their marketing strategy. It outlines that Beats has 40% of the US headphone market share and $519 million in revenue in 2012. The primary target audience is 18-34 year old urban males who like music, art, and sports. The media strategy focuses on social media platforms, Google ads, and digital media trends to build the Beats brand and community while keeping costs low. The bulk of the budget, 45%, will go towards social media efforts.
Artist Publicity: Is Your Music Media Ready?Urbane Imagery
Are you an artist, artist manager/representative or label owner who wants to attract media attention? What should your plan look like? How do you reach out to media personnel? What are the first steps to set up tour publicity, and how do you follow through to capitalize on media opportunities?
On Saturday, April 23, 2011, the Memphis Music Foundation hosted a music publicity workshop with Aerial Ellis of Urbane Imagery in Nashville. This presentation included PR tips on press kits and EPKs, how to use a media list, media training and etiquette, strategic record release and tour marketing, and PR through social media.
The target audience for the media product is 15-23 year olds, mainly male but also some females, who have a passion for indie music and bands or aspire to be in a band. The magazine aims to appeal to this indie audience through its layout, style, and choice to feature popular indie bands like Arctic Monkeys on the cover. Featuring such a well-known band is intended to attract potential buyers interested in indie music.
This document profiles the target audience for a music video. It describes the demographics as being located in London, aged 15-22, from working/middle class backgrounds and students or recent graduates. It notes they enjoy hip hop, R&B, and urban music and like to shop at sports brands. Their interests include socializing, drinking, films with social themes, and they care about their appearance. The document also provides insights on their aspirations, interests like art and music, positive views of music videos, and thoughts on how youth are often misrepresented in videos.
This document profiles the target audience for a music video. It describes the demographics as being located in London, aged 15-22, from working/middle class backgrounds and students or recent graduates. It notes they enjoy hip hop, R&B, and urban music and like to shop at sports brands. Their interests include socializing, drinking, films with social themes, and they care about their appearance. The document also lists aspirations, interests, opinions on music videos, and how youth are often misrepresented that the creators want to consider for the video.
BDX Music Slide - Grant Ruxtn for Vinyl PressBDX Events
This document discusses how independent and small artists can promote and distribute their music digitally. It explains that while vinyl sales are rising, digital promotion is key for smaller artists. It then outlines strategies for self-promotion across multiple social media platforms, crowdsourcing to engage fans, digital distribution through sites like SoundCloud, and physical distribution of vinyl records. The overall message is that digital tools allow artists to take on promotion roles traditionally done by record labels.
Sabastian Barron became interested in a music career after conducting a school interview with a local musician that was five to six pages long. This inspired him to pursue a career in music entertainment and band management. He was drawn to online and street promotions because it allowed him to help his favorite artists promote their music and tours, while also fighting illegal music downloads. Effective promotions can help artists make more money through merchandise, gain new supporters through word of mouth, and change perceptions about the financial impact of illegal downloads. To be successful, promoters need experience and respect for both artists and record labels.
Over the course of 5 days, the team learned that promoters are interested in engaging audiences and gaining new ones, while audiences care about the music as well as knowing other attendees. DJs want to reach audiences directly and get feedback. The team pivoted their business model to connect local promoters with major brands by acting as brand managers and creating an ad network for promoters. Their final model had promoters using an app to engage with audiences while sponsors and promoters become members with access to sponsorship opportunities, allowing the business to scale through influencer marketing.
The document evaluates the effectiveness of combining a band's main products and promotional activities. It discusses how the digipak, music video, and poster for a band work together to promote the band's image. Each element promotes different aspects of the band visually and the contradictory nature of the video and poster make the band seem more edgy. The marketing strategy incorporates the 4 P's and maintains the band's star image while appealing to different audiences through various online and traditional forums. The only weakness may be the digipak back cover not drawing people in as well as the front.
The document outlines a student's plans for creating a music video as a final project. The student has chosen Beyoncé's song "Bow Down" because it is controversial and provocative. Their vision is to create a music video in the style of Beyoncé's successful videos like "Single Ladies" that will generate buzz through its controversy. Feedback from surveys indicated that people were interested in the idea but were concerned about inappropriate content for younger viewers. The student will need to secure filming equipment, costumes, props, a studio location, and editing software to complete the project.
The document outlines a student's plans for creating a music video as a final project. The student has chosen Beyoncé's song "Bow Down" because it is controversial and provocative. Their vision is to create a music video in the style of Beyoncé's successful past videos like "Single Ladies" that will generate buzz through its controversial nature. Feedback from surveys indicated that while people were interested in the idea, the explicit content may not be appropriate for the entire target audience of 15-26 year olds. The student will need to secure resources like filming equipment, costumes, locations and editing software on a limited budget.
Built2Cook is an ingredient delivery startup in Hyderabad targeting working professionals aged 24-55. They want to increase awareness of their new service through social media campaigns on Facebook, YouTube, and other platforms. The campaigns will promote Built2Cook, connect foodies in Hyderabad, and encourage people to cook through sharing recipes and tips. Content will include information on ingredients, international cuisines, and offers. Success will be measured by increased Facebook likes, website visits, and video views.
My media products target 16-30 year olds interested in indie/rock music. It represents this audience's enjoyment of and knowledge about this music genre. The target audience is presented as having clear social views and being up-to-date on recent music news. The products aim to keep the audience informed about the latest music news.
The intended audience spends much of its limited money on concerts and music festivals. Members are usually students or working full-time but with little leftover income. They live with family or in rented flats. Key interests include vinyl records, festivals, concerts, visiting Camden on weekends, discovering new bands, drinking beer on weekends with music, and playing instruments or singing with friends.
The
Mayor Martin J. Walsh launched a gun buyback program in Boston from March to May 2014 to remove guns from the city's neighborhoods. The program allowed residents to anonymously sell their firearms to the city in exchange for compensation. Those interested in participating could find more information on how to take part by visiting http://bpdnews.com/bgb.
Introduction slides for Music 2.0: Tools + Tech for Musicians, Marketers and ...Charles McEnerney
On Monday, March 19th, 2012, 14 presenters and 200+ people attended the third annual Music 2.0: Tools + Tech event for musicians, marketers, managers, agents, entrepreneurs, investors, and tech folks. These are the introduction slides at the top of the evening. For more information, visit http://music2-2012.eventbrite.com .
Music 2.0 was a presentation by Charles McEnerney of Well-Rounded Radio that brought together musicians, marketers, managers, agents, promoters, presenters, investors, and technologists to learn about new tools and technologies for the music industry. The event featured short presentations from various companies and organizations in the Boston/New England area that are creating tools to help promote and fund music projects. The goal was to better connect the music community with these technologies and discuss what the future of music looks like with these emerging opportunities. Attendees were encouraged to listen, learn, take notes, and provide feedback on how to improve future events.
Musicians for Music 2.0 Venture Fund presentation at Society for Film and Med...Charles McEnerney
I had the opportunity to present the ideas behind the Musicians for Music 2.0 Venture Fund ( http://musiciansformusic2.com ) at the Society for Cinema and Media Studies ( http://www.cmstudies.org/ ) held in Boston, Massachusetts from March 21-25, 2012.
Social Media Marketing for Musicians presentation given on April 9, 2013 to the Arts & Business Council of Boston during their "Musician's Professional Toolbox" series.
PeaceTones is a nonprofit organization that aims to give musicians a voice and economic opportunity through digital distribution of their music. It holds workshops to teach artists about legal and marketing issues like contracts and social media promotion. Artists then record an album with PeaceTones and become ambassadors who contribute proceeds to local community projects. PeaceTones distributes the music internationally online and through events to increase exposure for the artists while supporting their communities.
The document discusses opportunities and challenges facing new artists in today's music business. It outlines how major record labels have seen declining revenues and sign fewer artists. However, new technologies have reduced recording costs and made distribution nearly free. This allows artists to succeed independently through DIY strategies like using online tools like YouTube, websites, blogs, and social networks for promotion. While labels provide marketing support, they take a large percentage of sales revenues. The document examines whether artists are better off signing with a label or going independent, and strategies independent artists can use to succeed in today's music industry.
Croquet Records - Nonprofit record label and band incubatorCroquet Records
Croquet Records is a DIY, independent, nonprofit band incubator and record label focused on young and upcoming songwriters and bands in North Carolina.
One Direction is signed to two major record labels, Syco Entertainment and Columbia Records, and became famous after appearing on the X-Factor in 2010. Their target audience is females ages 18-29 living in urban areas. They sell various merchandise including CDs, t-shirts, and tour tickets.
Lanterns on the Lake is signed to the independent label Bella Union and became known for their EPs and single before signing. Their target audience is similar to One Direction's. They sell CDs, posters, and vinyl.
Independent labels have more artistic control but less resources, while mainstream labels provide broader marketing but take a larger cut of sales. Merchandise and ancillary products are important for engaging
The music market in the UK has changed significantly in recent years. Younger people aged 14-25 rarely buy CDs and no longer use record shops to purchase music. Many in this age group will only download music illegally or listen to music on their phones. While downloading is still preferred to streaming, the music industry is trying to prevent illegal downloading. New media technologies have given artists more freedom and control over how they market and distribute their music, bypassing the traditional record label system. This represents a major shift in how the music industry operates.
Brand Presentation, MBBS - Full Sail University - July 25,2021 - Keithphanna ...KeithphannaJohnson
Personal Branding is essential to being a recognized name and brand in the entertainment and music industry. Sophomore year student record label executive and owner Keithphanna Johnson develops his first presentation.
The document outlines plans for a new music magazine called HEY magazine. It will be available in both physical print and online versions. The physical print will be monthly and feature exclusive interviews and content with both smaller, upcoming artists as well as more popular artists. The online version will provide additional exclusive content like extended interviews. The target audience is younger people aged 13-19 who want to discover new artists and music. The magazine will cover a variety of music genres.
Matthew Hawn - "Do Labels Still Matter?" - sounds digitalMatthew Hawn
Presentation for X|Media Lab's Sounds Digital conference on 16th April, 2009 at Sadler's Wells in London.
http://www.xmedialab.com/
jukevox.tumblr.com
twitter: @jukevox
Independent record companies have existed since the 1940s and 1950s. They specialize in genres that major labels often overlook like punk, reggae, and hip-hop. Independent labels are run by enthusiasts and musicians rather than large corporations. They have advantages like developing sustainable business models and working closely with artists to maintain their vision. However, they also have disadvantages like lacking strong international distribution networks and marketing power compared to major labels.
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
The document discusses how audiences consumed music in the 2000s through CDs, online music platforms like YouTube, radio stations, and purchasing songs on iTunes. It also summarizes several popular music genres of the time like UK garage, emo, and hip-hop. Popular artists mentioned include Coldplay, Britney Spears, and Wiz Khalifa. New artists were discovered through YouTube and talent shows like The X Factor, then developed using social media platforms. Music was marketed through music video channels, radio, social networks, and distributed in stores, concerts, and online through iTunes.
The document summarizes the history and development of the music industry from the 18th century to modern times. It discusses how composers first began marketing their music through sheet music sales and performances. The recording industry emerged in the late 1880s and record sales replaced sheet music by the 1920s. In the 21st century, digital distribution of music became popular but also led to a rise in illegal file sharing, lowering industry revenues. The modern music industry consists of record labels that scout, finance, package, distribute and promote artists. Independent labels allow more artistic freedom but some are owned by major labels. The document also discusses various marketing and distribution methods and theoretical concepts in sociology about the commercialization of music.
Matthew Good is a Canadian rock musician who was formerly in the successful 1990s band Matthew Good Band. He has pursued a successful solo career since 2002. Good regularly shares his political opinions on social media and uses his platform to promote various causes. He actively engages with fans on Facebook and Twitter, starting debates and discussions to nurture a sense of community. Good also uses social media to support affordable merchandise and encourage fan belongingness and expression.
In the future, the music industry will move increasingly towards digital formats and online streaming as CDs become obsolete. Artists will need to adapt their business models to focus more on live performances, merchandise, branding, and direct fan interactions through mobile apps and social media. While illegal music downloading poses a threat, music is still deeply loved and new artists will continue to emerge, discovering new audiences through radio play and digital marketing.
The MusicWise Concept, for Over 40's Live Music & Entertainment. What MusicWise offers, it's vision, demographics & features. What performers, venues, agents and the public can expect.
This document summarizes key concepts related to music magazines, including their codes and conventions, audiences, expectations, representation of genres like indie music, and business institutions. It discusses how magazines attract and sustain audiences through covers, freebies, competitions, and social media. Magazines make money from both readers and advertisements. Their wider assets that help circulation include TV, radio, festivals, concerts, and merchandise. Institutions ensure sustained audiences through various business models that incorporate popular mediums like events and award shows.
This marketing plan aims to help Wilson Bohman of Venture Motel achieve his goals of making new music, releasing his EP, and performing live events again after a gap in activity. The plan provides strategies for Venture Motel to build its social media presence, release music to streaming platforms, and engage with fans through live performances. Key objectives include increasing followers on social media channels to 10,000 within 6 months and growing YouTube subscribers to 10,000 over the same period. The plan also analyzes Venture Motel's brand and target audience and identifies strengths, weaknesses, opportunities and threats.
The premise: conduct a multiphase brand audit in order to identify problems facing a brand of choice and provide realistic solutions.
My team discovered, analyzed and summarized the brand’s current situation (competitive frame, key branding elements, and positioning). We conducted in-depth interviews with target market consumers to identify brand associations and assessed their strength using a laddering technique. We developed, fielded and analyzed a survey that probed brand challenges, Consumer-Based Brand Equity, and the team’s brand development recommendations. Lastly, we compiled our findings in a final report and presented an executive summary to the class.
The result: our team scored the highest in the class, even scoring a perfect 100 on our presentation.
This document outlines a proposal for a new pop music magazine targeting 13-25 year olds. The magazine will be published monthly in print and online, costing £4.99 and £3.99 respectively. It aims to entertain and inform readers about new and existing pop artists through features like interviews, reviews, and charts. The magazine will focus on promoting up-and-coming artists in North London through in-depth profiles while also covering major pop stars from different cultures.
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfoliogreendigital
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
Christian Louboutin: Innovating with Red Solesget joys
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
Top IPTV UK Providers of A Comprehensive Review.pdfXtreame HDTV
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1. Marketing Music 2.0
The New Improv
Charles McEnerney
•Marketing, Public Relations, and Social Media
• Host + Producer, Well-Rounded Radio
• Founder, Musicians for Music 2.0
2. Well-Rounded Radio
• Podcast series of in-depth
audio interviews with
musicians from every genre
and music industry thought
leaders.
• wellroundedradio.net
3. Musicians for Music 2.0
• A new idea for funding music
tastemaking web sites and
technologies and create a
better ecosystem for
tastemakers and musicians.
• musiciansformusic2.com
4. Music 2.0
• There’s a decreasing need for
(and existence of) record
labels, radio stations, music
press, and record stores.
5. Music 2.0
• Musicians now have direct
conduits to their fans, selling
music and merchandise
directly to them or receiving
funding from them.
6. Music 2.0
• The model of the last 60
years of the majority of
musicians making money
from selling physical product
is going away.
7. Music 2.0
• Musicians are now looking to
make a living from live
performances, merchandising,
licensing, and patronage.
8. Music 2.0
• Music fans have an unlimited
supply of free music.
• Everyone is now a critic:
giving a song/artist 10
seconds to see if it holds
their interest.
9. Music 2.0
• Up and coming musicians are
now challenged with how to
compete with all this music
and reach their audiences, so
they can turn their art into a
business.
10. Marketing Music 2.0
• Independent musicians are
utilizing social media to build
real-time relationships with
fans.
• Maybe not called marketing,
but...
11. Marketing Music 2.0
• They are using Facebook,
Twitter, Myspace, video,
podcasts, etc. to keep their
fans in the loop at every step
of the way...
12. Marketing Music 2.0
• ...from funding to writing to
recording to touring.
• Fans get a very up-close look
at the life of creative artists.
13. Marketing Music 2.0
• Musicians are benefiting from
being more entrepreneurial
and strategic when asking for
patronage or sales of other
products.
14. Marketing Music 2.0
• Can they follow a freemium
model, giving away music for
free and having 10-20% of
fans buy/donate to help them
make “a middle class living?”
15. Case 1: Jill Sobule
• Jill asked her fans to help her
fund her album. Aimed for
70K, raised 90K, and received
national press for her idea.
16. Case 2: Erin McKeown
• Erin did a series of concerts
from her home in western
Mass, streamed live to paying
subscribers to fund her new
record.
17. Case 3: Amanda Palmer
• Amanda raised 19K over a
weekend using Twitter,
auctioned items from her
house and donations for
private performance.
18. Case 4: David Bazan
• David raised money through
living room shows around the
country and sold t-shirts
online to raise money for a
new touring van.
19. The lines have blurred
• Making music plus making
money also equals smart
marketing.
• Artists are improvising how
they manage their own
brands and careers.
20. Music 2.0
• Now, more than ever, your
music has to be “great” to
capture people’s attention,
they can tell others, and
artists can grow an audience.
21. We are the marketing
• Word of mouth has always
been the most powerful
marketing, but now all of us
are central to helping artists
get “discovered.”
22. We are the marketing
• If you have a favorite musical
artist, tell five friends you
know who will love them,
too.
• Who would they trust more?
23. Thank you!
Charles McEnerney
charlie@wellroundedradio.net
@wellroundedradi
facebook.com/charlesmcenerney
linkedin.com/in/charlesmcenerney