The documentary is about tattoos and why people get them. It explores both the positive and negative aspects of tattoos over its hour-long run time. In the first five minutes, it focuses on a man getting a tattoo covered up to show the problems with permanence, then shifts to more positive views. The opening sequences use short clips of tattooing to define the genre and introduce the debate over tattoos. Interviews with tattoo artists and those being tattooed provide perspectives on both sides of the argument over the first few minutes.