The document outlines a marketing campaign for a horror film teaser trailer. It will feature three students who experience supernatural events after moving into a haunted university accommodation. The teaser trailer aims to be similar to Paranormal Activity by only showing glimpses of the supernatural events. The target audience is 15-24 year olds. The production company is Paramount Pictures and the budget is £10,000 for filming and £20,000 for marketing. The branding will use red, white, and black colors displayed on posters and billboards at public transportation stations to target the young adult demographic.

1. By Klay, Jess, Kip and Kellie Marketing Campaign

2. The genre of our teaser trailer is horror.Conventions of Horror: Iconography: Blood, Knifes, KillerCharacters: VictimSetting/Location: Dark forest, haunted houseWe chose this genre because we all enjoy horror films and thought we could use our knowledge of many horror films that we have watched to create good ideas.GENRE

3. FILM EXAMPLESParanormal activity was a low budget film, with the use of super natural events all happening in a haunted house of a family. But only showing snippets of bits in the teaser so u get the idea of the film.We will use these ideas but revise some ideas to our own. (e.g: Uni accommodation)Grave encounters was not as big a paranormal activity at box office, however has the same type of concept of super natural/ghostly events happening but in a hospital. Both of these examples try there best to make the horror film seem real so people believe it, and watch it with great interest. These examples of horror are going to be similar to our teaser trailer because we are going to have ‘paranormal activities’ and are going to base it on that type of film. This is where you have a protagonist but you don’t actually see them.

4. There are going to be 3 students that are going into their first year in university. They move into there new accommodation, However they are unaware that the house is haunted and then begin to experience super natural events that begin to freak them out, and it gets worse and worse the longer they stay there ad there is no escape.BRIEF SYNOPSIS

5. 15-24The target audience that we are basing ours on is paranormal activity, this is because our trailer is going to be similar. The target audience for paranormal activity is from 15 – 24.Target AudienceParanormal ActivityThe age certificate is going to be 15

6. Production CompanyParamount Pictures is our chosen production company.Paramount pictures was founded in 1914 it’s main industry is based on films. It’s a subsidiary of Viacom, with a revenue of $1.2Billion (high Budget production company)Blumhouse productions has signed a Three year contract with Paramount Pictures

7. Based on the figures of Paranormal Activity with a budget of $15,000 (£9,587)Our filming budget will be £10,000.Our marketing budget will be £20,000.BudgetFigures for Paranormal Activity

8. We will brand our product by creating a logo and colour theme (house Style) this will help people recognize the film and the teaser trailer and they will be able to relate the colours and theme to the trailer.The colours will be Red, White & Black because red related to horror Blood and black elates to darkness and fear and white because it will give the movie the brightness it needs for text to stand out. Branding

9. These will be displayed on posters and billboards at bus stops and train stations because 15-24 year olds use public transport on a daily basis.MARKETING