Evaluation question 1
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The document summarizes how the media product challenges and follows forms and conventions outlined in Goodwin's theory of music videos. It follows conventions such as matching lyrics to visuals and using consistent branding. It challenges conventions by using stop-motion animation instead of live action to represent travel, not including close-ups of an artist, and not including looking shots as the narrative focuses on a toy car instead of a human. Overall, the media product both challenges and follows conventions depending on what best fits the narrative and style.
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Evaluation 2
The document discusses how the creator effectively combined their main music video product with ancillary texts like a digipak and poster. They chose to make a collectible digipak instead of a normal CD to incentivize purchases. Common motifs like an eye, bright colors, and the logo were used across the music video, digipak, and poster to visually connect the works. Social media links on the poster aimed to attract new fans from the target young adult demographic. Overall, conventions of the electronic dance music genre were represented consistently through the integrated media products.
Evalution 2
The document discusses how the creator developed consistency across different media to portray their music artist. They chose a song within a particular genre that they related to personally in order to define the artist's identity. Photoshop skills were limited at first but improved, allowing the creator to design a digipak and poster featuring the same picture and font to look more professional. The jumper worn by the artist in the video and on the digipak helps create a motif and symbol for the audience to relate back to the artist and tie the different elements together.
A2 Media Evaluation
The media product challenged conventions of typical music videos by having little relationship between lyrics and visuals except for a couple seconds. While there was some synchronization between music and character movement, there were no close-ups of band members or sense of voyeurism.
Feedback indicated that the video lacked a performance aspect and elements like lip syncing that some audiences expected from a more conventional music video. However, the creators achieved their goal of a less conventional video similar to those of the band Kasabian.
Research involved watching Kasabian videos on YouTube to understand their genre and style, while construction used iMovie to edit the video and Photoshop for ancillary tasks due to familiarity with the software.
Adam work
- The student created a music video for the song "Daddy's Eyes" by The Killers to represent the style and conventions of real Killers music videos. He studied videos like "Somebody Told Me" and "Human" to replicate Brandon Flowers' acting, movement, costume of shirt/tie/trousers.
- He also analyzed similar genre videos like Arctic Monkeys' "When the Sun Goes Down" to include professional conventions when filming. He storyboarded shots and camera angles to plan filming before having to film solo due to a team member leaving.
- The green screen studio video matches the song and includes the CD digipack to promote the product across platforms and draw connections between the
Evaluation - Question 2
The document discusses how the main product (a music video) and ancillary texts (digital packaging and images) work effectively together through continuity of style, location, and visual elements that reinforce the alternative rock genre. Key points of continuity include using the same font for the artist's name, depicting the artist with a consistent style and clothing, featuring the pub setting and alcohol prominently, incorporating blurry and low-key lighting effects, and maintaining similar shot types across products.
Evaluation Question 2 Media A Level
The document discusses how elements were used to link together the main music video, advertisement, and digipak products. Hair, makeup, colors, fonts, and main characters were consistent across all three to provide continuity. The same font was used to help the audience associate it with the artist's brand. Genre-appropriate elements like casual clothing helped convey the indie pop genre. Consistent factors included a focus on the tight bond between the two artists and their portrayal as a duo. The digipak used a magic wand tool effect across it to make the branding look edgy. Each product's unique selling point was highlighted - the friendship theme for branding and a narrative video storyline depicting a modern homosexual relationship.
Evaluation Question 3
The document discusses the production of a music video and related promotional materials. It aimed to target internet users by having an extravagant yet homemade style. Ideas included a rough cut filming technique to appear viral. The CD cover featured the main character from the video dressed as a doll to tie into the song's theme about plastic surgery. Distribution is seen as essential for success. Themes were carried through cohesively across all elements to promote the musical product.
Question 4 evaluation
Molly Hughes used various media technologies throughout the research, planning, production, and evaluation stages of her A-level media coursework. She used Google Drive to collaborate and share documents with her partner Louis. She used social media platforms like Facebook Messenger and Twitter to contact singers and actors for her music video. Blogger was used to upload production logs, research, and final projects. Photoshop and Adobe Premier Pro were the main software used for editing the advertisement, digipak, and music video. YouTube was an important research tool and platform for sharing the final video. Prezi and Slideshare allowed her to create slideshows for her research and evaluation.
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Evaluation 2
The document discusses how the creator effectively combined their main music video product with ancillary texts like a digipak and poster. They chose to make a collectible digipak instead of a normal CD to incentivize purchases. Common motifs like an eye, bright colors, and the logo were used across the music video, digipak, and poster to visually connect the works. Social media links on the poster aimed to attract new fans from the target young adult demographic. Overall, conventions of the electronic dance music genre were represented consistently through the integrated media products.
Evalution 2
The document discusses how the creator developed consistency across different media to portray their music artist. They chose a song within a particular genre that they related to personally in order to define the artist's identity. Photoshop skills were limited at first but improved, allowing the creator to design a digipak and poster featuring the same picture and font to look more professional. The jumper worn by the artist in the video and on the digipak helps create a motif and symbol for the audience to relate back to the artist and tie the different elements together.
A2 Media Evaluation
The media product challenged conventions of typical music videos by having little relationship between lyrics and visuals except for a couple seconds. While there was some synchronization between music and character movement, there were no close-ups of band members or sense of voyeurism.
Feedback indicated that the video lacked a performance aspect and elements like lip syncing that some audiences expected from a more conventional music video. However, the creators achieved their goal of a less conventional video similar to those of the band Kasabian.
Research involved watching Kasabian videos on YouTube to understand their genre and style, while construction used iMovie to edit the video and Photoshop for ancillary tasks due to familiarity with the software.
Adam work
- The student created a music video for the song "Daddy's Eyes" by The Killers to represent the style and conventions of real Killers music videos. He studied videos like "Somebody Told Me" and "Human" to replicate Brandon Flowers' acting, movement, costume of shirt/tie/trousers.
- He also analyzed similar genre videos like Arctic Monkeys' "When the Sun Goes Down" to include professional conventions when filming. He storyboarded shots and camera angles to plan filming before having to film solo due to a team member leaving.
- The green screen studio video matches the song and includes the CD digipack to promote the product across platforms and draw connections between the
Evaluation - Question 2
The document discusses how the main product (a music video) and ancillary texts (digital packaging and images) work effectively together through continuity of style, location, and visual elements that reinforce the alternative rock genre. Key points of continuity include using the same font for the artist's name, depicting the artist with a consistent style and clothing, featuring the pub setting and alcohol prominently, incorporating blurry and low-key lighting effects, and maintaining similar shot types across products.
Evaluation Question 2 Media A Level
The document discusses how elements were used to link together the main music video, advertisement, and digipak products. Hair, makeup, colors, fonts, and main characters were consistent across all three to provide continuity. The same font was used to help the audience associate it with the artist's brand. Genre-appropriate elements like casual clothing helped convey the indie pop genre. Consistent factors included a focus on the tight bond between the two artists and their portrayal as a duo. The digipak used a magic wand tool effect across it to make the branding look edgy. Each product's unique selling point was highlighted - the friendship theme for branding and a narrative video storyline depicting a modern homosexual relationship.
Evaluation Question 3
The document discusses the production of a music video and related promotional materials. It aimed to target internet users by having an extravagant yet homemade style. Ideas included a rough cut filming technique to appear viral. The CD cover featured the main character from the video dressed as a doll to tie into the song's theme about plastic surgery. Distribution is seen as essential for success. Themes were carried through cohesively across all elements to promote the musical product.
Question 4 evaluation
Molly Hughes used various media technologies throughout the research, planning, production, and evaluation stages of her A-level media coursework. She used Google Drive to collaborate and share documents with her partner Louis. She used social media platforms like Facebook Messenger and Twitter to contact singers and actors for her music video. Blogger was used to upload production logs, research, and final projects. Photoshop and Adobe Premier Pro were the main software used for editing the advertisement, digipak, and music video. YouTube was an important research tool and platform for sharing the final video. Prezi and Slideshare allowed her to create slideshows for her research and evaluation.
Question 1
The student created a music video for the song "One in the Morning" by StopGoSixty. To make the video engaging for their target audience of 16-25 year olds, the student researched conventions of music videos in the pop/rock genre. They incorporated elements like narrative, performance scenes, and editing techniques like jump cuts. While mostly following pop/rock conventions, the student also included stop motion, challenging conventions to make the video more unique and connect it to lyrics about a "demon" in the song.
A2 evaluation q1
My media product both conformed to and challenged conventions of music videos and promotional materials. It conformed by including shots of the actress isolated and moving towards the camera, inspired by other music videos. However, it developed these conventions by using different camera angles. While promotional posters typically use the same photo as the album cover, mine featured a different photo to include the artist. Slow motion is a common convention that I largely challenged due to technical limitations.
Evaluation of Music Video
The student created a concept music video for the song "What I Want" by 8 Track Stereo featuring a toy VW camper van embarking on a journey around a house when the owner leaves for band practice. The camper van encounters various comedic mishaps that relate to the song's lyrics, such as getting tangled in spaghetti and lost in leaves. The video uses stop motion animation and incorporates footage of the band to appeal to both young and old audiences through its playful narrative and adherence to music video conventions while also challenging some conventions through its use of concept and animation over performance.
Q2: How effective is the combination of your main product and ancillary tasks?
The combination of the music video, digipak, and advert are closely linked through consistent themes. The video contrasts stereotypes in basketball, linking people worldwide. Images like gunshots and basketball actions are featured. Themes of striving for success and dreams are represented through clouds in the video and on the digipak and advert. Fonts, colors, and actors are used consistently across products. The brand aims to remove stereotypes of rock music and motivate audiences to achieve their dreams.
Media evaluation
The media product is an abstract music video for the band Sculptors that uses complex imagery and metaphor to create meaning without a clear narrative. It features the band performing and uses kaleidoscopes and images related to Birmingham to represent the lyrics. The video, CD cover, and tour poster are connected through the use of the band's mask icon and photos of their live performances to promote them as a live act. Various software and technologies were used in the creation and sharing of the media products.
How effective is the combination of your main?
The document discusses how the author created ancillary tasks of a digipak and poster to accompany their music video coursework. They used a consistent dark and gloomy theme across all products to effectively market the song and present a cohesive brand for the artist. By keeping the theme, artist portrayal, and title consistent, the digipak, poster, and music video work together to promote each other and create a recognizable image for the artist whenever one of the products is seen.
Eval question 2
The document discusses creating a cohesive brand image and intertextuality between a music video and ancillary texts like a digipak and advertisement. Two initial designs for the digipak were considered - one linking directly to the music video, and another in a "doodle style." Audience feedback preferred the doodle design for its relatability. As a result, the advertisement featured the digipak image to create recognition of their relationship, while allowing different styles to showcase the band's personalities. Font choice was also kept consistent to further strengthen the connection between the products.
Music video – used, developed and challenge
The document discusses how the author of a music video both used and challenged conventions from other artists' music videos. Specifically:
- The costume followed conventions by using a floaty dress but challenged expectations by focusing attention on the artist.
- The location used the same setting as Jessie Ware's video but challenged it by including monologues in addition to performance shots.
- Elements were borrowed from Ed Sheeran's "A Team" video like the black and white theme and storyline but the author developed their own concept further.
- A scene recreated one from "A Team" but in a different location so as not to be disrupted.
- The author challenged gender norms by including
Evaluation draft
The document discusses the process of creating a music video for an alt-rock band. It describes collecting audience feedback on the song and video ideas, which helped determine the target age group. It also discusses establishing a consistent brand identity across all media products. Various digital tools were used at different stages of the process, including Wix for presenting work, YouTube for sharing influences, Pinterest for collaborating on ideas, Messenger for coordinating with actors, Photoshop for designing assets, and Final Cut Pro for editing the video.
Project proposal
The student proposes creating a concept/performance music video for a drum & bass track. Specifically, they plan to recreate one of the most iconic drum and bass music videos, "Aphrodite - Ganja Man," which currently exists as an edited compilation from the film "Human Traffic." While maintaining similarities to the original source material, the student intends to add their own scenes, editing techniques, and after effects to modernize the video and add their personal touch. Their target demographic is teenage males interested in the drum and bass scene. Production techniques will include filming with a DSLR camera, editing in Adobe Premiere, and adding effects in After Effects.
In what ways does your media product use
Our media product "Use Somebody" by "Kings of the Night" uses, develops, and challenges conventions of real music videos in several ways. It has the same title as the Kings of Leon song it depicts. It films in similar city and bar settings as the original video. The costumes and props fit the rock genre through baggy tops, skinny jeans, and skate shoes. The fast-paced camerawork and editing tells a narrative story like the original. The characters are introduced by showing their band on a gig tour at different venues.
Storyboard 2 for sinister short movie
The document discusses several video clips and pictures where the only editing done was adding titles with dates and times. For each clip or picture described, the summary emphasizes that the lighting was natural with no effects added. A fight is depicted in one clip about to start, shown with natural lighting and no added effects. The final clip shows credits rolling, which the creator made on Adobe Premiere Pro, with nothing else added.
Question 2 final
The document discusses the synergy between the main and ancillary texts created for the band The Crystal Whites. Synergy was created through consistent imagery of the band across the music video, digipak, and magazine poster. Specific connections included using the same location, outfit, and band formation. Color scheme and font were also kept consistent. Influences from other artists demonstrated successful synergy through similar techniques. Overall, the interrelatedness of the products through shared visual elements and consistency successfully portrayed the band in a professional manner.
Evalution 2
The combination of the artist's main music video and ancillary texts like the digipak and poster were effective in conveying the artist's identity and style. The artist chose a song they knew well to base the video around and maintained consistency across formats by depicting the artist in the same jumper and using similar imagery and fonts. While initially struggling with Photoshop skills, the artist eventually created promotional materials that portrayed the artist's image and hometown influences while linking back to the themes in the video through a shared motif.
How effective is the combination of your main product and ancillary texts
The document discusses how synergy is used between the main music video product and ancillary texts like an album advert and CD digipak to increase popularity and link the products. Synergy is created through consistent use of fonts, colors, designs and imagery like graffiti across products. For example, a handwriting font and three color streaks are used in all products to reinforce the artist's name and create brand recognition. Placing related scenes in the music video and ancillary texts also builds synergy. The goal of these linking techniques is to clearly associate all of the artist's products with each other for mutual promotional benefit.
Question 1
This document discusses how the media product uses and develops conventions of real media products. It analyzes how the music video, poster, and digipak apply Goodwin's theory of demonstrating genre characteristics through similar dark tones and imagery. The music video uses techniques like varying shot types, continuity editing, and syncing with the music. The poster grabs attention through its animated style while including social media logos and the record label logo. The digipak follows standard size and layout conventions but challenges norms by excluding band pictures. Overall, the media product strives for consistency across formats in developing a dark, mysterious style.
Evauation
The document discusses and evaluates a student's media coursework project which included a music video, poster, and album cover. The student analyzes how their project relates to conventions of the indie music genre, including focusing on deeper themes rather than sexual imagery. They also discuss how their ancillary materials like the poster complement the overall theme of the video and album, and how feedback taught them that videos telling stories are more engaging than abstract dance videos.
Question 4
The document summarizes how various technologies were used at different stages of producing media products. Blogger was used to organize research and keep information accessible. Prezi allowed research information to be presented in an engaging format. YouTube provided a platform to research conventions and target audiences. PowerPoint and Word were used in the planning stage to storyboard, create schedules, and templates. Canon DSLR cameras captured footage and iPhone took supplementary shots. Photoshop edited still images and created marketing materials. Final Cut Pro and iMovie edited video clips.
How effective is the combination of your main
The document discusses how the author effectively combined their main music video product with ancillary texts like a digipak and magazine advert. It was important to employ continuity throughout the products to make them look professionally branded and give a unique niche appearance. Key themes from the video like freedom and self-expression were represented in the ancillary products through imagery like facial expressions and LGBT symbols. Consistent font, color schemes, and motifs linked the products together and clearly conveyed the overarching brand identity.
Thriller Opening Sequence Evaluation
The document provides an analysis and evaluation of Declan McKenna's thriller opening sequence titled "Cry for Help." It summarizes the techniques used in the opening, including hiding the characters' faces initially to build mystery, using handheld camera shots to build tension, and including a character looking in a mirror to reflect on events. It discusses how these techniques draw from conventions of real thriller films. Audience feedback was positive, describing the opening as dramatic and tense, finding the soundtrack appropriate, and agreeing the opening established tension and did not remind them of any specific film. Overall, 95% of the audience felt the opening was successful as a thriller.
Psychological thriller opening sequence
The document outlines the opening sequence of a psychological thriller. It will begin with a close-up shot of a screaming girl being murdered. The main characters, Ryan, Alexandria, David, and Tom will then be introduced as they walk through a dark forest. They will encounter the killer who begins chasing them. The sequence will end with the killer cornering one of the characters just before killing them, leaving the audience in suspense.
CD Covers Analysis
This document analyzes and summarizes 5 different CD covers to understand what styles suit the author's own music. It examines covers from similar genres including The Fratellis, Bombay Bicycle Club, Corinne Bailey Rae, Coldplay, and Florence and the Machine. For each cover, it describes design elements like colors, imagery, and typography and how they relate to the music and intended audience. The goal is to gather insights that can help the author design their own album artwork.
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Question 1
The student created a music video for the song "One in the Morning" by StopGoSixty. To make the video engaging for their target audience of 16-25 year olds, the student researched conventions of music videos in the pop/rock genre. They incorporated elements like narrative, performance scenes, and editing techniques like jump cuts. While mostly following pop/rock conventions, the student also included stop motion, challenging conventions to make the video more unique and connect it to lyrics about a "demon" in the song.
A2 evaluation q1
My media product both conformed to and challenged conventions of music videos and promotional materials. It conformed by including shots of the actress isolated and moving towards the camera, inspired by other music videos. However, it developed these conventions by using different camera angles. While promotional posters typically use the same photo as the album cover, mine featured a different photo to include the artist. Slow motion is a common convention that I largely challenged due to technical limitations.
Evaluation of Music Video
The student created a concept music video for the song "What I Want" by 8 Track Stereo featuring a toy VW camper van embarking on a journey around a house when the owner leaves for band practice. The camper van encounters various comedic mishaps that relate to the song's lyrics, such as getting tangled in spaghetti and lost in leaves. The video uses stop motion animation and incorporates footage of the band to appeal to both young and old audiences through its playful narrative and adherence to music video conventions while also challenging some conventions through its use of concept and animation over performance.
Q2: How effective is the combination of your main product and ancillary tasks?
The combination of the music video, digipak, and advert are closely linked through consistent themes. The video contrasts stereotypes in basketball, linking people worldwide. Images like gunshots and basketball actions are featured. Themes of striving for success and dreams are represented through clouds in the video and on the digipak and advert. Fonts, colors, and actors are used consistently across products. The brand aims to remove stereotypes of rock music and motivate audiences to achieve their dreams.
Media evaluation
The media product is an abstract music video for the band Sculptors that uses complex imagery and metaphor to create meaning without a clear narrative. It features the band performing and uses kaleidoscopes and images related to Birmingham to represent the lyrics. The video, CD cover, and tour poster are connected through the use of the band's mask icon and photos of their live performances to promote them as a live act. Various software and technologies were used in the creation and sharing of the media products.
How effective is the combination of your main?
The document discusses how the author created ancillary tasks of a digipak and poster to accompany their music video coursework. They used a consistent dark and gloomy theme across all products to effectively market the song and present a cohesive brand for the artist. By keeping the theme, artist portrayal, and title consistent, the digipak, poster, and music video work together to promote each other and create a recognizable image for the artist whenever one of the products is seen.
Eval question 2
The document discusses creating a cohesive brand image and intertextuality between a music video and ancillary texts like a digipak and advertisement. Two initial designs for the digipak were considered - one linking directly to the music video, and another in a "doodle style." Audience feedback preferred the doodle design for its relatability. As a result, the advertisement featured the digipak image to create recognition of their relationship, while allowing different styles to showcase the band's personalities. Font choice was also kept consistent to further strengthen the connection between the products.
Music video – used, developed and challenge
The document discusses how the author of a music video both used and challenged conventions from other artists' music videos. Specifically:
- The costume followed conventions by using a floaty dress but challenged expectations by focusing attention on the artist.
- The location used the same setting as Jessie Ware's video but challenged it by including monologues in addition to performance shots.
- Elements were borrowed from Ed Sheeran's "A Team" video like the black and white theme and storyline but the author developed their own concept further.
- A scene recreated one from "A Team" but in a different location so as not to be disrupted.
- The author challenged gender norms by including
Evaluation draft
The document discusses the process of creating a music video for an alt-rock band. It describes collecting audience feedback on the song and video ideas, which helped determine the target age group. It also discusses establishing a consistent brand identity across all media products. Various digital tools were used at different stages of the process, including Wix for presenting work, YouTube for sharing influences, Pinterest for collaborating on ideas, Messenger for coordinating with actors, Photoshop for designing assets, and Final Cut Pro for editing the video.
Project proposal
The student proposes creating a concept/performance music video for a drum & bass track. Specifically, they plan to recreate one of the most iconic drum and bass music videos, "Aphrodite - Ganja Man," which currently exists as an edited compilation from the film "Human Traffic." While maintaining similarities to the original source material, the student intends to add their own scenes, editing techniques, and after effects to modernize the video and add their personal touch. Their target demographic is teenage males interested in the drum and bass scene. Production techniques will include filming with a DSLR camera, editing in Adobe Premiere, and adding effects in After Effects.
In what ways does your media product use
Our media product "Use Somebody" by "Kings of the Night" uses, develops, and challenges conventions of real music videos in several ways. It has the same title as the Kings of Leon song it depicts. It films in similar city and bar settings as the original video. The costumes and props fit the rock genre through baggy tops, skinny jeans, and skate shoes. The fast-paced camerawork and editing tells a narrative story like the original. The characters are introduced by showing their band on a gig tour at different venues.
Storyboard 2 for sinister short movie
The document discusses several video clips and pictures where the only editing done was adding titles with dates and times. For each clip or picture described, the summary emphasizes that the lighting was natural with no effects added. A fight is depicted in one clip about to start, shown with natural lighting and no added effects. The final clip shows credits rolling, which the creator made on Adobe Premiere Pro, with nothing else added.
Question 2 final
The document discusses the synergy between the main and ancillary texts created for the band The Crystal Whites. Synergy was created through consistent imagery of the band across the music video, digipak, and magazine poster. Specific connections included using the same location, outfit, and band formation. Color scheme and font were also kept consistent. Influences from other artists demonstrated successful synergy through similar techniques. Overall, the interrelatedness of the products through shared visual elements and consistency successfully portrayed the band in a professional manner.
Evalution 2
The combination of the artist's main music video and ancillary texts like the digipak and poster were effective in conveying the artist's identity and style. The artist chose a song they knew well to base the video around and maintained consistency across formats by depicting the artist in the same jumper and using similar imagery and fonts. While initially struggling with Photoshop skills, the artist eventually created promotional materials that portrayed the artist's image and hometown influences while linking back to the themes in the video through a shared motif.
How effective is the combination of your main product and ancillary texts
The document discusses how synergy is used between the main music video product and ancillary texts like an album advert and CD digipak to increase popularity and link the products. Synergy is created through consistent use of fonts, colors, designs and imagery like graffiti across products. For example, a handwriting font and three color streaks are used in all products to reinforce the artist's name and create brand recognition. Placing related scenes in the music video and ancillary texts also builds synergy. The goal of these linking techniques is to clearly associate all of the artist's products with each other for mutual promotional benefit.
Question 1
This document discusses how the media product uses and develops conventions of real media products. It analyzes how the music video, poster, and digipak apply Goodwin's theory of demonstrating genre characteristics through similar dark tones and imagery. The music video uses techniques like varying shot types, continuity editing, and syncing with the music. The poster grabs attention through its animated style while including social media logos and the record label logo. The digipak follows standard size and layout conventions but challenges norms by excluding band pictures. Overall, the media product strives for consistency across formats in developing a dark, mysterious style.
Evauation
The document discusses and evaluates a student's media coursework project which included a music video, poster, and album cover. The student analyzes how their project relates to conventions of the indie music genre, including focusing on deeper themes rather than sexual imagery. They also discuss how their ancillary materials like the poster complement the overall theme of the video and album, and how feedback taught them that videos telling stories are more engaging than abstract dance videos.
Question 4
The document summarizes how various technologies were used at different stages of producing media products. Blogger was used to organize research and keep information accessible. Prezi allowed research information to be presented in an engaging format. YouTube provided a platform to research conventions and target audiences. PowerPoint and Word were used in the planning stage to storyboard, create schedules, and templates. Canon DSLR cameras captured footage and iPhone took supplementary shots. Photoshop edited still images and created marketing materials. Final Cut Pro and iMovie edited video clips.
How effective is the combination of your main
The document discusses how the author effectively combined their main music video product with ancillary texts like a digipak and magazine advert. It was important to employ continuity throughout the products to make them look professionally branded and give a unique niche appearance. Key themes from the video like freedom and self-expression were represented in the ancillary products through imagery like facial expressions and LGBT symbols. Consistent font, color schemes, and motifs linked the products together and clearly conveyed the overarching brand identity.
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Q2: How effective is the combination of your main product and ancillary tasks?
Q2: How effective is the combination of your main product and ancillary tasks?
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
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Evaluation question 4
I used iMovie on an Apple iMac to edit together the images and video for my music video. I imported the images and video into iPhoto and then iMovie where I spent hours arranging them in the proper order and adding effects like adjusting the timing of flashes between 0.04 to a few seconds. I also used Photoshop CS3 to manipulate some images to create the effect of seasons changing by adjusting the colors of images of a tree over time. I documented my process using a blogging site.
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Evaluation question 2
The combination of the student's main music video product and two ancillary tasks, a magazine advertisement and album digipack cover, effectively accomplish brand identity. All three pieces relate to one particular album by linking different media types and using consistent dark colors, typography, titles, and images taken in London to capture the atmosphere of travel. The ancillary tasks were created in Photoshop to fit standard media dimensions and promote the main music video product.
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Similar to Evaluation question 1
Question 1 evaluation
The document discusses how the media product uses and challenges conventions of real media. It uses Goodwin's principles to evaluate if it reflects a real media product. Key elements included are:
1) Using a concept-based genre (sweets) to constantly alert the audience and create meaning.
2) Including narrative to enhance originality while still relating to the dance/alternative genre.
3) Matching visuals to music beats rather than lyrics since lyrics were obscured.
4) Using a consistent sweet container image motif to create identity and transferable elements across media products.
Question 1 evaluation
The document discusses how the media product uses and challenges conventions of real media. It uses Goodwin's principles to evaluate if it reflects a real media product. Key elements included are:
1) Using a concept-based genre (sweets) to constantly alert the audience and create meaning.
2) Including narrative to enhance originality while still relating to the dance/alternative genre.
3) Matching visuals to music beats rather than lyrics since lyrics were obscured.
4) Using a consistent sweet container image motif to create identity and transferable elements across media products.
Evaluation
The document discusses the evaluation of the student's media products for a music project. It analyzes how the album cover, poster, and music video challenge or follow conventions of real media. The music video aims to challenge conventions by illustrating the relationship between lyrics and visuals, and music and visuals. The genre and style draws from the band Fall Out Boy. Overall, the products conform to some points of music video theory but challenge others due to being an animation. Feedback informed changes to improve the products and connection between them. A variety of software like Fireworks, Pinnacle, and online tools were used at different stages.
Question 1 evaluation
The document discusses how the student's media products compare to conventions of real music videos, websites, and digipaks. It examines the theories of general music video conventions, as well as those proposed by Andrew Goodwin. The student analyzes their music video, finding it follows conventions regarding lyrics, tempo, genre, camerawork, and exhibitionism. Their digipak and website also adhere to common conventions regarding layout, colors, and navigation while incorporating some unique elements. Overall, the student believes their products successfully use and develop conventions to create a cohesive brand identity.
Question 1 evaluation
The document discusses various theories and conventions of real music videos, websites, and digipaks that the student considered when creating their own media products. It examines how the student's music video follows conventions related to lyrics, genre, camerawork, editing, and exhibitionism. It also analyzes how the student's digipak and website compare to common conventions in terms of layout, colors, images, and navigation while striving to be unique. Overall, the student believes their products obey many conventions to appear professional while also challenging conventions to distinguish their "brand."
Presentation1
The document provides an evaluation of a student's media project creating a music video for the song "I like you so much better when you're naked" by Ida Maria. The student:
1) Developed conventions of music videos by focusing on mise-en-scene to portray the artist's style and applying Goodwin's theory of including voyeurism and visuals that illustrate lyrics.
2) Researched the artist and theory online and used new technologies like video cameras, editing software, and a blog to plan, film, and construct the video.
3) Designed ancillary products like a CD cover and magazine ad to match the artist's fun image and genre based on research into her existing works.
Evaluation a2 evaluation
- The document discusses a music video created by the author for an indie pop song. It aims to both follow conventions of the genre as well as challenge some conventions.
- Feedback from peers was generally positive and suggested ways to improve editing and camera work to make the video more professional.
- A variety of media technologies were used at different stages of planning, creating, and evaluating the project, including YouTube, Fireworks, Dafont, Mac computers, Blogger, and Pinnacle video editing software.
Improved A2 Media Evaluation
- The document discusses a music video created by the author for an indie pop song. It aims to both follow conventions of the genre as well as challenge some conventions.
- Feedback from peers was generally positive and suggested ways to improve editing and camera work to make the video more professional.
- A variety of media technologies were used at different stages of planning, creating, and evaluating the project, including YouTube, Fireworks, Dafont, Mac computers, Blogger, and Pinnacle video editing software.
Evaluation:Question 1
This document discusses the conventions and theories that the media producer followed and challenged in their music video and ancillary products.
For the music video, they summarize Andrew Goodwin's music video genre analysis which suggests videos contain a relationship between lyrics/visuals, music/visuals, a narrative, and point-of-view shots. The producer explains how their video follows these conventions. They also discuss conventions of indie music videos they drew from, such as single locations, casual clothing, and a variety of shots. However, they challenged conventions by not including all stages of a typical narrative structure and only featuring two main characters instead of more.
For their digipak, the producer researched conventions like band name/
Music Video Evaluation (Draft)
The document discusses how Heather Casey used new media technologies in the construction, research, planning, and evaluation of her media product. She used Adobe Premiere Pro and Photoshop for editing and designing her music video and ancillary texts. YouTube, Google, and Wikipedia were used for research. An animatic was created in Premiere Pro during planning. Online questionnaires through Google Docs and sharing on social media allowed for audience feedback evaluation.
Written evaluation
The document discusses Farzana Begum's short film project for her A2 media course, including how she used forms and conventions of real media to both challenge and develop genres. She drew inspiration from music videos like Raxstar's "Jaaneman" in incorporating flashbacks and filming in her home. Through audience feedback, she learned that her narrative was clear but could have benefited from more varied camera angles and additional scenes of the main character's boyfriend.
Question 1 evaluation
The document discusses how the student's media products compare to conventions of real music videos and promotional materials. It examines the student's music video, analyzing how it follows general music video theory and conventions regarding lyrics, genre, camerawork, editing, and exhibitionism. It also evaluates the student's digipak and website, finding they generally conform to common conventions regarding layout, imagery, and navigation, while incorporating some unique elements. Overall, the student believes their projects successfully emulate real media products while maintaining a consistent brand identity across formats.
In what ways does your media product use
The document discusses how the media product challenges and uses conventions of real media. It created a music video for an indie song that challenged conventions by using a different, comedic narrative and character. It also used some conventions like including performance shots. The video challenged conventions around close-ups and representation of band members. The digipak design challenged conventions around identity and direct address while using conventions like layout, font and information inclusion. The poster challenged conventions like direct address while including modern conventions such as QR codes and reviews. Barthes codes like mystery and action were incorporated.
Question 4
The document discusses how the author used various new media technologies in planning, constructing, and evaluating a music video project. Blogger was used to create an online diary of the planning process. Word documents and hyperlinks were embedded. YouTube videos and slideshows were also embedded. Cyberlink PowerDirector was used to add effects like pulsing beats and cropping clips. Stop frame animation was created using a DSLR camera. Lighting and image editing was done in Cyberlink PowerDirector. Serif PhotoPlus and PagePlus were used to design the CD cover, behind the CD images, and a magazine advertisement to promote the artist. Consistent branding was created across tasks.
Written Evaluation
The music video evaluates Erica Shine's song "When Will it End". It uses typical music video forms like a solo shot of the artist and narrative sequencing. However, the lighting differs from conventions. Close-ups focus on the artist throughout to follow the narrative and make her the main character. The story depicts female stereotypes of being emotional. Feedback found the editing was best but lighting could be improved, and it was more suitable for YouTube than major channels due to quality. The genre was correctly identified but could have been reinforced more.
A2 Media - Evaluation Question 1
The document discusses conventions used in creating a music video and promotional package for an indie/alternative genre song. It provides tables analyzing conventions used and not used for the music video's narrative, costumes, locations, shots, and editing. Examples from the created music video are shown to demonstrate how conventions were applied. The promotional package, including a poster, digital album artwork, and physical album digipak, is also analyzed for its use of conventions like logos, release information, and continuity across pieces. Overall, the document shows how the created media products successfully use many genre conventions while adding original elements.
Evaluation q 1
The document discusses conventions used in the student's media product and ancillary texts.
The student researched conventions of the indie/alternative genre to plan their music video that fits the genre while being original. Their video uses many conventions like narrative, dark clothing, emotion, black and white, and slow motion.
Tables show conventions used/not used in the student's video and promotional materials. Screenshots provide examples of how conventions like location, costume, shot types and editing effects were applied.
The digipak and poster also apply conventions like consistent artwork, release information, and barcodes to make the promotional package realistic and cohesive within the genre.
Evaluation A2
Waleed Butt created a music video for his song "GO AWN" and various ancillary materials including a magazine ad and digipak. He used a variety of media technologies in the construction, research, planning and evaluation of his project. In the construction stage, he used a DSLR camera, smartphone camera, and Adobe Premiere Elements for editing. Photoshop was used for the ancillary materials. Research was conducted mainly online using Google, YouTube, Wikipedia and his blog. Planning involved creating hand-drawn plans, storyboards in Word, photographing locations on a DSLR, and test footage in Windows Movie Maker. Audience feedback was gathered on social media.
Media evaluation question 1
This document discusses the student's original music video project and how it utilized conventions of real music videos. The student analyzed King Krule's music videos for inspiration on shot types and emotions. Their video used a mix of performance and narrative styles with close-ups to convey feelings of anxiety and loss of self-worth. They also created a magazine ad and digipack for the project, applying conventions like layout, photography style, and continuity across products to develop recognizable pieces. The student believes their work successfully adapted real-life media forms and conventions.
Written Evaluation
1) The writer learned from audience feedback about their music video and ancillary tasks. Positive feedback noted the consistent colors and themes across tasks. Negative feedback addressed issues like lip syncing and random capitalization that were improved.
2) New media technologies like Apple Mac and editing software Final Cut Pro were used to construct the music video. Research was done on transitions but a limited number were used to maintain flow.
3) Elements from the music video like colors and vintage style were incorporated into ancillary texts like DVD covers for consistency across products. Linking elements helped show the relationship between tasks.
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University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
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Evaluation question 1
- 1. Evaluation Question 1 In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. For parts of my music video I have followed the characteristics of Goodwin’s principals in my music video. I have included main points such as matching lyrics to visuals which is part of his theory which he believes can be seen in all types of music video no matter what the genres. Throughout my video I have included a standard typography on my ancillary tasks and also tried to include the same shades and house colours as this is easy for the viewer to relate all these products with each other. I have not included other intertextualityof other forms of media in my video as once again I thought this would not be relevant to the smooth flow of my video at present. So for this category I have decided to challenge Goodwin’s principal as I didn’t believe it would be of anything of true benefit to my storyline and narrative concept of travel.
- 3. For the use of genre characteristics I have challenged his principal by using a slightly different approach to my music video. By the use of stop frame animation I thought that this would be able to represent the story of travel a lot more effective than anything else. I used the form of a narrative style of video, with the little car in my frames appearing to travel through a house discovering different things while the lyrics match to these images. With my genre of music being Alternative/Acoustic I wanted to create a smooth flowing video that would match the soft style of the music so to do this I added in as much frames as possible at a fast speed which would make the car look like it is moving slightly smoother. The relationship I tried to build between the music and visuals I think was quite successful because I analysed my lyrics and found and thought of ways that I could link in the frames of the visuals to what these words mean. This relates to the principals that Goodwin created as he said in all music videos there are lyrics that match to the visuals; so in this category I have followed his theory once again.
- 4. Using the form of stop motion, I didn’t have a main character in the human form. So for the category of his theory which states there are close ups of the artist in all videos which are the dominating shots of music videos. I challenged this by not adding in a lot of close ups to my video of my car as I didn’t feel this would be necessary and it would break up the flow of shots I had already in my video. I have however included a star mage motif to my video and ancillary tasks of a CD cover and magazine advert of the album. By creating this I included in the imagery parts of the little toy car that was used in my video; this helped promote the link of travel that I have been including in all parts of my media. So for parts of it I have followed Goodwin’s principal again.
- 5. As Goodwin said in his theory there should be a constant notion of looking throughout the video, I decided to challenge this once again as I didn’t have anything that would relate to my video with the character being a toy car. I didn’t want to just add in some random shots of my eyes or looking either as my style being narrative it was following a story quite smoothly.