1. How effective is the combination of
your main product and ancillary
texts?
2. Camera work
In our music video we used a variety of shots.
For example, in the opening we used a mid shot of Sam in
bed. However we then zoomed a number of times until it
became a close shot of him singing and his eyes opening.
We also used panning outside the house in order to set the
scene.
During instrumental shots we used close ups and mid shots
to show the guitars being played. These shots also showed
that the main character was in the instrumental part of
the video. This is typically used throughout the pop
genre.
4. Digi-pack designs
This design is effective alongside my main product because the imagery
was taken so that it would represent the storyline portrayed in the
music video.
The imagery used on the cd front cover represents the storyline and
emotions of each character. The front cover is effective when
combined with the main production as it clearly represents the
storyline. Also the characters are on the front cover which shows a
link between the video and digi-pack.
The back cover is effective because it represents that the boy is still
young and immature. This links to the main product as the story is
about him trying to show that he is grown up.
The cd insert is effective as it gives the audience a chance to see the
lyrics. This is often used in real media products. E.g. Biffy Clyro-
Opposites CD.
5. Special effects, editing and cutting
In the music video we used cutting and editing
throughout in order to make the video move to the
beat of the music. An example would be the
montage during the guitar solo.
Lighting effects were used in the long shots of Sam
sat in the courtyard. This was in order to brighten
up the shot so that the weathering looked similar to
other previous shots.
6. Magazine ad
The magazine advert promotes the main product because the main
character is centred on the advert.
The music industry uses advertising in order to try to sell their product
to thee consumer. They achieve this by tailoring their advertisements
to the satisfaction of their target audience.
Our magazine advert is aimed at fountains of Wayne fans. Across the
top, it has the fountains of Wayne text which is easily recognisable on all
of their albums. This will catch the eye of the consumer
and draw in their interest.
Our advert effectively combines with the main production
as it is easily recognisable and portrays the video to be
upbeat and enjoyable. This is shown by the picture of the
main character in a performance shot.
7. Magazine ad
The magazine advert promotes the main product because the main
character is centred on the advert.
The music industry uses advertising in order to try to sell their product
to thee consumer. They achieve this by tailoring their advertisements
to the satisfaction of their target audience.
Our magazine advert is aimed at fountains of Wayne fans. Across the
top, it has the fountains of Wayne text which is easily recognisable on all
of their albums. This will catch the eye of the consumer
and draw in their interest.
Our advert effectively combines with the main production
as it is easily recognisable and portrays the video to be
upbeat and enjoyable. This is shown by the picture of the
main character in a performance shot.
