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What kind of media institution
might distribute your product
and why?
• What is a film distributor & what do they do?
• Which distributor would we choose to distribute our
product?
• Why might they choose to distribute our film?
• What sort of services would they offer us?
A film distributor is a company or individual
responsible for the marketing and distributing a
film.
What do they do?
The distributor may set the release date of a film and the
method by which a film is to be exhibited or made available
for viewing
Big 6:
• GE
• News-Corp
• Disney
• Viacom
• Time Warner
• CBS
Indie
• Lionsgate
• Balcony Films
• Breaking Glass Pictures
Differences-
• Different budget size, Big 6= larger budget
• Different target audiences, Big 6 = Mass market, Indie = Niche
• The big 6 must make a large profit because of the amount of money
put into the film. Whereas the indie films focus on breaking even and
the content they put into their films.
• The big 6 have other cross media convergence , e.g. Disney have
Disney channel.
• WARNER BROS. ENTERTAINMENT INC.
• WARNER BROS. ENTERTAINMENT INC. is a fully integrated, broad-based
entertainment company and a global leader in the creation, production,
distribution, licensing and marketing of all forms of entertainment and their
related businesses.
• Part of the Big 6: Time Warner
• Conglomerate, which can market our film all over the world.
• Previous big hits:
• Hangover Part III
• Inception
• Harry Potter
• Our film fits the criteria of an indie film as our target
audience is niche. However Warner Bros have a
reputation for targeting the core audiences such as males
16-24 and families.
• They have distributed some very similar films to ours for
example- The Jacket and Mad Max 2 which are also
indie films like ours.
• They will be able to offer us an international release
pattern – In the summer, to maximise the profits and the
attendance of the opening weekend.
• They will also be able to advertise and market our film to
a high standard. For example TV and radio adverts. They
have a large reach all around the world so this will be a
big benefit.
Evaluation question 3

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Evaluation question 3

  • 1. What kind of media institution might distribute your product and why?
  • 2. • What is a film distributor & what do they do? • Which distributor would we choose to distribute our product? • Why might they choose to distribute our film? • What sort of services would they offer us?
  • 3. A film distributor is a company or individual responsible for the marketing and distributing a film. What do they do? The distributor may set the release date of a film and the method by which a film is to be exhibited or made available for viewing
  • 4. Big 6: • GE • News-Corp • Disney • Viacom • Time Warner • CBS Indie • Lionsgate • Balcony Films • Breaking Glass Pictures
  • 5. Differences- • Different budget size, Big 6= larger budget • Different target audiences, Big 6 = Mass market, Indie = Niche • The big 6 must make a large profit because of the amount of money put into the film. Whereas the indie films focus on breaking even and the content they put into their films. • The big 6 have other cross media convergence , e.g. Disney have Disney channel.
  • 6. • WARNER BROS. ENTERTAINMENT INC.
  • 7. • WARNER BROS. ENTERTAINMENT INC. is a fully integrated, broad-based entertainment company and a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. • Part of the Big 6: Time Warner • Conglomerate, which can market our film all over the world. • Previous big hits: • Hangover Part III • Inception • Harry Potter
  • 8. • Our film fits the criteria of an indie film as our target audience is niche. However Warner Bros have a reputation for targeting the core audiences such as males 16-24 and families. • They have distributed some very similar films to ours for example- The Jacket and Mad Max 2 which are also indie films like ours.
  • 9. • They will be able to offer us an international release pattern – In the summer, to maximise the profits and the attendance of the opening weekend. • They will also be able to advertise and market our film to a high standard. For example TV and radio adverts. They have a large reach all around the world so this will be a big benefit.