The document discusses feedback received during the production of a music video. [1] Initial audience feedback in pre-production suggested including some narrative or storyline and a masked character. [2] Based on further research, the target audience was found to be interested in a mysterious progressive metal video that went against pop music conventions. [3] Post-production questionnaires indicated the audience was engaged by the video, which featured the masked character and broke conventions as intended.

1. Evaluation Question 3
What have you learned from your
audience feedback?

2. -From Pre-Production to Post-Production-
• The road in between the two defining moments of the process is
made easier by the feedback of one’s audience. My partner and I
took into account people’s opinions on how we should shape the
characters. For instance: most people said in the pre-production
questionnaire that we should have some sort of narrative to guide
the viewers through the short journey. However, some people said
that they didn’t want any particular storyline. To resolve this issue,
my partner and I decided to create a broken storyline, whereas
there is no clear structure or understanding. Though this confused
the audience, they seemed to enjoy the challenge it presented. We
also asked them if the inclusion of a masked character would add
mystery to the video. Of course, a resounding ‘yes’.

3. -Initial research-
• At first, we believed that our audience would be comprised mostly of
16-25 year old males, falling somewhere in the working/middle class
boundary. However, upon further inspection and questioning we
realised the females were actually interested in the idea of a
mysterious progressive-metal (or rock, in this case) video. We also
came to the realisation that we would, in fact, not fall into Young and
Rubicam’s theory of ‘mainstream’. We were thankful for this as we
were in fact trying to keep ourselves away from the normal
conventions of today’s pop videos, a move which a lot of our
audience seemed to enjoy.

4. -How did we appeal to our target audience?-
• To go against normal conventions of music
videos and appeal to our audience proved to be
a very fragile task. We had to ensure that we
could add elements to keep the audience fixated
on our work. We were successful in the end, or
so the post-production questionnaires claim.

5. -Post-Production-
• This was to be our finest, or worst, hour. We showed
them the video, attempting to appeal to all the
preferences they presented in the pre-production stage.
It seemed that the masked character was the main
interest of the video, as was our aim. The result was a
fairly brilliant average of 7.5 (based on a viewer count of
22) from the audience.

6. -Final Research-
• Upon finishing my Digipack and website, I
sent it to as many of my friends as
possible, asking them whether or not they
felt it suited the video. From a study of 10,
8 believed that the cover worked well with
the video. From that same study, 7 people
said that the website keyed in with the
video.

7. -Final Research-
• Upon finishing my Digipack and website, I
sent it to as many of my friends as
possible, asking them whether or not they
felt it suited the video. From a study of 10,
8 believed that the cover worked well with
the video. From that same study, 7 people
said that the website keyed in with the
video.