The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it notes that the artist's face, style of clothing, and bright color scheme remain consistent. It also uses the same shot of the artist's face from the video in the advertisement. Additionally, landmarks from the video and common themes like hot air balloons are replicated in the digipack. The same font is used across all pieces to reinforce the developing brand. A QR code on the digipack links to the artist's Instagram page for followers.