Evaluation question 2 media
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The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using the same still from the video in the advertisement, and [3] using the same font throughout. Additionally, it includes interactive elements like QR codes to link to the artist's social media. This creates a recognizable brand and easily connects the different promotional texts.
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Eval 2
The document discusses the design choices made for promotional materials for the band Jungle Doctors and their album "Open Up". It describes using the same fonts, colors, and an image from the album's digipak cover on a magazine advertisement to clearly link the two products. Audience feedback was considered when choosing the font for the album title. Social media logos were included to direct people to the band's online pages. Quotes and web links were also used consistently across formats to promote the band further.
Evaluation question 1
The music video was created in the indie pop genre and uses conventions from that genre such as narrative and band performance. It tells a narrative story of the lead singer and his girlfriend and includes performance scenes of the band as well as humorou outtakes. The band's style and clothing were chosen to match the genre stereotype of skinny jeans and dark clothing. Narrative and performance were used to help audiences connect to the song's meaning and lyrics. The video aims to follow conventions of real music videos in its genre.
Evaluation question 1
Our music video was intended to use conventions of the indie pop genre, such as narrative and performance, which we found in our research of other bands' music videos. We included a narrative between the lead singer and his girlfriend as well as performance scenes of the band. We also styled the band members according to genre conventions of dark clothing. Narrative and outtakes were included to engage the audience and relate to the song's meaning.
Question 2
1) The document discusses an animated music video project that portrayed a "star persona" consistently across three related products: the music video, magazine advertisement, and album digipack.
2) Through an animated character, the project portrayed the "star" persona in all three products to maintain continuity in theme and style.
3) The project's promotional package, using the same pop art image across the products, was deemed effective at creating a cohesive promotional set.
Print production treatment
The document discusses production plans for an upcoming album by artist SG Lewis. It will use a cheaper four-pane digipak for the album cover, which allows for more artistic shots than a six-pane version. A magazine advertisement will feature minimalist visuals and details about the new album, taking style inspiration from I-D magazine which uses large bold writing to capture attention. The ad will potentially use one-two pages, with one featuring images and notions of SG Lewis and the second with album details.
Task 1
We used performance elements, close ups, and a grungy indie aesthetic to showcase our artist's talent and promote their star image in our music video. We incorporated both a narrative element and performance cuts to enhance the overall product. During the chorus, we used handheld camera work to match the rhythm of the song and add tension. A single light bulb was used prominently and related to the indie style. Symbolism of light bulbs and trees in the video, website, and digipak helped establish the band's rebellious image and create familiarity. Rhythmic editing in Adobe Premiere matched cuts to the beats of the music to keep the pace lively.
How effective is the combination of the main
The document discusses branding and how different artists brand themselves. It analyzes how the bands N Dubz, H.I.M., and others use consistent symbols, fonts, and imagery in their music videos, album covers, and websites to create recognizable brands. It also describes an attempt to brand a dance/R&B project that was not as effective as hoped by repeating a font and sky background, and some feedback suggested developing a stronger brand through a unique symbol.
Music video concept
The music video will amplify and illustrate the song's metaphor of fire representing the destruction of a relationship by featuring troubled people running away from their problems as fire takes over. It will challenge the song's focus on a broken relationship by not directly depicting one. The video aims to be iconic and creative through many unique shots of fire from different angles, including an extreme close-up of an eye with fire, and time-lapse shots at different times of day.
Recommended
Eval 2
The document discusses the design choices made for promotional materials for the band Jungle Doctors and their album "Open Up". It describes using the same fonts, colors, and an image from the album's digipak cover on a magazine advertisement to clearly link the two products. Audience feedback was considered when choosing the font for the album title. Social media logos were included to direct people to the band's online pages. Quotes and web links were also used consistently across formats to promote the band further.
Evaluation question 1
The music video was created in the indie pop genre and uses conventions from that genre such as narrative and band performance. It tells a narrative story of the lead singer and his girlfriend and includes performance scenes of the band as well as humorou outtakes. The band's style and clothing were chosen to match the genre stereotype of skinny jeans and dark clothing. Narrative and performance were used to help audiences connect to the song's meaning and lyrics. The video aims to follow conventions of real music videos in its genre.
Evaluation question 1
Our music video was intended to use conventions of the indie pop genre, such as narrative and performance, which we found in our research of other bands' music videos. We included a narrative between the lead singer and his girlfriend as well as performance scenes of the band. We also styled the band members according to genre conventions of dark clothing. Narrative and outtakes were included to engage the audience and relate to the song's meaning.
Question 2
1) The document discusses an animated music video project that portrayed a "star persona" consistently across three related products: the music video, magazine advertisement, and album digipack.
2) Through an animated character, the project portrayed the "star" persona in all three products to maintain continuity in theme and style.
3) The project's promotional package, using the same pop art image across the products, was deemed effective at creating a cohesive promotional set.
Print production treatment
The document discusses production plans for an upcoming album by artist SG Lewis. It will use a cheaper four-pane digipak for the album cover, which allows for more artistic shots than a six-pane version. A magazine advertisement will feature minimalist visuals and details about the new album, taking style inspiration from I-D magazine which uses large bold writing to capture attention. The ad will potentially use one-two pages, with one featuring images and notions of SG Lewis and the second with album details.
Task 1
We used performance elements, close ups, and a grungy indie aesthetic to showcase our artist's talent and promote their star image in our music video. We incorporated both a narrative element and performance cuts to enhance the overall product. During the chorus, we used handheld camera work to match the rhythm of the song and add tension. A single light bulb was used prominently and related to the indie style. Symbolism of light bulbs and trees in the video, website, and digipak helped establish the band's rebellious image and create familiarity. Rhythmic editing in Adobe Premiere matched cuts to the beats of the music to keep the pace lively.
How effective is the combination of the main
The document discusses branding and how different artists brand themselves. It analyzes how the bands N Dubz, H.I.M., and others use consistent symbols, fonts, and imagery in their music videos, album covers, and websites to create recognizable brands. It also describes an attempt to brand a dance/R&B project that was not as effective as hoped by repeating a font and sky background, and some feedback suggested developing a stronger brand through a unique symbol.
Music video concept
The music video will amplify and illustrate the song's metaphor of fire representing the destruction of a relationship by featuring troubled people running away from their problems as fire takes over. It will challenge the song's focus on a broken relationship by not directly depicting one. The video aims to be iconic and creative through many unique shots of fire from different angles, including an extreme close-up of an eye with fire, and time-lapse shots at different times of day.
Media Evaluation Q1
The document discusses the filmmaking group's process in developing the title sequence for their media product. They began by researching title sequences from films like "Catch Me If You Can" and "Casino Royale" to understand conventions. They decided on a dramedy genre which requires both comedy and drama. Their title sequence includes some typical elements like production company names but breaks conventions by listing the director earlier and film name later to build anticipation. Their target audience is young adults aged 13-19 but they had to reconsider definitions from online sources. The sequence follows some conventions but also ignores norms around ordering and number of titles.
Evaluation Task 1
The document discusses various forms and conventions used in media products like music videos. It analyzes the student's music video and compares elements to other well-known music videos. Key elements discussed include camera techniques like tracking shots and handheld shots, editing techniques like jump cuts, sets, lighting, costumes, and branding elements like the logo, website, and album packaging design. Many conventions from indie/rock genre music videos influenced the student's media project.
Evaluation
The music video follows conventions of the rock/post-hardcore genre. It focuses on the band's performance to make them the central focus, as is typical in rock videos. It also tells a narrative story through the singer to engage the viewer. Key characters like the singer and another band member dressing similarly to show their connection and portray the story being told through the song. Costuming is used to symbolize the themes of normality, humanity, and zombification within the narrative context of the video.
Evaluation question 1
The document discusses how the student's music video project both conformed to and challenged conventions of music videos in the alternative rock genre. It conformed by including elements like performance shots of the band and using typical camera angles, as well as incorporating a subtle narrative about a boy trying to impress a girl. However, it also challenged conventions by including conceptual shots of London throughout to link scenes, which is more common in pop music videos. The project demonstrated an understanding of conventions by researching other examples in the genre.
Evaluation 1 (1)
The document discusses various conventions and forms used in different types of media. It provides examples of conventions for music videos, websites, albums, and artists. For music videos, it discusses conventions like fast editing pace, close-ups during lip syncing, and using effects like slow motion. Website conventions mentioned include minimal designs with the artist's name prominently displayed and sections for tour dates. Album covers commonly feature a large individual image of the artist in black and white with colored text. Artists are often portrayed as rebellious or unique to stand out.
Evaluation question 1
This document discusses how a music promotional package challenges conventions of existing music videos. It uses lip syncing and precise editing to sync the visuals with lyrics. It tells a narrative through flashbacks, showing a boy reminiscing about last Christmas with his ex-girlfriend. Special effects are added to match lyrics, like stars for "stars up above" and falling snow to set a Christmas mood. The artist remains the central focus as in typical music videos.
Evaluation part 1
The document summarizes how the media product uses, develops, and challenges conventions of real media.
For using conventions, the music video includes lip syncing and symbolic costumes/props to convey narrative. The CD/DVD cover features clear photography and band information. The poster includes the band name/logo and eye-catching photo.
Conventions were developed by creating an in-depth storyline for the music video to build empathy. The CD/DVD features the protagonist to associate the album with the character. The poster conveys the album as the protagonist's tale.
Conventions were challenged by creating a realistic music video narrative to spread awareness of the song's message while avoiding glamorizing sensitive content
EVALUATION TASK 1
The document discusses how the media product uses and develops conventions of the indie rock genre. It analyzes several elements of the music video, digipak, and website and compares them to real indie rock examples. Some conventions that were followed include using midshots of the singer in the music video, plain white backgrounds on the album art, and relaxed clothing on the website gallery. Some conventions that were challenged include using a single color theme, editing faces together on the album art, and adding a moving GIF to the website homepage. Overall, it both accepts some genre norms but also puts its own spin to develop and challenge expectations.
Presentation - initial idea
Katie-May Anderson and Lucina Brown have chosen to create a music video for their final project. They will create a video for the song "We Are the Kids" by Walk the Moon, an indie/alternative song. The video will tell the story of an elderly woman reminiscing about her rebellious teenage years and close friendship through a series of flashbacks. Scenes of the two teenage girls will portray a lifestyle of youthful exploration through settings like parks and woods. Editing techniques like changes in coloration and fast cuts between shots will help distinguish the flashback scenes from the present day. A variety of shots including establishing shots, close-ups, and tracking shots will be used to set the scene and characterize
Evaluation task 1 a2 morning mock
This document summarizes how a music video was created to conform to genre conventions while also trying to challenge some conventions. It discusses many design and filming choices that were inspired by other popular bands to appeal to their target audience. Shots of the attractive lead singer, lighting effects, industrial settings, and performance elements were used to conform to expectations, while also featuring a female bass player to challenge gender norms sometimes found in bands.
Evaluation task 1 a2 pw rpt 2
This document provides an analysis of design and content choices made for a music video, album packaging, and band website. It summarizes how each element conforms to conventions within the genre while also attempting some challenges or innovations. Specific examples are referenced from other popular bands to justify the design decisions. The overall goal was to effectively market the band and appeal to the target audience for the indie/alternative rock genre.
Tas 1 ( redrafted)
The document discusses how media products use, develop, and challenge conventions and forms. It provides several examples of conventions used in music videos, including close-up shots to emphasize artists, expressive editing to match the pace and emotion of music, and layering shots to create distortion. Lighting is discussed as being used to portray the artist in a certain way. Symbolic color conventions are described as representing mood. The author's own music video and packaging are said to follow conventions of the synth pop genre through their visuals, designs, and references to other artists' successful examples.
Evaluation question 1
This document discusses how the media product mirrors conventions of indie/alternative music genres through the album cover style. It also examines how the visuals in the product illustrate the lyrics, like real music videos, but also challenges conventions through the use of stop motion animation. Close-ups and the lead singer's style are used to connect with the audience, and there are references to theories about the relationship between audience and performer.
EVALUATION TASK 1
The document discusses how the media product uses and develops conventions of the indie rock genre. It analyzes several elements of the music video, digipak, and website and compares them to real indie rock products. Some conventions that were followed include using midshots of the singer in the video, plain white backgrounds on the album art, and relaxed clothing in photos. Some conventions that were challenged include using a single color theme, editing faces together on the album art, and adding a moving graphic to the website homepage. Overall, it both accepts some genre norms but also puts its own spin to develop and challenge expectations.
Pitch
Sub Focus is an electronic artist who blends elements of genres like house, drum & bass, and electro in his music. The document proposes a music video, digipack, and magazine ad to promote Sub Focus' song "Endorphins". The music video would tell a surreal story about a man chased by masked people in a wood, representing outsiders and society. Research found the target audience is mostly 16-24 year old fans of indie, house, and electro who watch videos online. The proposed locations for filming are Knavesmire Wood in York. Reasons for choosing Sub Focus include appealing to the target age and successfully combining elements from different genres and formats in a cohesive promotional package.
Analysis of magazine poster and digipak - Fateh Khaled
This document analyzes the posters and digipaks of albums from three musical artists: Bastille, Taylor Swift, and Imagine Dragons. It discusses design elements like consistent fonts, album names, band logos, and images of the artists that create branding and star identities across platforms. Specific albums mentioned include Bastille's "Bad Blood," Taylor Swift's "1989," and Imagine Dragon's debut album "Night Visions."
Evaluation Question 1
This document summarizes how the media product, a music video, uses and develops conventions of real music videos. It provides 10 screenshots from the video with explanations of how they demonstrate techniques inspired by other music videos. These include using visuals to sync with lyrics, portraying the artist in an indie style, using nature themes, intertextual references to water, varied camera shots, lighting techniques like lens flares, mise-en-scene with natural elements, and props or themes inspired by other videos like sparklers and a theme of forbidden love.
Swag
The document discusses three types of music videos: narrative videos which tell a story related to the song through planned camera angles and editing; performative videos which focus on capturing a live performance of the song; and abstract videos which create a separate and surreal story using elements of narrative and performance but straying from a literal interpretation of the track. Examples are given for each type of video.
Proposal
System of a Down's song "Peephole" inspires the creator's performative music video idea. They will perform the song alone rather than with the full band for an abstract element. Costumes will relate to the song's emotions, using lighter colors for happier parts and darker colors for sadder parts. Locations being considered are a green screen in the creator's bedroom and an outdoor field. The genre is heavy rock, but inspiration will come from both within and outside the genre to avoid a typical music video. The intended audience is teenagers and adults aged 13 to 19 and 30+. One idea is using a pet lizard behind a green screen and altering the bedroom to look darker for calmer scenes.
Thetargetaudienceprofileforthecrimethriller 131210041338-phpapp01
Tom is a 24-year-old university student studying to become a landscape architect. He enjoys dubstep music and crime documentaries. His favorite store is Top Man and he likes going out with friends in comfortable clothes. Josie recently turned 18 and studies photography in college. She likes pop rock music, River Island clothing, and reality drama films. Josie prefers being single so she can socialize with friends and cares about her appearance and how others perceive her.
What Worked in 2013
The document discusses best practices for instructional designers, including strategies for working with new clients such as using face time, presenting early deliverables virtually, and mentoring subject matter experts. It also recommends starting by understanding what learners need to do, providing education for new SMEs, and avoiding redundant audio narration.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using the same still from the video in the advertisement, and [3] using the same font throughout. Additionally, it includes interactive elements like QR codes to link to the artist's social media. This creates a recognizable brand and easily connects the different promotional elements.
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Media Evaluation Q1
The document discusses the filmmaking group's process in developing the title sequence for their media product. They began by researching title sequences from films like "Catch Me If You Can" and "Casino Royale" to understand conventions. They decided on a dramedy genre which requires both comedy and drama. Their title sequence includes some typical elements like production company names but breaks conventions by listing the director earlier and film name later to build anticipation. Their target audience is young adults aged 13-19 but they had to reconsider definitions from online sources. The sequence follows some conventions but also ignores norms around ordering and number of titles.
Evaluation Task 1
The document discusses various forms and conventions used in media products like music videos. It analyzes the student's music video and compares elements to other well-known music videos. Key elements discussed include camera techniques like tracking shots and handheld shots, editing techniques like jump cuts, sets, lighting, costumes, and branding elements like the logo, website, and album packaging design. Many conventions from indie/rock genre music videos influenced the student's media project.
Evaluation
The music video follows conventions of the rock/post-hardcore genre. It focuses on the band's performance to make them the central focus, as is typical in rock videos. It also tells a narrative story through the singer to engage the viewer. Key characters like the singer and another band member dressing similarly to show their connection and portray the story being told through the song. Costuming is used to symbolize the themes of normality, humanity, and zombification within the narrative context of the video.
Evaluation question 1
The document discusses how the student's music video project both conformed to and challenged conventions of music videos in the alternative rock genre. It conformed by including elements like performance shots of the band and using typical camera angles, as well as incorporating a subtle narrative about a boy trying to impress a girl. However, it also challenged conventions by including conceptual shots of London throughout to link scenes, which is more common in pop music videos. The project demonstrated an understanding of conventions by researching other examples in the genre.
Evaluation 1 (1)
The document discusses various conventions and forms used in different types of media. It provides examples of conventions for music videos, websites, albums, and artists. For music videos, it discusses conventions like fast editing pace, close-ups during lip syncing, and using effects like slow motion. Website conventions mentioned include minimal designs with the artist's name prominently displayed and sections for tour dates. Album covers commonly feature a large individual image of the artist in black and white with colored text. Artists are often portrayed as rebellious or unique to stand out.
Evaluation question 1
This document discusses how a music promotional package challenges conventions of existing music videos. It uses lip syncing and precise editing to sync the visuals with lyrics. It tells a narrative through flashbacks, showing a boy reminiscing about last Christmas with his ex-girlfriend. Special effects are added to match lyrics, like stars for "stars up above" and falling snow to set a Christmas mood. The artist remains the central focus as in typical music videos.
Evaluation part 1
The document summarizes how the media product uses, develops, and challenges conventions of real media.
For using conventions, the music video includes lip syncing and symbolic costumes/props to convey narrative. The CD/DVD cover features clear photography and band information. The poster includes the band name/logo and eye-catching photo.
Conventions were developed by creating an in-depth storyline for the music video to build empathy. The CD/DVD features the protagonist to associate the album with the character. The poster conveys the album as the protagonist's tale.
Conventions were challenged by creating a realistic music video narrative to spread awareness of the song's message while avoiding glamorizing sensitive content
EVALUATION TASK 1
The document discusses how the media product uses and develops conventions of the indie rock genre. It analyzes several elements of the music video, digipak, and website and compares them to real indie rock examples. Some conventions that were followed include using midshots of the singer in the music video, plain white backgrounds on the album art, and relaxed clothing on the website gallery. Some conventions that were challenged include using a single color theme, editing faces together on the album art, and adding a moving GIF to the website homepage. Overall, it both accepts some genre norms but also puts its own spin to develop and challenge expectations.
Presentation - initial idea
Katie-May Anderson and Lucina Brown have chosen to create a music video for their final project. They will create a video for the song "We Are the Kids" by Walk the Moon, an indie/alternative song. The video will tell the story of an elderly woman reminiscing about her rebellious teenage years and close friendship through a series of flashbacks. Scenes of the two teenage girls will portray a lifestyle of youthful exploration through settings like parks and woods. Editing techniques like changes in coloration and fast cuts between shots will help distinguish the flashback scenes from the present day. A variety of shots including establishing shots, close-ups, and tracking shots will be used to set the scene and characterize
Evaluation task 1 a2 morning mock
This document summarizes how a music video was created to conform to genre conventions while also trying to challenge some conventions. It discusses many design and filming choices that were inspired by other popular bands to appeal to their target audience. Shots of the attractive lead singer, lighting effects, industrial settings, and performance elements were used to conform to expectations, while also featuring a female bass player to challenge gender norms sometimes found in bands.
Evaluation task 1 a2 pw rpt 2
This document provides an analysis of design and content choices made for a music video, album packaging, and band website. It summarizes how each element conforms to conventions within the genre while also attempting some challenges or innovations. Specific examples are referenced from other popular bands to justify the design decisions. The overall goal was to effectively market the band and appeal to the target audience for the indie/alternative rock genre.
Tas 1 ( redrafted)
The document discusses how media products use, develop, and challenge conventions and forms. It provides several examples of conventions used in music videos, including close-up shots to emphasize artists, expressive editing to match the pace and emotion of music, and layering shots to create distortion. Lighting is discussed as being used to portray the artist in a certain way. Symbolic color conventions are described as representing mood. The author's own music video and packaging are said to follow conventions of the synth pop genre through their visuals, designs, and references to other artists' successful examples.
Evaluation question 1
This document discusses how the media product mirrors conventions of indie/alternative music genres through the album cover style. It also examines how the visuals in the product illustrate the lyrics, like real music videos, but also challenges conventions through the use of stop motion animation. Close-ups and the lead singer's style are used to connect with the audience, and there are references to theories about the relationship between audience and performer.
EVALUATION TASK 1
The document discusses how the media product uses and develops conventions of the indie rock genre. It analyzes several elements of the music video, digipak, and website and compares them to real indie rock products. Some conventions that were followed include using midshots of the singer in the video, plain white backgrounds on the album art, and relaxed clothing in photos. Some conventions that were challenged include using a single color theme, editing faces together on the album art, and adding a moving graphic to the website homepage. Overall, it both accepts some genre norms but also puts its own spin to develop and challenge expectations.
Pitch
Sub Focus is an electronic artist who blends elements of genres like house, drum & bass, and electro in his music. The document proposes a music video, digipack, and magazine ad to promote Sub Focus' song "Endorphins". The music video would tell a surreal story about a man chased by masked people in a wood, representing outsiders and society. Research found the target audience is mostly 16-24 year old fans of indie, house, and electro who watch videos online. The proposed locations for filming are Knavesmire Wood in York. Reasons for choosing Sub Focus include appealing to the target age and successfully combining elements from different genres and formats in a cohesive promotional package.
Analysis of magazine poster and digipak - Fateh Khaled
This document analyzes the posters and digipaks of albums from three musical artists: Bastille, Taylor Swift, and Imagine Dragons. It discusses design elements like consistent fonts, album names, band logos, and images of the artists that create branding and star identities across platforms. Specific albums mentioned include Bastille's "Bad Blood," Taylor Swift's "1989," and Imagine Dragon's debut album "Night Visions."
Evaluation Question 1
This document summarizes how the media product, a music video, uses and develops conventions of real music videos. It provides 10 screenshots from the video with explanations of how they demonstrate techniques inspired by other music videos. These include using visuals to sync with lyrics, portraying the artist in an indie style, using nature themes, intertextual references to water, varied camera shots, lighting techniques like lens flares, mise-en-scene with natural elements, and props or themes inspired by other videos like sparklers and a theme of forbidden love.
What's hot (17)
Analysis of magazine poster and digipak - Fateh Khaled
Analysis of magazine poster and digipak - Fateh Khaled
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Swag
The document discusses three types of music videos: narrative videos which tell a story related to the song through planned camera angles and editing; performative videos which focus on capturing a live performance of the song; and abstract videos which create a separate and surreal story using elements of narrative and performance but straying from a literal interpretation of the track. Examples are given for each type of video.
Proposal
System of a Down's song "Peephole" inspires the creator's performative music video idea. They will perform the song alone rather than with the full band for an abstract element. Costumes will relate to the song's emotions, using lighter colors for happier parts and darker colors for sadder parts. Locations being considered are a green screen in the creator's bedroom and an outdoor field. The genre is heavy rock, but inspiration will come from both within and outside the genre to avoid a typical music video. The intended audience is teenagers and adults aged 13 to 19 and 30+. One idea is using a pet lizard behind a green screen and altering the bedroom to look darker for calmer scenes.
Thetargetaudienceprofileforthecrimethriller 131210041338-phpapp01
Tom is a 24-year-old university student studying to become a landscape architect. He enjoys dubstep music and crime documentaries. His favorite store is Top Man and he likes going out with friends in comfortable clothes. Josie recently turned 18 and studies photography in college. She likes pop rock music, River Island clothing, and reality drama films. Josie prefers being single so she can socialize with friends and cares about her appearance and how others perceive her.
What Worked in 2013
The document discusses best practices for instructional designers, including strategies for working with new clients such as using face time, presenting early deliverables virtually, and mentoring subject matter experts. It also recommends starting by understanding what learners need to do, providing education for new SMEs, and avoiding redundant audio narration.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using the same still from the video in the advertisement, and [3] using the same font throughout. Additionally, it includes interactive elements like QR codes to link to the artist's social media. This creates a recognizable brand and easily connects the different promotional elements.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using the same still from the video in the advertisement, and [3] using the same font throughout. Additionally, it includes interactive elements like QR codes to link to the artist's social media. This creates a recognizable brand and allows audiences to easily connect the different promotional pieces.
Proposal
The document discusses plans for a music video for the instrumental song "Crewcabanger" by Chelsea Grin. The filmmaker wants to base the video around the performance of the song and include elements that portray the experience of being in a band and making music with friends. He plans to dress the band members in stereotypical metal genre clothing like band merch, skinny jeans, and beanies to look authentic. The low-budget performance video will be filmed in the filmmaker's house to resemble a small local band playing before they make it big.
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Music Video Directors
The document profiles several famous music video directors, including Jonas Akerlund from Sweden known for collaborating with Madonna, Philip Andelman from the US who has directed videos for John Mayer and Colbie Caillat, and American couple Jonathan Dayton and Valerie Faris who have received fame for videos with bands like Oasis and Red Hot Chili Peppers. David Fincher from the US is also profiled, known for dark, stylish works and videos for Madonna, The Rolling Stones, and Michael Jackson. French director Tony Truand/Tony T. Datis creates story-driven videos and has worked with Katy Perry, Skrillex, and others in the electronic music scene.
Goodwin's Theory
Andrew Goodwin's Theory discusses common conventions and elements found in different genres of music videos. Some typical conventions include models in bikinis in hip hop videos, choreography in pop videos, and stage performances in rock videos. Music videos also tend to reference the artist's style and career progression, make intertextual references to other works, visually represent lyrics, and have relationships between the music and visuals. Narratives are common in R&B videos while performances are more common in rock and pop videos. There are also frequent treatments of the female body as a sexual object across several genres.
Target audience
The target audience for both Lauryn and Danny's music videos is 15-23 year olds. Both are influenced by the music they listen to in terms of how they dress, style their hair, and the friends they associate with. They enjoy genres like metal music and music with drastic tempo changes. Lauryn prefers baggy clothing, longer hair, tattoos and piercings while Danny has been listening to metal since he was young and likes baggy clothes and skinny jeans.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using stills from the video in the ad to link the pieces, and [3] using the same font across all pieces to create a recognizable brand. It also includes interactive elements like QR codes to drive people to the artist's social media.
Presentation1
The document discusses three types of music videos: narrative videos which tell a story related to the song through planned camera angles and editing; performative videos which focus on capturing a live performance of the song; and abstract videos which create a separate and surreal story using elements of narrative and performance but straying from a literal interpretation of the track. Examples are given for each type of video.
Goodwin's Theory
Music videos typically feature certain conventions based on their genre. For example, hip hop videos often include models in bikinis while pop videos usually involve choreography. Artists also develop unique styles over their careers that distinguish them, like Rihanna's evolution from "a good girl gone bad." Narratives are common in R&B videos, depicting relationships for women and luxury for men, while rock and pop usually focus on performance. Visuals generally match the beat of the song.
Comparison of scm, scme, and winner
This document compares three channel models used for MIMO simulations: the 3GPP Spatial Channel Model (SCM), its extension (SCME), and models developed by WINNER. The SCM was originally designed for 2 GHz frequencies and 5 MHz bandwidth. SCME extended SCM to support higher frequencies and bandwidths up to 100 MHz but remained backward compatible. WINNER models are based on measurements covering 2-6 GHz and bandwidths up to 100 MHz, supporting more scenarios. Key differences between the models include supported frequency ranges, number of scenarios, cluster parameters, and time evolution assumptions. Performance analyses show similar fading distributions and autocorrelation properties across the models.
John Dewey's Philosophy
The document discusses the role of the teacher according to John Dewey. It states that teachers should facilitate a classroom environment that allows students to help create their own knowledge, rather than the teacher acting as an external boss. It also says that teachers should be democratically aware of students' capacities and experiences, and allow student suggestions to develop into plans and projects organized by the group. The teacher's role is to serve as a guide for student investigations and lead students into educational liberty as democratic leaders and pioneers.
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Similar to Evaluation question 2 media
Ancillary task – extension 1
The document discusses how continuity was created between a music video, album poster, and digipak. Specifically, it mentions that:
1) Similar fonts, imagery of the artist, locations, and outfits were used to create visual links and strengthen the brand.
2) Minimalist designs with one main image of the artist were used to tease audiences and spur them to learn more without overwhelming them.
3) Color filters and the same protagonist/artist were featured to maintain consistency across products and avoid confusion.
4) The main song from the music video, "Calling", was advertised on the album poster and digipak to clearly connect all elements.
Question 2
My group ensured continuity across a music video, magazine advert, and digipak for a pop artist. Key elements like the artist's unusual name starting with X, cardboard cutout props, and colored lighting during choruses were replicated across products. Costumes, photography, and branding focused on portraying the artist as a typical male pop star to appeal to the target audience. Repetition of visuals and themes helped audiences understand the song's narrative.
Media Question 2
The document discusses how the main product (music video) and ancillary texts (CD album and magazine advert) effectively work together to promote an artist. Continuity was ensured across products through consistent characterization of the artist using similar gestures, poses and settings. Costumes, props like the straw hat, and a sketch visual effect were also maintained. Fonts and neutral colors created further unity while allowing each product to have its own identity. Maintaining the artist's image and connecting the different products to attract wider audiences was the goal.
In what ways does your media product use
This document discusses how the media product uses and develops conventions of real indie pop music products. It analyzes the conventions found in digipaks, magazine ads, and music videos of indie pop artists like Lana Del Rey and Florence and the Machine. For the digipak, conventions like color schemes, positioning of the artist, and inclusion of synced images from the music video were developed. The magazine ad follows conventions of font styles and positioning of text. The music video develops conventions of conceptual themes, grayscale color schemes, inclusion of the artist, and conservative costumes to establish the indie pop genre.
Media question 2
The document discusses branding in the music industry and provides examples of how branding was used to create a memorable image for a fictional band. It explains that the band's branding portrays a fun, quirky, retro, down-to-earth image through consistent use of bright colors, casual costumes, a recurring fox motif, and a vintage-inspired logo and font across all products including a music video, album cover, poster, and digital packaging. The branding aims to position the band as approachable while still adhering to indie-pop genres and fulfilling audience needs through social identification.
Evaluation question 1: In what way does your media project use, develop or ch...
The document discusses the conventions of music videos, print advertisements, and digipacks in the indie folk genre. It analyzes the student's media products in relation to these conventions. Specifically, it identifies that the student's music video follows Goodwin's theory of linking the lyrics and visuals. It also uses conventions like black and white footage, scenic shots, relaxed clothing, and narratives focused on love stories. For the CD cover and magazine ad, it applies additional conventions like using the same image and including information about reviews and formats. The digipack photographs challenge Barthes' theory by using mug shot-style images to represent the consequences of adultery described in the song.
Evaluation question 2
The student created three products - a music video, digipak, and magazine advert - for an artist to showcase their song. Synergy between the products was important. The artist is featured prominently in all three to connect them. Similar locations, costumes, and modern aesthetics are used. Feedback indicated the story in the video could be clearer but the ancillary products were effective in showcasing the artist. With more time, stronger location links between all three products could improve their synergy.
Media evaluation 1
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
Media evaluation 1
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
Evaluation activity 2
This document analyzes the effectiveness of combining a music video with ancillary texts like a digipak and poster for a singer named Ameli. The logo, black and white color scheme, 1920s costumes and art deco style are consistent across all elements. This helps establish Ameli's glamorous identity and creates intertextuality that will allow audiences to connect the music video, digipak and poster as promoting the same artist and album. Location shots in the music video featuring 1920s-style store displays further reinforce the theme and were influential in designing the ancillary texts.
Media evaluation
The document discusses how a music video, magazine advertisement, and album digipak for a band called The Great Escape uses conventions of real media products to represent the band and suggest their indie music genre. Specifically, it discusses using live performance footage and close-ups of band members to represent the artist in the music video. For the magazine ad and digipak, it discusses using black and white images of the band performing, their instruments, and indie-style clothing to represent the artist and suggest their musical genre. A running black and white theme throughout ties the media products together cohesively.
Evaluation
The media products use forms and conventions of real products like Example's. The advert uses Example's heading style but altered, and includes his photo. The digipak follows conventions like track lists and features but uses a bright theme. The video uses split screens and quick cuts like Example's "Kickstarts" video, and tells a love story like many music videos. Audience feedback informed the products which effectively link through shared visual elements.
Eval q2 powerpint
This document discusses the ancillary tasks of a magazine advertisement and digipak that were created to accompany a music video production. It summarizes the conventions and criteria that were considered for these ancillary pieces, such as enticing visuals, track listings, and consistency with the theme and color schemes of the music video. Examples from real artists' albums, like Rihanna and Taylor Swift, helped inform the design decisions. Research into target audiences also influenced the style and content of the ancillary works. Consistency was maintained between all three pieces through similar visual elements and representation of the artist.
Evaluation Question 2
The document discusses how effective the combination of a main product and ancillary texts is. It notes that media convergence using old and new media was employed across a magazine advert, digipak, and music video to promote an artist. Consistent themes of nature, religion, and a "rags to riches" storyline, as well as similar fonts, colors, and locations were used to reinforce the artist's brand identity and star image across the products. While the music video had a more unique color scheme, overall elements were synchronized to maintain familiarity and match conventions of the rap genre.
Q2 evaluation edited
The music video was effective at conveying the rock genre and storyline of a troubled relationship. Research on existing rock videos informed the creative process. The narrative and use of makeup, clothing, and settings amplified the genre. Contradicting gender stereotypes by having a female artist sing a male song appealed to audiences. The digi-pack and poster continued the campaign's coherence by featuring images and themes from the music video. Consistent dark colors, unisex clothing, and obscured faces across the products established the artist's style and message of gender equality in rock music.
Powerpoint eval q 2
This document discusses the ancillary tasks of a magazine advert and digipak that were created alongside a music video production. It aimed to maintain consistency across all three pieces by using similar themes, color schemes, and conventions. The digipak and magazine advert featured enticing photos and incorporated elements from the music video, such as effects and shots. Research was done on how established pop artists market themselves to minimize risk and appeal to target audiences. Close-up, seductive photos were used to draw readers in, representing the artist consistently across pieces.
Question 1 Media
This document discusses how the media producer's music video, album packaging, and magazine advertisement utilize and develop conventions of those media forms within the R&B genre. The music video incorporates conventions such as a romantic narrative, costume changes, location variations, and lip syncing. The digipak features the artist image, tracklist, and social media links. The magazine ad focuses on promoting the artist image, album details, and release date using stylistic conventions.
A2 media evaluation question 2
The document discusses how brands are used to differentiate similar products and give customers a sense of guaranteed values. It emphasizes that brands represent dreams and messages through advertising. The document then focuses on how artists should develop a consistent brand image through logo, imagery, and themes across all their products. As an example, it analyzes Florence and the Machine's quirky and unique brand portrayed through her music videos, album covers, and writing style. It describes how these influences informed the development of an original artist's brand identity and the integration of that brand across a music video, album packaging, and promotional posters.
How effective is the combination of your main1
The document discusses the band The Rumour Has It's branding and identity. It establishes that the band uses masks as a central part of their image, with each member having a unique mask representing their personality. Throughout their album packaging, music video, and promotional materials, the band consistently features these masks, dark colors, graffiti imagery, and themes of danger and pain to create a cohesive gothic/heavy metal aesthetic.
Coursework Evaluation
The document summarizes a student's advanced portfolio coursework project creating a music video with an indie/rock theme. The student worked with a friend to film and write up the project, contributing equally. Their target audience was defined using demographic profiling as mainly white, aged 16-24, from socio-economic class C1. The music video fulfills conventions of the genre through visuals relating to lyrics and music. Album covers were also created to appeal to the target indie audience and maintain the edgy brand image established.
Similar to Evaluation question 2 media (20)
Evaluation question 1: In what way does your media project use, develop or ch...
Evaluation question 1: In what way does your media project use, develop or ch...
More from willyeates
Evaluation 4
The document discusses the use of new media technologies in various stages of a project. A HD camera and tripod were used to film an artist, capturing close-up shots. Photoshop was used to create advertisements and a digipack, with tutorials consulted to learn techniques. The digipack incorporated layered photos to show locations featured in a music video. Apple Movie Maker was used to edit the video, applying effects to make professional-looking fading, jumping and "limitless" scenes.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it notes that the artist's face, style of clothing, and bright color scheme remain consistent. It also uses the same shot of the artist's face from the video in the advertisement. Additionally, landmarks from the video and common themes like hot air balloons are replicated in the digipack. The same font is used across all pieces to reinforce the developing brand. A QR code on the digipack links to the artist's Instagram page for followers.
Media evaluation 1
This document discusses shots from a music video that were inspired by other artists' videos. It provides 8 examples of shots that demonstrate different elements of filmmaking:
1) A shot showing the link between the lyrics and visuals of someone walking in the video to match the song's lyrics.
2) A shot representing the artist in a style typical of their folk/country genre.
3) A shot illustrating the music genre by showing the artist playing guitar, as seen in many folk artist videos.
4) A shot maintaining the artist's star image throughout, conforming to ideas of consistent star imagery.
Best of you analysis
The music video for "Best Of You" by Foo Fighters uses various camera shots and imagery to convey messages of resilience and perseverance. It opens with an extreme close-up of the singer's mouth to focus attention on his vocals. Images of inspiring quotes and children are interspersed throughout to symbolize overcoming hard times. While the singer is the main star, shots of the full band emphasize they work as a united group.
Blurry analysis
The video analysis discusses the unconventional elements in a music video. It notes that the video shows flashbacks of a singer and his son who have a good relationship. However, the son is also shown with the singer's ex-partner and her new boyfriend, and the boyfriend is threatening towards the son. This contrasts with the tranquil scenes of the singer and his son. The video seems to convey the confusion and struggles a child faces when parents divorce or break up. It amplifies the message that children don't understand domestic problems and don't know how to make them better.
Give it all analysis
The document analyzes and summarizes the music video "Give it All" by the band Televised Bard. The video depicts people dressed in black conducting a covert operation on a train, implying an upcoming heist or illegal act. Scenes show the people preparing with flashlights and filling bags, while the band performs. Protesters are later shown vandalizing advertisements and replacing video screens, suggesting the band advocates rebellion against unrealistic social standards and police brutality. The video concludes by implying ordinary people have the power to enact protest and change perceptions through non-violent acts of civil disobedience.
Adams song music video analysis
This document analyzes and summarizes the music video for the song "Adam's Song" by Blink-182. The video uses a series of black and white photographs and memories to tell the story of a boy named Adam who committed suicide. Scenes depict loneliness, isolation, and an empty concert hall to represent someone who is missing. Throughout the video, the band aims to convey the depression and loneliness felt by those considering suicide.
Lana del rey digipak analysis
The advertisement uses bold, clear font for the artist's name at the top in white to catch the reader's attention against a blue background. It also prominently features the album name in blue below along with information on release date and hit songs to promote the album. The ad specifies Amazon as a retailer and includes the artist's website and record label logo to provide purchase and additional information options for interested audiences.
Bastille digipak analysis
The album cover features the artist's name and personal symbol prominently displayed at the top, with the record label name below in smaller text. The artwork depicts a boy running away from headlights that appear to be chasing him, suggesting a theme of fleeing or being pursued. Production credits are listed at the bottom in the style of a movie or DVD cover, implying the album has a cinematic quality to its music videos.
Example magazine advert analysis
The document is a concert tour advertisement that lists the names of the promoting companies, websites to purchase tickets, an accompanying opening act to attract more fans of the headlining artist, individual venue phone numbers, an additional date added due to popularity emphasized in bold colors, a picture of the artist half-lit to represent their music style, and the artist's name in big bold letters as the central focus of the tour.
Example magazine advert analysis
The document is a concert tour advertisement that lists the names of the promoting companies, websites to purchase tickets, an accompanying opening act to attract more fans of the headlining artist, and individual location phone numbers. It emphasizes an added date in bold and color due to the artist's popularity and includes a picture of the artist with half his face in light and half in dark, possibly representing the duality of his music. The artist's name is in big bold letters as the central focus of the tour.
Chase and status magazine advert analysis
The magazine advertisement features the band name in large, bold letters to grab attention. It promotes their live tour for a particular album using a black and white image and text to emphasize the artist over the album. All relevant ticket information is listed at the bottom so interested readers can easily find out how to purchase tickets after being drawn in by the prominent band name at the top.
Chase and status magazine advert analysis
The magazine advertisement features the band name in large, bold letters to grab attention. It promotes their live tour for a particular album using a black and white image and text to emphasize the artist over the album. All relevant ticket information is listed at the bottom so interested readers can easily find out how to purchase tickets after being drawn in by the prominent band name at the top.
Chase and status magazine advert analysis
The magazine advertisement features the band name in large, bold letters to grab attention. It promotes their live tour for a particular album using a black and white image and text to emphasize the artist over the album. All relevant ticket information is listed at the bottom so interested readers can easily find out how to purchase tickets after being drawn in by the prominent band name at the top.
Chase and status magazine advert analysis
The magazine advertisement features the band name in large, bold letters to grab attention. It promotes their live tour for a particular album using a black and white image and text to emphasize the artist over the album. All relevant ticket information is listed at the bottom so interested readers can easily find out how to purchase tickets after being drawn in by the prominent band name at the top.
Chase and status magazine advert analysis
The magazine advertisement features the band name in large, bold letters to grab attention. It promotes their live tour for a particular album using a black and white image and text to emphasize the artist over the album. All relevant ticket information is listed at the bottom so interested readers can easily find out how to purchase tickets after being drawn in by the prominent band name at the top.
Castle of glass analysis
This document provides an analysis of the music video for Linkin Park's song "Castle of Glass". It summarizes key scenes and symbolism in the video. In the first scene, a young boy receives news from a military officer that implies something is wrong. As the boy turns away from his mother, the music begins, symbolizing him turning inward. Later scenes show the boy's world deteriorating as he struggles with his father's death, while his mother tries to move on. By the end, the now grown boy is shown continuing his father's legacy in the military by visiting another child.
Evaluation 7
In their preliminary task, the filmmakers' planning, camera skills, editing, and sound work were lacking. Their final task showed significant improvements in each area. For their final task, they created a detailed shooting schedule and storyboards, used tripods more and varied shots to reduce issues. Their editing used Final Cut Pro X and took more time to polish the piece. They also created an original soundtrack and eliminated background noise to improve sound quality. Overall, the final task demonstrated better planning, camera work, editing, and use of sound to create a higher quality film.
Evaluation 6
This document evaluates the hardware and software used to create a student film. A Macbook, Sony HD camera, and tripod were essential equipment for pre-production, filming, and post-production work. Blogger, Prezi, and Scribd were used to share coursework and production plans online, while Final Cut Pro X was the primary editing software. YouTube and Art of the Title were additionally utilized for research and to upload the completed film.
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Evaluation question 2 media
- 1. By William Yeates, Angus Hall and Harry Geisler. EVALUATION QUESTION 2
- 2. We have a consistent theme throughout our piece as our performer, or star image, appears in all three texts. As well as our star image being consistent throughout our piece his “Indie rock” style clothing and themes remain consistent as can be seen by the bandana, checkered shirt and colour scheme.
- 3. In our magazine advert we took a still from our actual video, of our artist’s face, and then, adding some filters and effects, put it into and used it as our main image for our magazine advert. By doing this we are keeping a strong link between the texts allowing and audience to easily recognize the artist.
- 4. Similar shot of artists face, as in video, allows for continuity and easy recognition of artist. Many London landmarks in digipack, also appear in Video. Bright colour scheme matches “indie, folk rocky” genre. The hot air balloons are also a consistent theme throughout our digipack.
- 5. Another consistency we kept was to use the same font across our tasks, our idea behind this was so that the audience could again see the font and instantly relate it to our artist. By keeping consistencies we are in the process of creating our own recognizable brand.
- 6. Instead of a regular bar code we used a QR code. This QR code allows our audience to scan it on their phones and it will take them to our instagram page, where they can choose to follow our page and receive regular updates with what we are doing.