The combination of the film poster and trailer effectively reinforce each other's brand identity through consistent use of fonts, phrases, images, and color palette (red and white). The trailer prominently features the film's slogan "BE CAREFUL WHAT YOU SAY" and blood imagery, mirroring elements from the poster. Both the poster and trailer end with the film name "AMY" in black and white, solidifying the brand identity across marketing materials.

1. 2. HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

2. BRAND IDENTITY
The combination of my film poster and trailer is effective with its role of market
promotion. Each media product reinforces one another using brand identity which
sticks to viewers making it hard to forget. For instance fonts, phrases and images all
have their role in representing the film in an iconic way for the audience to
remember.The brand identity that I have created using the combination of my
poster and trailer is as follows:
The colour pallet used here is red and white which is repeatedly used throughout the
trailer.This is shown in each of the text plates which use white text and a red
background as a signifier of blood. Aside from using the correct colour pallet for our
brand identity, I have also tried to add the image of blood as part of brand identity.
This was intended to be iconic symbol of our brand identity as in the poster the film
name was covered with blood splatters.This made it ideal for me to also implement
the image of blood throughout the trailer, particularly using text plates.The film
slogan is “BE CAREFULWHATYOU SAY” which is also shown at the very end of the
trailer, just before the release date.This reinforces the brand identity of the film as
both the film slogan and name use the same font and red colour in both of the media
products, poster and trailer.Additionally to this, when the “AMY” film name and
slogan appears at the end of the trailer, it uses a black and white background which
is also reflected on the poster.

3. MARKETING & PROMOTION
Having a brand identity is essential when trying to create an effective promotion to any media product.The more promotional
materials a production company creates for a film product the better it is for creating a community on the basis of the movie. However
this always comes with costs, meaning if a companies budget is limited then this may not be possible. An independent film with a small
budget like ours may be able to create professional posters/trailers using specialised software, however the way of promotion will
determine its effectiveness in reaching audiences. An independent film like “AMY” will usually use social media promotions in an
attempt to create a fanbase for the film, promoting it further.This may include social media platforms likeYouTube for promoting the
trailer, whereas the promotion of the poster would need to paid for as a form of advertisement. This limits independent films to vertical
integration. Magazine brands can also be paid to promote the movie as we did with the
empire magazine. On the other hand, a blockbuster film will not only
use a wider range of promotions, but also have a larger quantity of
these materials. For instance, blockbuster movies will have several
trailers and posters as one of each is just not enough. Having multiple
posters and trailers once again helps to build a community around
the film and creates a stronger urge to see the film, so that once its
released people are surely going to see it. Independent films may start
to promote their film even further back since their best shot as making
the film go viral is through a slow burn release. That is precisely why
films are promoted several months before their official release,
creating the 2 step flow of communication. This enables blockbuster
films to use multi-media promotions and opens up opportunity to
horizontal integration.

4. CONTEMPORARYVS HISTORICAL
In the past it was much harder for independent films to get
any attention, since social media and online promotions
were not yet on the rise. But ever since web 2.0 came into
action independent films have now way more access to
film promotions that don’t require as much of a budget if
any at all. Independent films get more admiration for their
creativity when creating the story than they once used to.
This is because even if a company doesn’t have the budget
to film a movie or documentary, they can promote their
idea for the movie on the web whilst creating a donation
page.This allows people who like the idea for the film to
donate to them so that the production of the film can be
afforded.This is something our production company
would definitely consider for an independent film.

5. HORROR INDEPENDENT FILMS
From our secondary research we have learnt that in the UK the
popularity of horror genre films doesn’t change that much
when looking at both independent and blockbuster films. And
although the budget does contribute to the successfulness of
film promotions, it may not be as much of a necessity when it
comes down to the production of the film.This makes it
optimal for us, as a independent film production company, to
get into producing films of this genre as our budget wont affect
us as much in this way. However, if we were to get into a film
genre such as animation or fantasy, it would almost be
impossible for a independent film to gain any success in this
industry since the CGI production costs would be way too high.