A promotional package is created to attract a target audience and get them to see a film. It uses various marketing techniques like film posters, trailers, reviews, and social media advertising. The goal is to provide enough information to pique interest but not reveal too much of the film's plot. The more people who see a film, the more money it will make. Independent films have smaller budgets for promotion compared to blockbuster films from major studios.

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What is a promotional
package?

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Film genres
HORROR
Murder Monsters Violence Man in mask
Paranormal
Teenagers
Gore
SCI FI
Space Special Effects Green Screen
Science
COMEDY
Dark Humour Gender Swap
Unlikely Situations
Unruly Teenage Boys
MUSICAL
Dancing Spontaneous Singing
Conflict Love Songs
People Waiting to be Noticed
ACTION
Female Assistant
Cars
Weapons
Death
Different Locations Around The World
ROMANTIC
Relationships
Weddings
Sad Solutions
Female Humour
ADVENTURE
Going into the Unknown
Worldwide Locations
New Worlds
Exploring
CHICK FLICK
Highschool Social Conflict
Breaking the ‘status Quo’
Cheerleading
Girls Fighting Over Boys
DOCUMENTARY
Social Problems
Music Videos
Wildlife
Nature
‘Behind the Scenes’
Different genres and examples

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How are Films Promoted?
• Film Posters
• Trailers
• Graphic Fixtures
• Reviews in magazines and on TV
• Internet Advertising
• Product Sponsorship

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Examples of Film Posters
Fight Club Moonlight Jaws Lion

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• Film title
• Date of release
• Image/s related to the
film
• MAIN POSTER
• Its purpose is to provide
the information needed to
get you to watch the film
• Some indication of the
narrative.
• Names of the stars
• Name of the film
companies involved
• Name of the director if
he/she is famous or well
known for successful
films
TEASER POSTER
Its purpose is to wet your appetite for the
film.
Image of characters or symbolic image for
the film so the audience can have some
connection with the characters, it will also
be a familiar face and if it is an actor the
audience knows well they are more likely
to in gage with the film.
A cryptic Tagline or statement to leave you
asking questions so the audience can get
a feel of the storyline of the film.
Release month and year so the audience
know when it can be watched in the
cinema.
What Makes a Successful
Trailer?

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This poster is a teaser poster,
this is obvious as firstly the
date ‘Christmas Day’ must
apply to the release date in
cinema and the upcoming
Christmas of that year. This
poster is also very mysterious
with not much given away all
we see is Sherlock’s face, this
makes the audience wanting to
know more.
This poster is
the Main film
poster, this is
because it gives
us more
information
about the
narrative and the
whole poster is
filled with an
image from the
film. It also
shows the
release date.

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Film Trailers
Film Trailers are used to promote and build up suspense for a film. A
trailer is used to show the company, storyline, genre and characters in a
film without revealing too much of the film but enough to get an audience
to go and watch the film. Here is are examples of film trailers, Avatar and
Shawshank Redemption.

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Film Review Blogs
Oh! That Film Blog is a Film Blog
started by Amy Andrews who is a
freelance writer and reviews hundreds
of films and writes her personal views
on the films. She reviews films with all
different genres and age ratings. As
well as this she does feature reviews
and mini reviews.
The Movie Blog. In 2001 John Campea
began blogging about lots of different things
and he realized that more and more he was
posting thoughts about film… so in 2003 he
started up The Movie Blog. As well as
reviews this website has posters, trailers
and interviews which allows people to really
connect with films.
Film companies have advantages and disadvantages from film review blogs.
These blogs promote their films and it is free as it uses social media, however
film companies have no involvement in most these blogs and can be given a
bad review without being able to put their own input into these reviews.

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Film Reviews in Magazines and Newspapers
Magazines and newspapers often
print reviews about upcoming
films.
An example is timeout magazine. The
magazine itself is not focused on film but
has a section dedicated to it. The magazine
gives reviews, trailers, cinema listings and
UK film releases. It also shows what they
think is the best and biggest films as well as
new films.
Total Film is a UK-based
film magazine published 13
times a year (published
monthly and a summer
issue is added every year
since issue 91, 2004 which
is published between July
and August issue) by
Future Publishing. The
magazine was launched in
1997 and offers cinema,
DVD and Blu-ray news,
reviews and features. Total
Film is available both in
print and interactive iPad
editions

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Social Networking
Internet Advertising
Social media is a powerful and free way to advertise films and grow an
audience. It is also free and in an age where people are addicted to their phones
and social media is an effective way to market their product.
Twitter is an online
news and social
networking service
where users post
and interact with
messages, "tweets",
restricted to 140
characters.
Registered users
can post tweets, but
those who are
unregistered can
only read them.
Facebook is an American for-
profit corporation and an online
social media and social
networking service. You can
post pictures, videos and
update your life in a similar way
as a blog. On facebook you can
also like, comment and share
things you are interested in
which can be seen by al your
facebook ‘friends’. Companies
are also able to create their own
pages on facebok and post aout
upcoming films and events.
YouTube is a video
sharing website. This is
essential for film
companies to upload
some of their content on to
youtube, specifically film
trailers. YouTube is an
extreamly popular website
with over 24 hours of
video content uploaded to
the website every minute.
You are also able to like
and dislike the video and
also leave comments
underneath the video, this
is further useful for film
companies as they can
see the publics opinion on
their work.
Social network and internet advertising is
very important for film companies to use
when marketing their products, not only is
it free advertising but it gives the public
information about their products which the
public can further share throughout the
internet meaning the film companies
product can be advertised all very the
world very quickly.

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Film product sponsorship
Many films are sponsored by
other companies which helps
advertise their product further.
Combining these two products
together helps market both the
products at the same time. For
example the film Avatar was
sponsored by Coca Cola.
Another example of film sponsorship
is the film The Inbetweeners which
was sponsored by Potnoodle. The
Inbetweeners target audience was
teenagers and students in their early
twenties. Many students live off
cheap and fast food so advertising on
Potnoodles helped the Inbetweeners
movie reach those students who eat
potnodle.

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So… what is a promotional
package?
A promotional package is get them and see tfilm.
A promotional package is created to attract a target audience and to get
them to come and see the film.
The more people who come and see the film the more money it will make.
An independent company has a smaller budget for a promotional package
and so may not be advertised as much as a blockbuster film company.
From this research task I have learnt what is needed for a promotional
package and the advantages of it. I have also learnt what goes into a
promotional package and how they work and how they are used for
advertising.
eople who come and see the film the more money it will make.
An independent company has a smaller budget for a promotional package.