2. Brand Identity – Warm
Bodies
Brand identity is important for any marketing campaign and can be
established through the use of colour, fonts, style, and format.
The film “warm bodies” has a very strong brand identity throughout their
posters by having a consistent colour scheme and style.
When making multiple printed products they made sure to make each
one have similar elements with each other. They did this by either having
similar main images or unique tag-lines in the same style as the rest.
3. Times Up! Brand Identity
All 3 of our products have common elements between them and work
together to create a brand identity.
One of the most notable examples of the is the colour scheme in our
poster & magazine. We made sure that both of these products were
monochrome along with some use of red; having this specific colour
combination persistent through both of our printed products makes sure
that a viewer could easily recognise they belong to the same film.
Both products also share similar main images which make them even
easier to recognise and associate with each other.
4. Times Up! – Genre & Themes
Both of the printed products convey the same genre as our trailer through
the expression/position of the character and the colours used. The
character in the main images looks disturbed and the monotone colours
make it look sinister. This means that an audience could tell that all 3
products are of the same genre.
All of the products present our protagonist/victim in a way that makes
her look weak and vulnerable. This is done by overshadowing her with
larger background images which connote that there’s something looming
over her that she can’t escape. This theme is also explored in the trailer
with her trying to escape the faceless antagonist and get away from the
ticking of the timer.
Similarly to Warm Bodies, we establish a brand identity with this
reoccurring theme across all of our products. While Warm Bodies explores
romance in undead, our products explore a lingering presence over a
character’s mind.
