My media product, a music magazine called Urban Beats, represents many conventions of real music magazines through its layout, use of advertisements, target audience, and ratio of content to images. However, it also challenges some conventions through its shelf layout and inclusion of a free CD. The magazine targets 14-24 year olds, especially those from urban and working-class backgrounds, by focusing on hip hop artists and using appropriate language for that audience. Large media companies like IPC Media or Bauer Media would be suitable to distribute the magazine because of their cross-media promotion abilities.