The three promotional texts for a music artist - the main music video, advert, and website - have strong visual and thematic links. They use similar dark mysterious color schemes, clips and imagery from the music video, and typography to connect the pieces and promote a consistent brand identity. Key details like the record label are also shared across formats to provide background on the artist and their style. Maintaining a cohesive house style and continuous themes across multiple outlets helps promote the unknown singer and their new release.