The three promotional texts for a singer - the main music video, advert, and website - are connected through similar design elements and content to establish a coherent brand identity. They all feature mysterious hints about the singer's true identity, share clips and imagery between them, and use matching dark color schemes. Key details like the record label and call to action links are also consistently presented across the different media. Maintaining a unified "house style" through visuals and information ties the promotional campaign together and guides the audience between the various materials.

1. Main Product & Ancillary Texts

2. Main Product

3. Advert

4. Website

5. The main feature of all three textsAdds mysteryActs as a “representation” of the real singerMakes the audience feel sorry for him

6. The main product is backed up the advert The advert uses a clip from the music video, even though it has been edited, it contains a strong link between both texts

8. The website is has strong links with both texts, it uses the image from the advert and also clips from the main video. The website is a way for the audience to connect with the real singer. His identity is unknown but his brand is identifiable.

9. The colour scheme is very similar amongst the three productsThis creates a house styleThese are the main house style colours: The colours are continuous throughout all products

10. Why?The colours add a dark, mysterious theme to the productsThey connect the productstogetherHaving a house style is a conventional way to promote a music video

11. The link for the website appears right at the beginning of the music videoThis immediately links the music video with the website The audience knows where to go to find out more information about the music video and its background

12. Industry information is shown both on the advert and the website

13. Domino Records was chosen to represent my artist:- Independent label- Based in the UK- Known for releasing unknown and unusual styles- Supports home grown artists- Lack of mainstream industry methods

14. are known for:

15. The typography is very similar throughout the three promotional piecesThe use of different lettering styles and lettering sizes is frequent right through the tasks