This document discusses how the media product adheres to and develops conventions of real teen drama media products. It uses typical settings of a high school and dorm room to be relatable. It also uses common conventions of the genre in its costumes to represent different character types, for example portraying the main character Jess as powerful by showing her walking confidently in high heels while other girls have rucksacks. The document aims to follow conventions but also develop representations of characters.