1. What’s wrong with traditional marketing?
When we think about traditional marketing and what it is, OK it’s expensive. Can you
afford a TV ad? And think about it. You pay for airtime hoping a viewer is sitting in front
of their TV – one - paying attention at the time that ad runs, didn’t turn that ad off,
redirect their attention, or leave the room. Right? (www.virtualmediamavens.com) Just
for that spot to run. It is expensive. Print the same way. You pay for that one ad to be
printed. It’s gone. It’s sitting out there. It’s done. So, it’s not anywhere and it’s not
anytime. It’s interruptive. That’s what traditional marketing is. It wants to interrupt you
with what you’re doing. You have no feedback what-so-ever. You have no idea how that
marketing was impacting your viewer, the potential customer, the client. You have no
idea. Not so in Web marketing and social media. No engagement capability. You’re not
having a conversation. It’s a push medium. You’re telling someone something hoping
they will receive it. Customers today want more. And they don’t simply want, because
we all want, they expect more. And they companies out there doing just that, giving them
what they want and what they expect. And any company not doing that will suffer. They
have a greater expectation. They have a greater voice. And if they don’t like it they will
go somewhere else. They’ll find a new way. And more important, they’ll talk about you.
And each platform has its own environment and the way people exchange information.
So, knowing the difference is a very powerful thing because you can use them differently
to get your message, your marketing, your brand, your product out there.