The document discusses how a media product for a drum and bass band challenges conventions. It describes design choices made for the band's website and digipak, including keeping consistent colors, adding animated images to make the website more attractive, and choosing black, red, and white colors that stand out for the heavy genre. Photos on the website show band members posing rather than looking at the camera, which fits the genre better than how most pop stars are photographed. All elements were consciously decided to relate to each other and attract audiences.

1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?
By Gemma Davis

2. Whilst making the website I decide to keep
the style colours throughout and add a lot of
animated still images which
make the website more
attractive.

3. Updating &____
Because we weren’t able to change the
colour apart from the main display picture or
background we tried to do similar updates so
that fans would recognise it.

4. Choosing the colours
Because Drum ‘N’ Bass is quite a heavy
genre we went with the colours black, red
and white because together they all stand
out. We also added hints of blue and grey
throughout the website and also in the
digipak.

5. Digipak

6. Taking the shots…
On our website we have pictures of all of
the band so that fans can recognise them and
they can be shown. But in the images the band
aren’t looking at the camera. We done this
because it makes them look as if they are
posing more then just looking at the camera
which is what most pop stars do so we feel it
fits our genre better.

7. By the band not looking
it shows that they are
powerful and don’t need to
look directly at it. Although I
think if the genre was
different then we probably
would’ve decided as a group
to have them looking into the
camera.

8. Since we started researching, planning and
designing for our music video everything we have
done in the process has been a conscious decision,
because we know that it all has to relate together,
make sense and attract the audience and fans.

10. Media
Evaluation 2
Gemma Davis