The document discusses the results of a survey about magazine preferences. Key findings include: - The front cover image was most important in persuading people to buy a magazine. Offering a freebie on the front cover also increased likelihood of purchase. - 60% of survey respondents were female and 40% were male. - All respondents wanted bright colors on the front cover. - Most people were willing to spend £2-3 on a magazine. - Over 77% watched a particular music chart show. The document also outlines plans for a new magazine, including using specific fonts and colors, including interviews, fashion, and images in the magazine design.