The combination of the main product (music) and ancillary texts (music video, digipack, advertisements) is effective in promoting the band and their album. The ancillary materials share consistent branding elements like the band's logo/font, record label, and website to create continuity. Using brighter shots in the digipack than the music video differentiates the materials while still promoting the band's image and diversity of songs. Choosing a unique font for the band logo allows it to be used for branding and merchandising to help fans recognize and find the band more easily.

1. Question 2
How effective is the combination of
your main product and ancillary texts?

2. The combination of my main product and ancillary texts
is very effective as it promote originality, simplicity and
diversity.
The digipack with the adverts show and important
continuity between the texts as they share the image,
record label, website and fonts of the band name and
the title of the album. I believe this was an important
factor that is essential to have an effective impact to its
audience. This is because they work together
beautifully to promote the band star image and make it
easily relatable to the audience to sell the product
more effectively.

3. The combination of the main product, the music video, and
the ancillary texts is effective as they are both
aesthetically pleasing and entertaining when promoting
the singles and the star image, and at the same time use
and develops the nation of looking making the products
aimed specifically to its target audience.
I have decided to have brighter and more appealing shots
in the digipack compared to the lighting of the music video
as it would differentiate the two and suggest to the
audience that not all the track share the same mood,
therefore, promoting diversity.

4. Between the video and the ancillary texts the
band costumes does not stays the same to
farther emphases preserve the uniqueness of
the track and the album other songs.
The shots of the band members are more bright
and pronounced in the digipack compared to
the advert attempting to emphasise the band
image and spirit. To do so we had to shot the
images on a separate day as we had to book the
studio to have the right lighting.

5. Originally we had a different idea for the
digipack that included the it to be completely
about the single Paris other than the band or
other track in the album. However, with more
consideration and with some feedback that I
have gathered form focus groups I have
decided to have a better balance be between
the star image of the band and the single, as
the original idea was less original.
.

6. The combination of the music video and
ancillary task is effective also because it
promotes in more details the singles of
the album making the emphasise go to
the music other then the star image,
which in my opinion is necessary in a new
indie rock band as they want to
differentiate themselves and built a
foundation based on the quality of their
music

7. The ancillary task are very effective as
they include specific factors such as the
website, record label and iTunes
recognition. This are effective techniques
as they reinforce in a subtle way the fan
group of the band, thanks to the website,
the seriousness of the music, with the well
known record label and promotion via
another media platform such as the
internet and apps.

8. When it comes to ancillary task, we
decided to use something a bit
different, the font, because we wanted
to emphasise the band. Making the
band name as a “logo” we are able to
use it for branding and merchandising,
as it helps its fans can find/recognise
them more easily and other audiences
to be attracted .

9. The image of a similar artist
shows that is very common for
bands to advertise themselves
thinks to other subtle means
such as ancillary. Many would
realise that this is an amazing
opportunity to start
merchandising t-shirts and other
products with the band
name/logo to their fans.

10. To create the product text was really hard,
as we had to endure extensive research as
we needed to take the target audience and
the genre of the band. This made it a bit
more difficult, but not impossible to do. We
eventually managed to find a font which
we believe would suit our target audience
and reflect the band genre beautifully.

11. The reason why we decide to go
for an unique font as ancillary
task, is not only for advertising
reasons. We wanted something
that people wound remember
and differentiate our band to
the rest.

12. We used normal fonts when we were
writing the record label, website and
the other song titles. This is because
their position would give them already
some emphasis but also because we
wanted the audience to fall in love
more with the band other then the
song or the record label, as we wanted
to create a fan base.