The document provides an evaluation of a music video shoot day. Some key points: - The production group finished late the day before, delaying set up. - Sets, costumes, makeup were well-executed and helped establish different eras. - Time management was an issue, with changes between sets taking longer than expected. - Splitting up roles and tasks helped speed up the shoot when behind schedule. - The tap dancing sequence is anticipated to look effective in the edit. - Better teamwork and workload distribution could have improved the shoot experience.

1. EVALUATION OF
SHOOT DAYNANCI KELHAM

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3. Introduction
Today was our shoot day in which we filmed the 1920's
jazz club element, futuristic element and mad scientist
element to our music video as well as an extra tap transition
section danced by Oriana to help the transition between the
1920's and the futuristic. I have been thinking about our
shoot day and considering what went well and what could
have been improved in order to evaluate the shoot day.

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5. What did you do the day before to set up for
your shoot day?
• One of the things that didn't go very well the day before our shoot day
was that the production group who were filming on the day before us
finished late and so we got into the studio much later than anticipated in
order to build our set and this immediately messed up our schedule.
Chris and I proceeded to start making decisions about our set design and
how we wanted things to look such as how many black flaps we wanted
across the black as well as how many we needed in order to create depth.
Chris and I discussed our options with the set designers and we decided
that because there were only 6 black flats on option that the best idea as
we wanted the space to look like a room but not be too large or too small
of a space as it needed to be appropriate for the dancers to be able to do
their routine properly but not too much empty space that would need to
be filled. This went well as Chris and I were able to come to an
agreement about having 3 flats along the back and one on either side
diagonally which created the length and depth that we had hoped for.

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7. How did you feel when you woke up
on the morning of the shoot day?
• When I woke up on the morning of our shoot day I was
feeling nervous as I wasn’t sure whether everything was
going to come together and I was also feeling a bit
apprehensive as I was relying on different people to do
different jobs and remember to bring various things such
as makeup and hair materials as well as bits of costumes
and props. As well as some apprehension I was also
feeling excited as I was looking forward to seeing our
idea finally come to life and watch it all come together.

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9. How well prepared were you when you arrived for the
hoot and what did you have to do before shooting?
• We were very prepared when we arrived on shoot as I had
remembered to bring everything that I was supposed to bring
including bits of costumes for the dancers as well as copies of our
call list, our shot list, storyboard and images of our set design. When
we arrived in the morning our first job was to finish setting up the
1920's jazz club element as this was the part that we were filming
first. We had to put up the curtains on the back wall as well as drape
some maroon velvet cloth over two boxes at either side of the set and
add some plants to make the space appear more like a room and
make it into a more inviting atmosphere. Chris and I were
responsible for setting up the 1920's element as Evelyn was playing
the role of the violinist in our video and so she had to have her hair
and makeup done. This was a slight issue as it meant that there were
one extra pair of hands missing. However, the set designers helped
us to get everything sorted.

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11. Describe what the studio looked like when you
started your shoot and how well you managed to
create the look of your concept.
• We started with the 1920s set up and it had a rostra along the
back for the musicians to play on and then a wooden floor
along the front for the dancers to dance on. There were two
plants placed on either side of the rostra in order to make the
set appear more realistic and give it more life. There were also
two large cubes that were draped in maroon cloth at the front
of the set up which acted as tables in the jazz club and they had
flowers and tables lamps set up on them. I believe that our set
design for this element successfully established the era that we
were trying to create as well as filling the space nicely and
giving the dancer enough room to move around. I believe that
the set up looked aesthetically pleasing and it also worked well
with the 2910’s time period and look that we had in mind.

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13. What was the next step involved in the
preparation before you could start shooting?
• One of my next jobs was reminding the makeup artist of what we had in mind for
the 1920's element. We wanted quite natural look with some dramatic dark
smokey brown eye shadow and a red lip for the 3 dancers as well as the
musicians. The makeup artist was able to recreate this look for us very effectively
and I was very impressed with the makeup and I feel like the makeup really
helped to establish the era that we were trying to create.
• At this moment, the dancers were not quite ready and in their costumes and
therefore I suggested that we should start filming the musicians first as they were
all ready in terms of hair, makeup, costume as well as warming up their
instruments and this allowed to us to stay on track in terms of timing right from
the beginning as we worked with who was available at the time and this gave the
dancers the opportunity to have a bit more time to do their hair and makeup as
well as go over the choreography with each other.

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15. How did you divide your
roles on the shoot day?
• Due to the fact that Evelyn was one of our musicians in this section we weren't
able to allocate her a role within the production group as she was performing. We
were worried that this would become an issue but luckily we were bale to handle
this with the help of Luke who took charge of the camera for this section. I was
in charge of the sound playback which involved using the Ipad and showing the
numbers to the camera before we started each shot so that when we are editing
we know what point in the music the shot can be used for. I was quite
apprehensive about taking on this role at the beginning, however I quickly
became comfortable with the technology and got my head around what this role
required of me and I was able to carry out this role very efficiently. I also took on
the role of the director and the art director as I was helping to make decision
about what kind of shot we should be using, give the performers instructions as to
where they needed to stand as well as generally make decisions regarding to look
of our video and this helped the shoot to go along smoothly and gave me the
opportunity to make decisions on behalf of the other members of my group.

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17. What roles did you play?
• During the filming of the futuristic element I took on the roles
of sound playback and director again as I was instructing the
dancers on where to stand and I was making decisions on what
shot to use and what we wanted to film net as well as doing the
sound playback at the start of each shot. This was something
that worked very well as I did a good job at both of these roles
and although it was difficult to juggle both of the these roles
during the shoot I managed to alternate between the two quite
well and I got a hang of the sound playback as the shoot
progressed and this made it easier for me to give instructions to
the dancers and musicians at the same time.

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19. What do you think that you personally
did well?
• I believe that I did a very good job at operating the sound
playback as I became comfortable with the new
technology quite quickly and I was highly efficient at
moving the track to the right moment between shots so
that we could work efficiently and as quickly as possible.
I also believe that I did a good job at managing our talent
and directing our actors as I was firm with what I wanted
them to do and I had an idea in my head as to how I
wanted it t look and I communicated this clearly with the
performers in order to make my directing skills effective,
especially with the dancers.

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21. What problems did you have on the
shoot day and how did you solve them?
• Once we had finished filming the futuristic section we realised that we were way
behind schedule and that we had seriously run over in terms of our call list. In
order to save time and get everything shot a lot quicker I suggested to my group
that we split up and some of us stayed in the studio to film Oriana's tap section
whilst some of us went out to the shipping container to film the mad scientist
sections. In addition to this we also had some of us clearing out the shipping
container and setting up this element whilst the others were finishing the filming
of the futuristic section in the studio. Through the use of splitting up the
workload by different people taking on different task it meant that we were able
to do two jobs at once and therefore this helped us to speed up our shoot.
• I continued to do the sound playback and direct the Oriana tap section whilst
Evelyn and Chris handled the mad scientist sections. This worked out well as I
was able to do the sound playback and direct Oriana whilst Evelyn did the
camera work and Chris did the sound playback for the mad scientist sections and
this meant that were all using our appropriate skills to get everything done
effectively and efficiently.

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23. What part of the video was the most
successful and why?
• I believe that the mise-en-scene in our video was really
effective and our sets, costumes, props, hair and makeup
were of a very high level and I was particularly
impressed with the efforts of the dancers and the makeup
artist. I feel like because spent the time rehearsing a set
routine with the dancers as well as coming up with a
good concept for the hair and makeup and communicated
this clearly with the makeup artist it meant that these
elements went smoothly on the day as they were well
planned and thought through.

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25. Which parts of the video do you wish
had gone better and why?
• There were many things that didn't go very well including
our time management as we underestimated how long the
changeover for the sets would take as well as how long
the hair and makeup would take, splitting up the jobs
equally between the three of us due to the fact that
Evelyn was bus playing the violin for the majority of the
shoot and the lip sync element for the mad scientist was
not very good as our actor didn’t follow our director very
well and so as I am not sure whether the lip syncing was
of a high enough quality to use.

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27. How well do you think you managed
your talent (actors)?
• I believe that I took on the role of the director well and that I was
very efficient in terms of getting the actors to follow my instructions.
I believed that we managed the dancers and the musicians well as we
were able to give them clear and specific instructions as to what we
wanted them to do and this helped us to communicate our ideas
effectively to them.
• However, I found it much more difficult to manage the actor playing
the mad scientist as I felt as though h was not responding to my
instructions very well and this made it hard to progress with what I
wanted him to do. For example, I suggested that he should sing the
lyrics out loud as this would make the lip syncing much easier,
however he ignored this advice and continue to mouth the words
making it very difficult to decipher what he is signing as his lip
syncing abilities were not incredible.

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29. What was the part of the shoot that you
enjoyed the most?
• I really enjoyed seeing the entire thing come together on
the day as this made me feel a lot more at ease. I
particularly enjoyed getting really involved with the
shoot and showing off my skills as a director as well as
acquiring new skills in the form of the sound playback
operator. I enjoyed directing the dancers and musicians as
they responded well to my instructions and this helped as
I had specific ideas in my head about how I wanted
things to look on camera.

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31. What are you looking forward to seeing
the most in the edit?
• I’m really looking forward to seeing Oriana’s tap section
in the edit as this was the element that I felt most excited
about after the shoot as she is an incredible dancer and
the tricks that she produced on camera were fabulous and
looked really cool and the lighting and set up really
complimented the dancing and I think that this element
could look very effective and capture an audiences
attention very well.

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33. How well do you feel that your
production group worked as a team?
• I feel like in some aspects we worked well together as a team, however in
other areas we didn’t work well together. We worked well as a team in terms
of the fact that we were all on the same page in terms of what we wanted to
achieve from the shoot day in terms of how we wanted things to look, what
shots we wanted to get, what order we wanted to do things in and generally
we all had the same vision for the video which helped us to work as a team.
• However, I fell like we didn’t help each other out during the day and it felt
as though I was reasonable for a lot of different things and at times the other
members of my group were not pulling their weight for whatever reason. I
feel like it would have been better if we had spilt the responsibility and the
jobs up evenly and shared the workload on the shoot day as I feel like some
members of the group were more involved than others and so there could
definitely have been some improvements made to our team work skills.

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35. Are there any lessons that you learned from
the shoot that could help make your next
shoot more successful?
• Looking back, I think that we made a bad decision casting Evelyn in
the video as this meant that she was needed in front of the camera for
the majority of the day rather than operating the camera and this also
meant that we lost an extra pair of hands to help throughout the day.
If we were to go back and change things the first thing I would
change would be to not cast Evelyn as it mean that she wasn't able to
help out as much as we would have liked her to.
• However, on the other hand I know that she will repay the group by
taking charge of the editing process and she will spend the most time
editing our video as not only will this help her to feel settled with her
contribution to the group but I also believe that she has the best
editing skills out of all of the members of the production group due
to the skills that she has acquired from being a part of the Hurtwood
Film Academy.

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37. Are there any changes that you might need to make
to your website and artwork in order for them to fit in
with the video that you have shot?
• There may be some changes that we need to make to our
website and album artwork in order to make them fit with the
music video more effectively. For example, we may need to
consider how we are going to show the transition from the
1920’s element to the futuristic element clearly within the
website and artwork as well as how we are going to present the
mad scientist's star image within the other products. I think it is
going to be important for us to consider the colour scheme that
we used in the video and incorporate this into the other
products as well as make sure that there is a strong and clear
link between the music video, website and album artwork in
order to create a cohesive campaign.

38. Conclusion
• Overall, our music video was a success in terms of the fact that we
filmed everything we wanted to film and it looked good although
there were many things that could have been improved upon and
could have worked out better.