1) The document discusses the process of creating a music video for the song "Waiting All Night" by Rudimental featuring Ella Eyre. The target audience is young women and fans of drum and bass music aged 16-24. 2) Extensive pre-production was conducted, including researching conventions, analyzing the song lyrics to develop a narrative, creating a storyboard and planning shots, locations and costumes. 3) Production went well with good filming and performer lip syncing, though limitations included lack of lighting and incomplete footage. 4) The finished video differed from the original idea and used color correction to improve darker footage. Feedback on the final video was positive.

1. Unit 5 criteria 5
Evaluation
In this project I created a music video with my group where I and my group had picked a
song that we liked most. The song we had chosen was rudimental- waiting all night.
"Waiting All Night" is a song by English drum and bass quartet Rudimental. It features vocals
from English singer Ella Eyre. My target audience for this song is mainly for young woman or
anyone that listens to songs that are drum and bass and very upbeat. The age range of my
music video would mainly be aimed at people aged 16-24 as I see them more interested in
upbeats song like waiting all night. The music video conventions that I wanted to use was
the narratives, performances, fading visuals, cross cutting, facial expressions, filters and
colour correction as they are the most important conventions. Without these conventions it
would be hard to make a good music video as it wouldn’t look good enough.
Review of the pre-production
In order to make an effective music video I conducted various researches and planning
before making my music video. I had to do a lot of planning and researching before creating
my music video because If I just started creating the music video, I wouldn’t be able to
make it as good as I’ll find it really difficult. I’ve researched things like codes and
conventions that I can use for my music video this helps me understand more and helps me
learn how to make a good and professional music video. I’ve also researched on different
shot types and continuity editing. I gathered a few songs were I analysed them were I found
out the story behind it, this taught me that most songs have narratives in it and that’s why
most of the music video fit in with the lyrics. I also analysed my chosen song waiting all night
were I read between the lines and learnt that it has a meaning, this helped my group and i
to come up with a narrative for the music video. I also researched about star construction
were I explained how most singers represents themselves and what media sites they use.
I undertook various pre-production tasks to support with the filming of my music video. For
my pre-production tasks I created my own narrative. My narrative is about accomplishing
something big and experiences the real world. It’s mostly about living life, having fun and
that anyone is able to do anything they want no matter what age they are and what
conditions they have. My narrative was based on all types of different people. I also did
research on different locations and costume ideas. Another pre-production task that I did
was different shot types that I think would be good for my music video. I created a
PowerPoint were I explained what narrative, costume, locations, visual styles and shot types
would be suitable for our music video and song. I created my own storyboard were I showed
how I would like it to turn out. When I had done my pre-production task my group and i had
a discussion on what idea would be most suitable for our music video, coming up with a
final conclusion that Siham’s idea would be most suitable for our music video. We created a
final idea presentation that explained what we are actually going to have in our music video

2. talking about our shot types, location and narrative. Finally, we had to do a release form,
risk assessment form, filming schedule and final idea before starting the making of our
music video.
The things that went well were the analysing the song and storyboard. Analysing the song
helped me find out a narrative for my idea and helped me find out what the songs really
about. The storyboard was very effective as it helped show my idea visually with images of
what can happen in each scene.
In the research and planning I could have improved my idea by changing so bits from my
narrative as I think it can be bit better than it is.
Review of the production process
The things that went well in the production process of my music video were the filming as
the shots was really good and the performer did a good performance. The lip syncing of the
performer was very good as she was in time with the music, she looked very realistic and
made the music video look fun to watch. The shot that was used was very good as it gave all
the attention to the performer. There was a lot of tracking which was also very good as it
shows her when she is walking away from the situation. The teamwork in my group was
very good as everyone always turned up to the discussion and came when there was a
schedule time and date for the filming. We captured lots of footage so we can have a
various amount of footage to choose from when making our music video.
The things that didn’t go well were that we had no time to create the whole song, we had to
edit really late as we still had some footage to film. This delayed us from making our music
video to the best of our ability. When we were filming outside of school we had no
equipment such as lighting to help us when we were filming at night.
Review on finish product
Compared to my original idea it changed a lot as my idea was not chosen siham’s idea was.
My idea was about a lot of people and are finished product was about one person’s. The
locations were very different to my original idea as it was on top of a youth centre and near
the Thames. We were meant to film in a pub for the music video but we couldn’t because
no pub would allow us to film. We manage to get all our footage and were going to start
editing; we all ended up editing our footage.
The conventions that I used in my music video was lip syncing, narrative, facial expressions,
filter and colour correction as they are what made my music video good. I had to use colour
correction because the footage was dark as we filmed at night. Without all these
conventions my music video wouldn’t be a music video.
Technical qualities

3. The music video connects with the genre as the performer represents herself as a very
upbeat person by dancing while singing. The way the performer represents her and dresses
goes well with the song, she’s very trendy and energetic. The performer facial expression
suits the genre of the song as its upbeat and she is enjoying herself which is very upbeat.
The feedback that I gain was very positive and everyone seems to love my music video and
the way it was all edited together.