Evaluation of my film poster
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The document discusses the design choices made for a film poster. It covers four areas: 1) The image depicts the main characters in an intimate pose that represents the capacity of their relationship despite obstacles. 2) The font uses both serif and sans serif to appeal to both genders as is appropriate for a romance genre. 3) The color scheme uses dark colors for the male and lighter colors for the female to represent gender visually and draw attention to their faces. 4) The layout follows conventional design with text that draws the audience in and big names to attract fans of the actors.
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This document discusses several typefaces and evaluates their suitability for use on an album cover. It analyzes aspects like style, symbolism, readability, genre compatibility, and whether the typeface matches the themes of the artist's music video. While some typefaces are rejected for not conforming to the indie genre or having negative horror connotations, one handwritten sans serif style is considered a viable option as it denotes relationships and fits the independent artist image. However, most typefaces discussed either lack symbolic depth or have issues with legibility.
Question 2 slide
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Typefaces for poster
This document discusses typeface choices for a horror movie poster. It examines several typefaces that could be used for the main title ("Rosie Black"), text, and credits. For the main title, distorted, dark typefaces are considered to represent the horror genre and mysterious main character. The chosen typeface portrays a sketchy effect to link to the character. Text typefaces are meant to be bold, sharp, and easy to read. The chosen text typeface stands out with bold capital letters. Thin, narrow typefaces are discussed for credits as they are not the primary focus.
Twilight
The font, sizing, and layout are conventional for promoting a teenage romance film. A mid-shot image shows the main characters being affectionate, in line with displaying romance and intimacy typical of the genre. The color blue signifies the loyalty and trust central to their relationship, a conventional symbolic use of color. The language around "love", "sex", and relationship problems aligns with stereotypes of the romance genre to engage audiences. Overall the cover uses standard techniques to highlight the romantic story and main characters.
Evamuation question 1 pt 1
The music video uses conventions of the alternative indie genre such as a surrealist approach to real issues and a focus on relationships. It presents a realistic storyline about a broken relationship from the perspectives of both characters using techniques like parallel editing. Lighting, camerawork, and other elements are used symbolically, such as casting the male in darker shots to represent his hidden emotions. Overall, the video challenges conventions by presenting a complex narrative that allows multiple interpretations while maintaining a relatable tone through techniques like mid-shot framing.
Typography
The document discusses several fonts under consideration for the title of a film project centered around children and psychological horror. It analyzes how each font choice could potentially match or not match the film's themes. The fonts range from one resembling scratched metal to denote indelible marks, to ones resembling childlike or adult handwriting, to one that looks like writing on a whiteboard. Ultimately, a font is chosen that matches both the film's theme of ambiguity and its psychological horror subgenre through an uneven, messy effect.
Evaluation question 2
The document describes the process of creating a film poster and film review for a short film as part of a course assignment. Key details include:
- The poster uses images of the two main characters, Bobby and Lara, with Bobby looking frustrated in the rain and Lara smiling while checking her watch. Rain and clouds were added to emphasize the "bad luck" theme.
- Red was used prominently to connote romance and draw attention. Fonts, layout, and design elements followed conventions of romantic comedy posters.
- The film review also uses the characters' images and red/black/white colors. It has a clean, organized layout and includes a tagline, 5-star rating, and
Fonts
This typeface has a handwritten style that connotes simplicity, independence, and personality, correlating with indie music conventions. While lacking symbolic meaning, it maintains clarity and readability. Another typeface discussed has an eroded, damaged look symbolizing the negative effects of love through heartbreak and sadness. It uses letter distortions and rotations to suggest imperfections in relationships. A third typeface discussed has an elegant, fancy style symbolizing comfort and grandeur through extended letter features. It increases complexity through literary allusions and narrow letter strokes.
Font
The document discusses four different fonts - New Yorker, Everyday Ghost, Unisketch, and Nilliand - and how they could potentially be used to advertise a short film. For each font, 3-4 sentences describe the style of the font and how it may symbolize aspects of the film's narrative, characters, location, or target audience. The document concludes by stating that the author has chosen to use the New Yorker font for advertising their short film, as it is clear while also representing the film's tone and conveying unique aspects that can be associated with the film.
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Titles
This document discusses font and graphic design choices for marketing teen drama films. It notes that teen drama film titles typically use bright colors and all capital letters to draw attention. The document then describes the design process for a film trailer, where an initial "Suffragette"-inspired font was deemed too serious and not representative of the teen drama genre. Further research on dafont.com led to selecting the "TEEN" font, which was bold yet still youthful and appropriate for their teen drama film.
Development of house style
The document discusses color, iconography, and font choices for a film poster. For color, red, black, and white were selected because red represents romance, black will attract male viewers, and white provides contrast. The most important icon is a rose to represent the relationship between the two main characters. For font, the same one used in the teaser trailer will be used for consistency, which is Century Gothic Std in lowercase to match the trailer and imply vulnerability without being too bold.
How effective is the combination of your main q4 eval
The document discusses the design choices made for a movie poster and film review. Key points include:
- Fonts were chosen to relate to those used in the film and to convey different personalities of characters.
- An image showing characters' expressions was used to hint at the film's humor and relationships between characters.
- Background colors and elements like a blackboard or website address were included to tie the poster and review visually to each other and themes in the film.
Care was taken to not include spoilers and to intrigue the audience through strategic omissions of information. Overall consistency and clues were prioritized to link the texts meaningfully to the movie.
Saw movie poster analysis
The poster uses fonts, colors, images and layout in unconventional ways to attract audiences to a psychological thriller film. The title font is rough and distorted, standing out against a plain white background. A bold serif font is used for the slogan to contrast the title. Only one image is used, a graphic depiction of a severed leg that would unsettle audiences but align with the thriller genre. Color is minimally used but precisely placed, with red and black representing blood and mud on the leg. While generally following the eye formula, elements like the small title placement are unconventional, prioritizing the disturbing image and an uncluttered style to intrigue audiences.
Similar Product Research 1
1) The establishing shot introduces the main character Rosie and establishes the romance genre through her emotional facial expressions and wedding dress attire.
2) Flashbacks to Rosie's childhood are shown through a montage with upbeat music, utilizing techniques like handheld camerawork and minimal cuts to portray memories.
3) Voiceover narration and on-screen text provide exposition about Rosie's backstory and personal insights into her life and emotions.
Empire cinema double page spreads
The document summarizes experiments with different font styles and layouts to title a magazine double page spread about a documentary. It considers conventions like Channel 4's typical color schemes and the need for the title to represent themes in the documentary like reflecting on the past. Various font styles are tested with different colors, sizes, and effects like shadows and reversals. The most effective experiments use a simple black and white or grey color scheme and a standard italic style to represent the documentary's focus on a mother's past and present confidence in discussing her childhood.
Empire cinema double page spreads
The document summarizes experiments with different font styles and layouts to title a magazine double page spread about a documentary. It considers conventions like Channel 4's typical color schemes and the need for the title to represent themes in the documentary like reflections on the past. The most effective experiments used a simple black and white or grey and black font that was reversible and could link to cutting between past and present footage in the documentary. Bolder or more decorative fonts were deemed less suitable.
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The document provides an analysis of different font and text styles that could be used for the title of a magazine double page spread about a documentary. It examines multiple experiments with different fonts, sizes, colors, spacing and effects. The most effective style identified is a black and white reversible text that could represent the documentary's examination of the past and present. However, this and other unconventional styles are deemed too unprofessional, so a more conventional style will need to be chosen.
Audience research
The document summarizes the results of a questionnaire about film preferences. It found that 60% of respondents watch films once a week, most were aged 15-18, 60% were female, 80% preferred the film "The Notebook", and 60% listed sports as a main hobby. The document analyzes how these results inform the type of romantic film and characters that will appeal most to the target audience.
Genre research summary
This document summarizes the analyses conducted by the author on various romantic films and trailers as part of genre research for an upcoming trailer project. Analyses included annotated videos of trailers examining elements like camera work, editing and mise-en-scene. Frame-by-frame analyses of trailers identified conventions for representing romance through shot length and camera angles. Additional research covered magazine covers, posters and content analyses to understand effective promotional materials and pacing. The research provided insights into romantic conventions to apply to the author's own trailer and ancillary products.
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This document provides a summary and analysis of a film review from Empire Magazine. It analyzes an image from the film showing characters posing for a photo, suggesting it represents a significant moment in the film. The review then analyzes aspects of the film like the costumes, colors, lighting, and characters. It also discusses how Empire effectively integrated information about the film and social media links into the layout of the review.
Mama poster annotation
The document analyzes the visual elements and conventions used in a movie poster for a horror film. It summarizes that the darker colors, isolated shot of the fearful child character, and worn costumes establish the mystery and fear associated with the horror genre. The sans serif title font and central positioning of the characters are conventional techniques that help attract attention and highlight important aspects of the film's plot. Overall, the poster employs standard horror genre conventions through its visuals and composition to intrigue audiences and provide clues about the supernatural storyline.
Film Poster analysis
This is my film poster analysis where I have been able to look at the conventions of drama / Teen drama film posters so I can use them in my product later on in production.
Development of house style
The document discusses plans for developing a consistent house style for a film project. It will use the color red to convey themes of passion and romance, and darker gray to represent the dark theme. Iconography on the poster and magazine cover will include a rose to symbolize romance without being overt. Based on audience research, the font for the poster will be simple, sophisticated and modern to match conventions of recent romance films, using the same font as the film production for continuity.
Typefaces for poster
This document discusses typeface choices for a horror movie poster. It examines several typefaces that could be used for the main title ("Rosie Black"), text, and credits. For the main title, distorted, dark typefaces are considered to represent the horror genre and mysterious main character. The chosen typeface portrays a sketchy effect to link to the character. Text typefaces are meant to be bold, sharp, and easy to read. The chosen text typeface stands out with bold capital letters. Thin, narrow typefaces are discussed for credits as they are not the primary focus.
Twilight
The font, sizing, and layout are conventional for promoting a teenage romance film. A mid-shot image shows the main characters being affectionate, in line with displaying romance and intimacy typical of the genre. The color blue signifies the loyalty and trust central to their relationship, a conventional symbolic use of color. The language around "love", "sex", and relationship problems aligns with stereotypes of the romance genre to engage audiences. Overall the cover uses standard techniques to highlight the romantic story and main characters.
Evamuation question 1 pt 1
The music video uses conventions of the alternative indie genre such as a surrealist approach to real issues and a focus on relationships. It presents a realistic storyline about a broken relationship from the perspectives of both characters using techniques like parallel editing. Lighting, camerawork, and other elements are used symbolically, such as casting the male in darker shots to represent his hidden emotions. Overall, the video challenges conventions by presenting a complex narrative that allows multiple interpretations while maintaining a relatable tone through techniques like mid-shot framing.
Typography
The document discusses several fonts under consideration for the title of a film project centered around children and psychological horror. It analyzes how each font choice could potentially match or not match the film's themes. The fonts range from one resembling scratched metal to denote indelible marks, to ones resembling childlike or adult handwriting, to one that looks like writing on a whiteboard. Ultimately, a font is chosen that matches both the film's theme of ambiguity and its psychological horror subgenre through an uneven, messy effect.
Evaluation question 2
The document describes the process of creating a film poster and film review for a short film as part of a course assignment. Key details include:
- The poster uses images of the two main characters, Bobby and Lara, with Bobby looking frustrated in the rain and Lara smiling while checking her watch. Rain and clouds were added to emphasize the "bad luck" theme.
- Red was used prominently to connote romance and draw attention. Fonts, layout, and design elements followed conventions of romantic comedy posters.
- The film review also uses the characters' images and red/black/white colors. It has a clean, organized layout and includes a tagline, 5-star rating, and
Fonts
This typeface has a handwritten style that connotes simplicity, independence, and personality, correlating with indie music conventions. While lacking symbolic meaning, it maintains clarity and readability. Another typeface discussed has an eroded, damaged look symbolizing the negative effects of love through heartbreak and sadness. It uses letter distortions and rotations to suggest imperfections in relationships. A third typeface discussed has an elegant, fancy style symbolizing comfort and grandeur through extended letter features. It increases complexity through literary allusions and narrow letter strokes.
Font
The document discusses four different fonts - New Yorker, Everyday Ghost, Unisketch, and Nilliand - and how they could potentially be used to advertise a short film. For each font, 3-4 sentences describe the style of the font and how it may symbolize aspects of the film's narrative, characters, location, or target audience. The document concludes by stating that the author has chosen to use the New Yorker font for advertising their short film, as it is clear while also representing the film's tone and conveying unique aspects that can be associated with the film.
Learnign aim b
The document discusses different script formats used in film and television production. It analyzes the format of a master scene script for the Spiderman film, which uses slug lines to indicate exterior/interior scenes and location. It then compares this to a shooting script format, which focuses more on technical aspects like camera shots rather than narrative. Finally, it examines the conventions of radio scripts, which rely more heavily on dialogue and include cues for sound effects to be added later in production.
Titles
This document discusses font and graphic design choices for marketing teen drama films. It notes that teen drama film titles typically use bright colors and all capital letters to draw attention. The document then describes the design process for a film trailer, where an initial "Suffragette"-inspired font was deemed too serious and not representative of the teen drama genre. Further research on dafont.com led to selecting the "TEEN" font, which was bold yet still youthful and appropriate for their teen drama film.
Development of house style
The document discusses color, iconography, and font choices for a film poster. For color, red, black, and white were selected because red represents romance, black will attract male viewers, and white provides contrast. The most important icon is a rose to represent the relationship between the two main characters. For font, the same one used in the teaser trailer will be used for consistency, which is Century Gothic Std in lowercase to match the trailer and imply vulnerability without being too bold.
How effective is the combination of your main q4 eval
The document discusses the design choices made for a movie poster and film review. Key points include:
- Fonts were chosen to relate to those used in the film and to convey different personalities of characters.
- An image showing characters' expressions was used to hint at the film's humor and relationships between characters.
- Background colors and elements like a blackboard or website address were included to tie the poster and review visually to each other and themes in the film.
Care was taken to not include spoilers and to intrigue the audience through strategic omissions of information. Overall consistency and clues were prioritized to link the texts meaningfully to the movie.
Saw movie poster analysis
The poster uses fonts, colors, images and layout in unconventional ways to attract audiences to a psychological thriller film. The title font is rough and distorted, standing out against a plain white background. A bold serif font is used for the slogan to contrast the title. Only one image is used, a graphic depiction of a severed leg that would unsettle audiences but align with the thriller genre. Color is minimally used but precisely placed, with red and black representing blood and mud on the leg. While generally following the eye formula, elements like the small title placement are unconventional, prioritizing the disturbing image and an uncluttered style to intrigue audiences.
Similar Product Research 1
1) The establishing shot introduces the main character Rosie and establishes the romance genre through her emotional facial expressions and wedding dress attire.
2) Flashbacks to Rosie's childhood are shown through a montage with upbeat music, utilizing techniques like handheld camerawork and minimal cuts to portray memories.
3) Voiceover narration and on-screen text provide exposition about Rosie's backstory and personal insights into her life and emotions.
Empire cinema double page spreads
The document summarizes experiments with different font styles and layouts to title a magazine double page spread about a documentary. It considers conventions like Channel 4's typical color schemes and the need for the title to represent themes in the documentary like reflecting on the past. Various font styles are tested with different colors, sizes, and effects like shadows and reversals. The most effective experiments use a simple black and white or grey color scheme and a standard italic style to represent the documentary's focus on a mother's past and present confidence in discussing her childhood.
Empire cinema double page spreads
The document summarizes experiments with different font styles and layouts to title a magazine double page spread about a documentary. It considers conventions like Channel 4's typical color schemes and the need for the title to represent themes in the documentary like reflections on the past. The most effective experiments used a simple black and white or grey and black font that was reversible and could link to cutting between past and present footage in the documentary. Bolder or more decorative fonts were deemed less suitable.
double page spread and text font analysiss
The document provides an analysis of different font and text styles that could be used for the title of a magazine double page spread about a documentary. It examines multiple experiments with different fonts, sizes, colors, spacing and effects. The most effective style identified is a black and white reversible text that could represent the documentary's examination of the past and present. However, this and other unconventional styles are deemed too unprofessional, so a more conventional style will need to be chosen.
Similar to Evaluation of my film poster (20)
How effective is the combination of your main q4 eval
How effective is the combination of your main q4 eval
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Audience research
The document summarizes the results of a questionnaire about film preferences. It found that 60% of respondents watch films once a week, most were aged 15-18, 60% were female, 80% preferred the film "The Notebook", and 60% listed sports as a main hobby. The document analyzes how these results inform the type of romantic film and characters that will appeal most to the target audience.
Genre research summary
This document summarizes the analyses conducted by the author on various romantic films and trailers as part of genre research for an upcoming trailer project. Analyses included annotated videos of trailers examining elements like camera work, editing and mise-en-scene. Frame-by-frame analyses of trailers identified conventions for representing romance through shot length and camera angles. Additional research covered magazine covers, posters and content analyses to understand effective promotional materials and pacing. The research provided insights into romantic conventions to apply to the author's own trailer and ancillary products.
Audience research
The document summarizes the results of a questionnaire about film preferences. It found that 60% of respondents watch films once a week, most were aged 15-18, 60% were female, 80% preferred the film "The Notebook", and 60% listed sports as a main hobby. The document analyzes how these results inform the type of romantic film and characters that will appeal most to the target audience.
Audience research
The document summarizes the results of a questionnaire about film preferences. It found that 60% of respondents watch films once a week, most were aged 15-18, 60% were female, 80% preferred the film "The Notebook", and 60% listed sports as a main hobby. The document analyzes how these results inform the type of romantic film and characters that will appeal most to the target audience.
Audience research
The document summarizes the results of a questionnaire about film preferences. It found that 60% of respondents watch films once a week, most were aged 15-18, 60% were female, 80% preferred the romantic film "The Notebook," and 60% listed sports as a main hobby. The document analyzes how these results inform the target audience and genres for a romantic film trailer being created.
Genre research summary
This document summarizes the analyses conducted by the author on various romantic films and trailers as part of genre research for an upcoming trailer project. The analyses included annotated videos of trailers examining elements like camera work, editing, and mise-en-scène. Magazine and poster designs were also analyzed to identify conventions for ancillary products. A content analysis of "The Lucky One" trailer tracked shot details. Key learnings included conventions for representing masculinity and femininity, effective scene lengths, and use of music to build emotion. The research provided insights into romantic genre conventions to apply to the author's own trailer and ancillary products.
Technologies used for my poster
The document discusses the software tools used to edit various elements of a photo. PicMonkey was used to adjust lighting, saturation, shadows and contrast of the original photo. Pixlr editor was used to blur backgrounds by selecting the blur tool. PicMonkey also allowed using a focus light to highlight faces. Font Space was used to search for and preview serif fonts before selecting one to use on the poster. Adobe Photoshop pulled everything together, allowing layers to be named and arranged on the poster.
Questionnaire analysis
By distributing a final questionnaire to gather feedback from the target audience, the document's author was able to identify aspects of their trailer that worked well and areas needing improvement. Analyzing the audience's responses enabled tweaks to better cater the trailer's content and style to what the viewers preferred. Throughout the post-production process, the author considered feedback from multiple questionnaires to refine their work and make it more appealing and conventional for the romantic drama's target viewers.
How have i created brand identity
The document discusses how brand identity was created for two marketing images - a magazine cover and poster - for a dramatic romance film. Several techniques were used to unify the images and establish the brand, including keeping the facial expressions, poses, and clothing of the two main characters similar. Both images feature the characters in intimate, relaxed positions looking at each other. The color scheme, font, and layout are also kept consistent between the images to further strengthen the brand identity. Overall the document analyzes how visual elements were matched to effectively promote the film and its genre through cohesive ancillary products.
Magazine ancillary planning
The masthead uses bold black text on a light background to stand out. The main image is very sharp, with a faded background to draw focus to the foreground figures. Pink and peach colors are used throughout to symbolize romance, with peach as the dominant color providing contrast and drawing the eye. The bold cover story in a larger font size draws attention and the caption below entices readers. Cover lines are bold and black against the light background, appearing crisp to stand out on store shelves.
Casting
The female role in the trailer will be a stereotypical feminine character who is attractive, emotional, and falls in love with the male character. She will be shorter than the male character to represent his dominance. The actress chosen to play this role, Isobel Ludlow, was selected because she has natural beauty, average female height, long hair creating a feminine appearance, and good acting skills.
The male role will be a shy character whose profession gives him a masculine appearance, allowing the audience to become interested in his secretive nature. He will need to express passionate love for the female character and emotion in some scenes. Harry Stevens was chosen for his natural look on camera, photogenic features, tall height that works well
Risk (1)
Roadside filming carries heavy risks from traffic that can be mitigated by crew stepping aside for cars and wearing sturdy footwear. Restaurant filming requires handling glasses carefully and keeping crockery away from edges to prevent falling and breaking. Filming from a moving car at night poses high collision risks that can be managed by ensuring the driver focuses on the road with headlights on while seatbelts are worn at all times by crew.
Prodution plan
The document provides details of filming locations, outfits, actors, and descriptions for several scenes shot for a film over multiple dates. Key details include:
- Scenes were filmed at roadsides, down minor roads, in fields, in cars, bedrooms, lounges, bathrooms, gardens, and kitchens.
- Outfits were described for male and female lead characters for each scene.
- The filmmaker directed and shot the scenes, with main characters Isobel and Harry acting in most scenes.
- Short descriptions provided for each scene, including actions, camera angles tested, and number of takes to complete.
Detailed shot an sound list
The document provides a shot list for a film that tells the story of a couple, Khloe and Peter, meeting and falling in love. It describes various scenes showing their introduction, dates, intimacy as their relationship grows, time spent together and apart, and an emotional scene at a grave site. The voiceovers provide quotes reflecting on their attraction, commitment, and longing to stay together.
Shot list
The document describes 30 shots from a film depicting the developing relationship between a couple, Khloe and Peter. Some of the key shots include them first meeting and exchanging names, going on a date at a restaurant, dancing together, Khloe learning that Peter is a marine, the couple laughing together on a sofa, Peter packing clothes and saying he's coming home to Khloe, and Khloe crying and then joyfully running to embrace Peter.
One day is forever script
Peter catches Khloe from falling and they are immediately attracted to each other. They begin spending time together and their relationship blossoms. However, Peter reveals he is a marine and has to leave. Khloe is later seen crying in her car alone. Their relationship is tested by Peter's military service and separation.
Detailed shot an sound list
The document provides a shot list for a film that tells the story of a romance between a male and female character. It describes various scenes showing their initial meeting, dates, intimacy as their relationship develops, time spent together, and parting with the female character looking out a window and visiting a grave while the male stares out a window, with a voice over wishing one day could last forever.
Detailed shot an sound list
The document provides a shot list for a film that tells the story of a couple, Khloe and Peter, meeting and falling in love. It describes various scenes showing their introduction, dates, intimacy as their relationship grows, time spent together and apart, and an emotional scene at a grave site. The voiceovers provide quotes reflecting on their attraction, commitment, and longing to stay together.
Shot list
The document describes 30 shots from a film depicting the developing relationship between a couple, Khloe and Peter. Some of the key shots include them first meeting and introducing themselves, going on a date at a restaurant, dancing together, Khloe learning that Peter is a marine, and them sharing an emotional goodbye as Peter prepares to deploy overseas. The shots help tell the story of their romance from their initial meeting through bonding and eventually having to separate when Peter receives military orders.
Production outline
The document outlines the production outline for a romantic film trailer. It describes several scenes that will be included: 1) the initial meeting of the male and female leads shown through various shots to depict attraction; 2) the introduction of the film's author against a sunset backdrop; 3) shots of the blossoming romance between the characters. It also describes scenes meant to create speculation about the relationship, such as a scene implying the male lead is a Royal Marine. Additional scenes will show the difficulty of a long-distance relationship and the couple expressing their love and romance. The trailer aims to leave the audience wondering what will happen to compel them to see the full film.
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Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
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Chapter 3
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Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Chapter 5
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Chapter 6
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Evaluation of my film poster
- 1. Image The image I have usedhere isconventional togenre asthe close uptwo shotrepresentsthe attractionandintimacyof the relationship.The waythe couple are positionedwiththe male beingupside downcreatesaseparationwhile their facestouch contrastingthis.Ithoughtthispose was representative of howinthe film,the couple cannotbe completelytogetherbecause of variousroadblocks throughouttheirrelationship.Ithoughtthe compositionof thisimage workedwell becauseiteffectivelydefinesthe capacityof theirrelationshipwiththemnotbeingable tobe withinastable relationship. Font Style The font style Ihave chosento use formy filmposteris a varietyof serif andsans serif. The maintitle onthe posterisdone inserif as thisconnotesfemininitywhich producesa feminineappearance whichisconventional for romance genre.While the textcentred alongthe optical areais insans serif asthisis givingthe viewer informationaboutthe filmwhichistryingtoattract themto watch it.The hash tag and date is alsoinsans serif forthe same reason.The mixture of bothfont typesdisplaysflexibilitytowardsbothgenderswhichis whatI want to achieve. Colour Scheme The house style Ihave usedhere issoftdark coloursagainstwhite text.The male iswearing darkercolouredclothing whichisrepresentational to gender.The female is wearinga lightfeminine colouredtopwitha black jacketso that the white textstandsout against this.Theirhaircolour contrastsagainsteach otherwhichcreatesa parallel effectand thisis highlightedbythe darker coloursaroundthem.I have highlightedtheir facesto create a keylight bringingthe attentionto themwhile the textisstill boldagainstthe black jacketand dark grass. Layout The route of the eye across thisposterbeginsthroughthe optical areafrom lefttoright,downthroughthe centre and fromleftto rightacross the terminal area.Thisisa conventional route of the eye becausethisiswhathelpsthe audience tosee all the informationonthe filmposter. The layoutof havingthe captionacross the top worksto capture the audience’sattentionbyusingthe words‘no.1bestseller’ as thisdraws the audience in.Usingapositive factaboutthe filmasthe firstfeature the audience seeisaconventional feature of a filmposter.Thisisalsousedwithbignamesas fansof the actor are immediatelydrawntothe posterwhich isa conventional marketingfeature. Editing I have useda range of differentlightingeffectson thisimage inorderto produce a keylightonthe characters faces.Ialteredthe lightingonasite called picmonkey.comwhichallowedme toalsoalterthe highlightsonthe image andthe contrastbetween lightandshadow. I editedthe sharpnessof the image- makingthe grassand clothingslightlyblurred allowingtheirfacestobe infull focus.These effects create focusand make the image aesthetically pleasingforthe audience.The keylightdraws attentiontothe characters whichbecause of the compositionof themhighlightsthe romance.