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Evaluation of A2 production
- 1. In what ways does your media project use, develop or challenge forms and conventions of real media products? Print Production: Weekdays Main image; one making eye contact, one not Masthead in top left Tag line Price puff Focuses on one soap, does not refer to any others. Horizontal page layout Soap Opera name at the bottom One main image No eye contact
- 2. Moving image: Linear order Channel logo Stock characters Rights of passage Focus on one main story line with short clips of others Text Dialogue Editing of image โ change of time Background music โ faster pace for teen audience
- 3. Most narratives well conveyed, one not clear. Identification of stock characters and a relationship created. Trailer: Peer evaluations at draft stage. Not everyone reads the text as you expect. Correct pace for the target audience. Achievement of engaging the target audience.
- 4. Print production Peer evaluations at draft stage. Costume Other storylines One-liner does not stand out. Effective image Clear and easy to read
Editor's Notes
- The TV listings magazine uses the convention of locating the mast head in the top left corner and this is shown to be conventional from the example of โTV Choiceโ. The reason for this is because if it was on a shelf in a shop the masthead would be on show a lot more than if it was situated at the bottom of the page. This would generate more advertisement as a larger audience would notice the magazine and its name. Furthermore, we have included a price puff that stands preventing the reader from having to search around the page for it. They can quickly see that it is of a generally low price; meaning they would find it stress-free, influencing them to be more willing to buy it. However, my group and I have decided to challenge the convention of including various other soap opera gossip in the TV listings magazine because we want it to be focused on our new soap and for the audience not to get distracted by others. If others were included we would be advertising soaps that we are competing against so we want our audience to only read about ours. Another convention we subverted was having both characters making eye contact. The example of a real media text shows both actors making eye contact, which is usual on most TV listings front covers. However, we decided to have just one character making eye contact because we were trying to create an idea of power. The actor not making eye contact is making the other look vulnerable by everyone looking at her. Also, she is not smiling because in the soap she has a role of being upset and a target of ridicule; making her vulnerable. Finally, we have followed conventions of including a tag line to advertise the magazine to its audience and entice them to read it, and the weekdays down the side of the page as evidence that there is information for every day of the week. Comparing our poster to an example of a real media text of a soap opera โNeighboursโ there is still a contrast in the use of eye contact. We did not include eye contact because we wanted to emphasise that she is hurt and is experiencing a life of turmoil. Whereas, the example shows happiness with eye contact, welcoming the audience into their soap. The image on our poster creates sympathy towards the character because the audience need to know what has happened to her and whether she survives. The horizontal page orientation could be conventional or unconventional as research has shown that a variety is use. The reason for the choice of a horizontal page orientation is to match the image as if the page was vertical the actor would look like she is leaning against a wall, so this angle depicts a better meaning and makes the poster make sense. Furthermore, we have used the convention of using one main image. However, contrasting to the real media text, which is used to introduce the characters, we have focused on the main protagonist to advertise the soap opera because the beginning of the soap would involve mainly her and her storyline, but with others also included. Finally, the use of the soap opera name being situated at the bottom of the page could be conventional or unconventional. This is because it is assumed that the title would go at the top of the page, but at the bottom there is the idea of recency and the audience would remember the name as it is the last thing they look at. This is also shown on the real media text.
- My group and I have achieved the engagement of the target audience as every volunteer, apart from one, who filled out the questionnaire said they would watch the soap. The questionnaire was filled out by several different age groups so this means not only have we attracted the interest of our target audience but other audiences too. The one volunteer who said they would not watch the soap was male, therefore, this means that our soap would maybe attract more male attention than female. Volunteers have all identified at least three of the five themes/life events in the trailer which means the narratives have been conveyed well and people can understand the meaning of the text. This has been supported by the text before the clips explaining the narrative. However, one of the life events; pregnancy, was not presented as well. This is because several volunteers wrote on the questionnaire that they were unsure what was going on in that part of the trailer and it was not identified by many. During the planning and filming stage we were unaware of this problem because we knew what the narratives were so could not see that it was unclear. This implies that not everyone reads the text as you would expect them to. To make all narratives clear the clip with the character sitting on the floor should be made more apparent that she is looking at a pregnancy test with maybe a zoomed in shot of the actual pregnancy stick. All volunteers identified the stock characters and created a relationship with these. This is an achievement because we wanted to gain this from the trailer as it would engage the audience and want them to watch it. Most said that the ending of the trailer, with the protagonist laying on the floor unconscious, created a relationship between the viewer and the character with an element of sympathy. This enticed the audience to want to know what happens next, becoming eager to see the soap. Each person that filled out the questionnaire said that the pace of the trailer suited the themes because the themes included drugs and alcohol which are both hard hitting and frightening. Frightening things usually happen quickly and are out of the individualโs control, therefore, the short clips and different camera angles created more of an experience and made the audience feel more involved in the themes. Also, the music made an impact with its fast beat, creating a faster moving atmosphere. Finally, the peer evaluations when the text was at a draft stage helped to notice any areas for development. The peer evaluation alerted us to the idea that we needed to include text before the clips to make the narratives more clear. This has improved our overall achievement of the trailer as the audience understood what was going on and what the soap was about which was our aim.
- On the TV listings magazine several people said the โbullyโ should look more frightening as they would not usually have plaits in their hair. The vulnerable character should maybe have this hairstyle instead to convey a more innocent look. The reason for this is because that is the actual aim, for her to be the victim, and that it is her fathers fault that she is drinking and doing drugs. Also, the audience have said that both characters should be looking at the camera to emphasise their personalities through their facial expressions. The bully could be standing behind the main protagonist to emphasise her control over the situation because the vulnerable character cannot see her and does not know what she is going to do. Some positive feedback given by our audience was that they found the magazine front cover clear and easy to read. It is obvious how much the magazine costs due to the bold puff and bright colour. The audience would rather purchase a magazine that is easy to navigate around as they would not want to be paying for something that is going to cause them hassle. Some volunteers identified that the TV listings magazine was only focusing on our soap and it is conventional to have several soaps advertised. Therefore, the magazine would not attract everyone because they might want to read about other soaps too. If the magazine was to be created again we have learnt from this that we should make our soap the main focus but also have several other soaps advertised to give a variety. Audience feedback for the poster informed us that the one-liner across the top of the page does not stand out enough due to the colour of the font. The colour of the text is dull on a dull background and if people were to go past the poster in their car or on the bus etc. They would not notice the text. It is the first thing we wanted the audience to see, hence locating it at the top, because it is meant to get the audienceโs attention and make them want to find out more. However, we learned that the image was effective as the audience would want to know what has happened to the character. Also, if they were to read the one-liner too they would be wanting to know what she has taken one step too far to get hurt. The colour of the image is quite dull making the actor look pale; giving the audience an experience of how she would be feeling. The black and white text works well along-side the image because any bright colours would not imply the correct situation as they would be used at happy times. Finally, peer evaluation has helped us create two improved texts to the ones at the draft stages. The colour scheme was improved on the TV listings magazine from looking quite childish to being suitable for a more mature audience. The background colour was originally a bright aqua blue which did not blend very well with the image and made the magazine too child-friendly when our audience is for working class mothers.
- For the research and planning stages we used a blog, one for the whole group, and each updated it every time we made a contribution to the project; for example I constructed the reader profile so uploaded this onto the blog. The blog was used for the research and planning for all three texts, but we could not upload the construction of trailer as we did not have the software so only showed the planning stages, for example, the storyboard. We could add our own opinions and other internet users could follow or look at the work we were doing. They could also comment by sharing their views on different stages of the research and planning helping us with the construction because they could be in our target audience, and any feedback is helpful. The internet was also used to get research on who reads TV listings magazines where we found it was generally middle aged mothers. This helped us decide to target our magazine at them as well as have our target audience for the trailer for 18-24 because it entices a variety of audiences. Having completed our research and planning and organising our actors, we used the storyboard as a plan whilst filming and could create our final drafts of the poster and TV listings magazine. The storyboard gave us guidelines of where actors needed to be, when, and how long for. The drafts of the print production texts in the planning stage gained feedback, producing more professional texts. To do the filming we used a video camera which was the same one for all filming to keep the picture then same once it was uploaded onto our computer software. The computer editing software we used was Final Cut Pro which included all of the software we needed. To change from one slide to another we used a few transitions to change it from just jumping which made it slightly more interesting to watch and to exaggerate that it was a change of storyline. To also emphasise the storylines and give the actual trailer meaning, we included text before slides with a new storyline. This prevented confusion by the reader who may have been unsure what the clip meant without the text; for example the pregnancy scene may have not been completely clear until we added the text, โnew lifeโ. However, this scene could have more to it to make it absolutely clear. A letter from the NHS stating that the character was pregnant could have been film to support it. Timing was a vital piece of software used as the filming was far too long for a trailer so it needed to be cut down. Also, several shots of each scene were taken to get the correct one so the unused ones needed to be cut out. Timing was used to make sure nothing was too long so the clips did not become boring, and to blend the image in with the music. The additional music โSkateboardingโ had a fast pace to set the mood. We found in our research that tns would be more attracted to a trailer with a fast pace and sharp, quick clips. Therefore, we made the clips as short as possible and the music went well with watch was being watched. A different camera was used to take still images for the TV listings magazine and the poster. These were constructed on Microsoft Publisher. The blog we constructed at the beginning of the project was useful for feedback once we had finished the project. Peopleโs opinions would tell us what was good and bad about the two print productions which could help us decided what we would change if we were to do the project again. We found that the main change we would make to the TV listings magazine was to change the โbullyโsโ look and make them look more like their character; for example, remove the plaits and have her hair scraped back and put in a high bun. We plan to upload our trailer onto YouTube to get further feedback.