This document provides guidance for an assignment analyzing the website for the film Juno. It includes: 1. Key terms related to web-based media like hyperlinks, banners, home pages, forums, and styles of language. 2. Instructions to annotate a printout or electronic version of the Juno website home page, focusing on colors, language, fonts, images, links, layout, representations, and how these appeal to audiences and institutions. 3. Criteria for high-quality media studies analysis, including analyzing rather than just describing, using examples, vocabulary, and connectives, and proofreading work. 4. A prompt to peer review a partner's analysis using the provided checklist.

1. Assignment 1: Web Based Media
Los
• To recap key terminology for web based
media.
• To analyse the Juno website homepage using
the key concepts – with a focus on use of
colour, written language and font.
• To peer review and make improvements to
work.

2. What are the advantages of using
websites to promote films and TV
programmes?
1. What are the advantages of using websites to
promote films and TV programmes for:
Audiences Institutions
What can websites do that other forms of
promotion can’t?

3. Web Based Media – key vocab
2. Before we start to analyse, test yourself, what do these words and phrases
mean?
Web Based Media – Key terms:
1. Links/hyperlinks/page links
2. Buttons
3. Banner ads
4. Home page
5. Forum
6. Social networking
7. Saturated/high key colour
8. High key lighting
9. Alliteration
10. Colloquial language
11. Mode of address
12. Emotive language

4. Web Based Media – Key Terms -
Answers
Key terms:
• Links/hyperlinks/page links – links to other pages on the website.
• Buttons – icons or text you can click on to take you to another part of the website.
• Banner ads – advertisements that run along the top, bottom or down the side of web pages.
• Home page – the first page a user comes to on a website.
• Forum – part of the website where users can leave their own comments.
• Social networking – sites such as Facebook where people are able to socialise and share comment.
• Saturated/high key colour – bright colour.
• High Key lighting – bright lighting
• Alliteration – words that follow each other that begin with the same letters
• Colloquial language – slang.
• Mode of address – the tone of the written language in a text, the way the text “speaks” to its
audience.
• Emotive language – opinionated language that has an emotional effect on the audience (makes
them feel

5. Analysing a website using the key
concepts
1. Either stick the printed version of the website homepage onto a piece of A3 paper and annotate around
it, or use the electronic version and take notes underneath it, using the headings below to structure
your own analysis:
• Colours - What kind of colours have been used? What sort of image do they create for the
programme/film? How might they appeal to the audience?
• Written language - What kind of mode of address has been used? Have any techniques such as
alliteration, slang, emotive language or puns been used? What sort of image does the written language
create for the programme/film? How might it appeal to the audience?
• Fonts - What kind fonts have been used? What image do they create? How might they appeal to the
target audience?
• Pictures - What kind of pictures have been used? What kind of shot types have been used? Who features
in them? How are the characters posing etc? What sort of image do they create for the programme/film?
How might they appeal to the audience?
• Links – What sort of links are on the homepage? What other pages link to the homepage? What sort of
image do these other pages create for the programme/film? What might the appeal be to the audience of
other pages on the website?
• Layout – What can you say about the layout of the page? What is at the top, down the centre and at the
sides of the page? How might this layout appeal to the target audience?
• Representations – How are men, women, young people represented in the website homepage? Do these
representations challenge or uphold stereotypes? What sort of image do they create for the film and how
might they appeal to their target audience.
• Institutions – What sort of image does the website homepage create for the film studio/broadcaster that
made it? What sort of audience are they targeting with the website? Why might this audience be
important to them?

6. Qualities of Good Media Studies
Analysis Work
• Work analyses and doesn’t just describe – it
explains why things have been done, how things
will appeal to the target audience and what kind
of image is being created.
• Points made are backed up with specific
examples and explanations.
• A wide range of key vocabulary is used.
• Connectives are used.
• Work is proof read and re-drafted

7. Review
Swap your work with a partner, use the
checklist on the previous page to review your
partner’s analysis work, make two lists for
them, one of things they are doing well in
their work, another of things they could do to
improve