1. The document discusses a music magazine created by the author for an assignment. The magazine covers R&B music and targets teenagers and young adults. The front cover features a young female model to attract this audience based on common conventions in music magazines. 2. The contents page includes two male models to show diversity and keep the magazine interesting for its target range of audiences. The magazine aims to attract fans of R&B music through the artists featured and language used. 3. An online format is proposed for the magazine to reach a wider international audience conveniently and at no cost to view, aligning with the target audiences' likely internet usage. Major publishers like Time Inc. could potentially distribute a magazine with a similar

1. Aleksandra Rusic AS Media Evaluation
1. I have chosen R&B as a genre for my music magazine. I decided to use a female teenager as my
model for my front cover and this attracts audiences of the same age as her and also young
adults. By using a young female as the model for the front cover, I have followed forms and
conventions of a music magazine and more specifically an R&B magazine because they usually
use female models to follow the theory of the male gaze. My model has achieved this because
she has rosy cheeks and pink lips and she is slightly pouting which would in theory; attract males
to look at the magazine. Also I have followed forms and conventions of a music magazine by
positioning her in the optical view which is top and slightly to the right.
I have also made sure that my text follows forms and conventions of an R&B music magazine,
first of all through its font. For example the font of my masthead stands out because it is bold
and in capital letters and also the color makes it stand out from the background attracting
audiences making it clear which magazine it is. The color of the masthead also stands out from
the colors that the model is wearing showing a contrast between colors as she is wearing white
and black so the bright blue in the masthead stands out because it is bright. I have made sure
that my masthead is the largest font size compared to other texts and also that it fits across the
whole page. I have added some white font as well to go with her white shirt creating a house
style of grey, white and blue. I have used a variety of fonts and colors (white/blue) for the cover
lines to create individuality because otherwise it would look plain however this makes the front
cover look interesting and shows that all articles are different just by the fonts being different.
My cover lines are placed so that the reader starts from top left and ends at the bottom right, so
their reading goes in a ‘Z’ shape. This is also evidence that I have followed forms and
conventions of a real music magazine because this is how the audience usually tends to read the
front covers to find information on magazines. Also there are not a lot of cover lines so it is
easier for the reader to find main articles of what they are searching for.
2. In my contents page, I have used two male models so that it is not only females and this shows
diversity and also makes it so that my audience is a larger range of people. Also this shows that I
have used a range of images keeping the magazine interesting. Adding on, my target audience
would be a social group that listens to R&B music because of the artists I have used to advertise
it and also the language used to draw the audience towards my magazine.
The model which is used mostly in my magazine is targeted at my social group also because her
look will appeal to both genders and both teenagers and young adults. My tag line shows the
technique of surveillance as I have written ‘bringing you the latest news’. This attracts the
audience as they want to know more about celebrity life and music. The tag line would be the
same throughout every issue attracting new audiences; also it is not just for fans of music but
celebrities and gossip too. This technique is called surveillance. Also I think that my magazine
has challenged the stereotype of there being a black model on the front cover of an R&B
magazine.

2. Aleksandra Rusic AS Media Evaluation
3. Media institutions such as Time Inc. would distribute my music magazine because they
distribute magazines such as ‘Vibe’, which is a similar magazine to mine as it attracts the same
audiences. Also using aonline format would be convenient for my target audiences (teenagers
and young adults) because they are most likely to use the internet. It will also be ubiquitous for
my audience, as they would have easy access to my magazine. This will also save me money
because I would not need to pay for a distributor. I will also reach a wider audience because it is
on the internet so countries other than the UK will be able to view it, also as it is online it will be
free to view so this is also more convenient for audiences.
4. My target audience are most likely teenagers and young adults of both genders. I have targeted
this group of audience because it is most likely you will see a teenager or young adult reading an
R&B magazine depending on their music interests. For this reason I have decided to use a model
of around the same age group who is a teenager to attract my target audience further. There is
another use of the technique surveillance because it is a picture of someone their age, so they
would want to know more about an artist their age.
5. First of all I have followed the forms and conventions by using a portrait and also by using a
medium close-up and also having my model in the right place for the optical view which is
slightly right and up. Also I have followed the rule of thirds. Additionally I have followed the way
that cover lines are at the sides of the page and the masthead is at the top with a selling line on
top of that. Also my barcode is in the right place along with the price, the date and issue
number.
6. I have improved on my skills and which technologies I have used. Firstly I used to use Microsoft
Word and other programs like this to create magazines such as my preliminary task. However
then I began to use Photoshop. I have learnt many skills in the programme Photoshop such as
manipulating images and improving them. I learnt how to take away the background of an
image, and that this is easiest to do if the picture is taken in front of a green background. Also
taking away imperfections using the air brush tool and also cloning places on the models face to
even out their skin colour.
7. Since doing my preliminary task I have learnt many new skills and techniques that have
contributed to my final product of my music magazine. I have upgraded my picture quality as in
my preliminary task I used my mobile phone to take pictures whereas for my music magazine I
used professional cameras for my photo shoot and a good quality camera for pictures I had
taken outside of school. This showed the improvement in images as the music magazine images
look much more professional than the images in my preliminary task. Also I have learnt to use a
different program which is Photoshop in comparison to using Microsoft Word in my preliminary
task. The differences in these programs are that I can manipulate my images and make them
look more professional. I have also learnt how to follow the forms and conventions of a real
magazine, which I did not know when doing my preliminary task. In my preliminary task my
products looked very plain and unorganised because there were a lot of spaces and also I did

3. Aleksandra Rusic AS Media Evaluation
not place many features in the right places such as the date and issue number. In my music
magazine I have learnt how to attract my audience and how to follow the rule of thirds, I also
learnt how to fill out my page but at the same time not make it look too crowded. I have learnt
how to make my music magazine look professional.
I have placed the puff
in the middle of the
magazine instead of at
the top right hand
corner like other
magazines. I did this to
challenge conventions
My barcode placement
follows forms and
conventions
.
My model is looking
straight ahead
following the male
gaze to attract
males. She also has
pink lips and rosy
cheeks supporting
this
My tag line is under my
title following conventions
of music magazines as this
will always remain the
same and will attract the
audience using the
technique of surveillance
because they want to
know the ‘latest news’.

4. Aleksandra Rusic AS Media Evaluation
Uses the
technique of
surveillance
because the
reader wants to
know more
Different categories
to make it easier for
the reader to find
what they are
looking for
Images instead of
words to highlight
the main articles
and pages
Used a full
page for an
image
following
forms and
conventions of
some double
page spreads
Use of pull quotes also follows the forms and
conventions of a real double page spread and
it highlights important information within the
article and also makes the audience want to
read more
The title of the
article is in
different sizes
following forms
and
conventions.