3. The hardware used within the research process was computers, for
search engines like Google and Google images, and a Canon 600D
SLR camera, for filming the audience interviews to establish the
target audience. The software used within the research process
was YouTube (to initially find the music videos to analyse, then pick
the chosen song we would used to film a music video for), Google/
Google Images( to find existing media products such as digipaks
and magazine adverts so we could follow the conventions and
aesthetics of the genre), Survey Monkey ( to create a survey for the
audience so we could establish the target audience and their
preferences for the music video in terms of genre and visuals),
Microsoft Word ( to present the findings from survey monkey and
analyse them and also to analyse the audience interviews),
Slideshare/LinkedIn ( to upload the Word document onto blogger)
and lastly Blogger ( to present all of my work to create the portfolio).
4. Technology used:
- Blogger
- YouTube
- Word
- PowerPoint
- Slideshare/ linkedIn
- Scanner/ fax
- Google/ Google images
- Mobile phones
5. When we had completed the research stage, we then stared planning the
music video, the digipak and the magazine advert. I originally drew out
the storyboards and the mock-ups of the digipak and the music
magazine; I then used a scanner to add these images onto my blog
(Blogger). I used YouTube to play the song (You’re Somebody Else)
and watch the existing music video whilst I came up with ideas for the
narrative story line and when creating the storyboards. I used
Microsoft Word when I created the Risk Assessment, Appearance
release forms and the location release form. This was so the
information was clearly set out and in a format where I could create
tables for information if I needed to. I then used Microsoft PowerPoint
to create the Shooting schedule, Equipment list and Shot list which is
essential in the production process to keep organised and keep
timings. I used Slideshare/ LinkedIn to upload the Microsoft Word and
Microsoft PowerPoint documents onto my blog, Blogger, where all my
work is presented, and lastly I used Google and Google images to
source similar/exact images for the costumes for the actors and the
various locations in the music video.
6. Canon 600D SLR camera
Tripod
Photoshop
Adobe premier
YouTube
GoPro
Mobile phones
7. When constructing the music video and ancillary products we used a
Canon 600D SLR camera to film the music video and take images for
the digipak and music video as a group. We also used the tripod for
this as this meant the shots weren’t blurry or shaky when filming;
however, the images on the digipak were blurry on purpose as this
added to the uneasy feeling of the music video and the conceptuality of
it. I then used Adobe Photoshop to create the Digipak, another member
of my group also used Adobe Photoshop when creating the magazine
advert and then as a group we also used Adobe Premier to edit and
create the music video. We also used a GoPro when filming certain
scenes of the music video as this adds diversity to the shots being
used and enabled us to film certain car scenes nearer the end off the
music video. We used mobile phones to stay connected when filming
so we knew the exact dates and timings for filming and then editing
afterwards. We used YouTube to upload the music video onto the
internet so that we could get audience feedback and constructive
criticism .
9. In the evaluation process, I used YouTube to get audience feedback
but also analyse the visuals of the music video and related it to
Andrew Goodwin’s theory from the research and planning process.
This is the same for Facebook messenger as I used this for
audience feedback which was successful in gaining information and
constructive criticism. I then used Microsoft PowerPoint to present
some of the evaluation and then used Slideshare/ LinkedIn to
upload this presentation onto my blog. I have used Blogger
throughout the entire process of creating the music videos and the
ancillary texts from the Research to the evaluation. Blogger has
allowed me to present my work in a clear format that is easy to
access and therefore may reach a wider audience.
