1. Individual analysis of the interviews:
What isyour favourite genre?
Amelia(Intervieweenumber1)
In our firstinterviewAmeliasaidthatherfavourite genre wasindie rock.She alsostatedthatshe
likedthe lyricswhenlisteningtothisstyle of music.Thistellsusthatinour musicvideowe should
incorporate a memorable andeffective storylinethatcorrelatestothe lyricsof the song.Thiswill
draw the attentionof youngerlistenerssuchasAmelia butalsoolderonesasthe lyricswill are
meaningful andtherefore,the musicvideowill be aestheticallypleasingandeasiertowatch.
Emma (Interviewee number2)
In our secondinterviewwithEmma,she statedthatshe mostenjoyedPopmusicdue tothe recent
trends;thistellsusthatour musicvideoalsoneedstoinclude up-to-date fashiontrendsandanon
trendcolourpalette;suchas eitheradeep, winteryvibeorpastel andfloral vibe etc.Therefore,the
aestheticof the actors inour musicvideoandthe visualsof the performance needtobe the key
focuspointof the musicvideo.
Will (Intervieweenumber3)
In our thirdand last withWill,he answeredPop-Rockdue tohimlikingthe rock-style musicvideo
juxtaposingthe bubblinessof the popmusic. Fromthiswe coulduse a rock style theme withinour
musicvideohowever,due toourotherinterviewees,theypreferamore narrative style thatisn’t
oftenseeninrockmusic.Also,recenttrendsdonotappear inrock musicwhereastheydowithin
indie/alternativeandpopmusic.
What isthe mostmemorable musicvideoyouhave seen?
Amelia
For thisquestion,Ameliaanswered‘All Iwant’byKodaline. Thisisan indie//alternative bandthat
focusesonmemorable musicvideosandlinkingthe lyricstothese visuals. The musicvideoactually
has twoparts- part 1 and part 2- andhas a strong storyline thatalsohas a moral.The main
character isdeformed andbecause of this,there isa clearlinktovoyeurismthroughoutthe two
musicvideos.Also,throughoutthe videothereare variouscamerashots thatare linkedtothe music
genre’sconventions.Inthe videothere are noclose-upsandfocusonstar appeal whichisalso
conventional of the musicgenre;therefore,inourmusicvideowe wouldn’tfocusonthe banditself
and ratherthe narrative of the video.Consequently,forourmusicvideowe needto create a music
videowithaclear narrative thatcorrelatestothe musicand the lyrics.
Emma
Emma answered‘ChasingPavements’byAdele;the performance of thismusicvideois basedona
strongnarrative of a clearrelationshipbetweenthe twoindividualsinvolved.The carcrash scene
that has beenusedconnectsthe vieweremotionallytothe characterswithinthe musicvideo;this
promotesouruse of narrative aswe want viewers torelate tothe video. Thisscreenshotfrom
Wikipediagivesthe synopsisof the musicvideo‘ChasingPavements’byAdele.
2. Will
Will answered‘Dani California’byRedHotChilli Peppers.Thismusicvideostartsoutbeingblackand
white andhad shortinsertsof it whichcreatesa vintage feelingjuxtaposeswiththe vivid,bright
colourslateron.These colourscorrelate tothe musicmore thanblack and white due tothe music
beingrock-like andbrightcolourslinktothe aestheticof the bandas well comparedtoblackand
white.Withinthe musicvideothereisalsosectionsthatare filmedof the bandperformingonstage.
Thisis notconventional of mostmusicvideosdue totraditionallytheyhave acouple of setsin
differenttime zonesratherthankeepingone set. Throughoutthe videothere isalsointertextuality
referencingto ‘ElvisPresley’,‘KISS’and‘Nirvana’.Due tothe varietyof stylesandaestheticsof the
musicreferencesthiscreatesavarietygenrestothe musicvideoandthereforeappeals tomore
audiencesandviewers. Throughoutthe musicvideothere are manyclose-upshotsandfocuson
star appeal,thisisa traditional conventionof musicvideos.Lookingatthe musicvideo,inourswe
shouldtryto involve intertextualitytocreate diversityandwe shouldadddifferentinserts
throughoutthe videoof eitherdifferentlocations,peopleorstar appeal.
Do youwatch musicvideosinyourspare-time andwhatdoyoulike ina musicvideo?
Amelia
‘Yes, narrative,astory line,heartfeltandmeaningful,the audience canrelate’
Due to the respondents answerof lookingfora narrative andstoryline we are goingtocreate our
musicvideowithaclear storyline thatreflectsthe heartfeltandmeaningful lyrics;because of this,
the audience canrelate tothe musicvideoandtherefore,more viewersshouldwatchthe music
video.
Emma
‘Yes,I lookforcoloursand costumes’
She looksforcoloursand costumeswithinthe videosshe watches;thissuggeststhatwe should
incorporate brightercolourssopossiblyvariouslocations.Forexample,ascene withthe
sunset/sunrise,adark nightwiththe starsor a greenmeadow withflowersjusttoaddcolour
withoutthe musicvideolookinggarish.However,forthe costumeswe couldhave certainactorsin
blackand white forexample andothersinbrightcolours- sotops,trousersandpossiblydresses.
Will
‘Yes,mixture betweenrockandpop, heavinessof rock’
3. Will likesthe combinationof rockandpop withinthe musicand visuals,therefore,these typesof
musicvideoscanoftenturnout lookingquite punkyforexample the band,The 1975 ‘Somebody
else’.Forourmusicvideowe needtocover quite a few differentgenresbasedonouraudience
researchbefore butalsobecause of the interviewsaseachof these respondentslikegenresthatare
connectedbutare different;forexample Ameliarepliedindie-rock,EmmarepliedPopandWill
repliedwithpop-rock.
What isyour favourite albumcoverandwhy?
Amelia
Ameliaanswered‘Blackholesandrevelations’byMuse;this
albumcoveris veryvibrantandincorporatedsaturatedcolours
includingbluesandoranges.These juxtaposingcolourscreate
an appeal toconsumersand are drawn to buyingthe album.
Thistherefore correlatestoAmelia’sanswerof likingthe
colours. Consequentlyinthe digipakwe create,we shouldalso
include bright,vividcoloursthatwouldattractconsumersto
buyour mediaproduct.
Emma
From Emma’sresponse of ‘Headfull of dreams’byColdplay,
thissuggeststhatthe respondentlikesbold,colourswhichis
furtherbackedupwiththe last response of lookingforcolours
and costumeswithinmusicvideos.Herlikingthesebold
coloursand the geometricdesignonthe coverfurther
suggeststhatwe shouldincorporate abolddesignthatwill
attract the attentionof the consumer.
Will
Will’sresponse of the ‘AbbeyRoad’ albumbyThe Beetles
suggeststhathe likespalercoloursandmore of a neutral
colourpalette ratherthansaturatedand boldcolourslike
AmeliaandEmma.Thissuggeststhatour musicvideoneedsto
appeal tovarioustastesincolours,costumesandaesthetics.
He likesthe coverdue tothe geometricpavement whichalso
linkstothe ‘Head full of Dreams’coverabove.He alsolikesthe
bandmemberswalkingacrossthe roadin unison which
suggestshe mayprefera more stagedset-upratherthan
bandsand artistslookingnatural.
Therefore,lookingatall the respondent’s answers,inourmusicvideowe needto appeal toa wider
varietyof consumersratherthana selectfew.
