Evaluation 5
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The document discusses tactics used to attract a target audience for a magazine. The key tactics included setting a low price of £2-3 to appeal to the financial concerns of students and young people, using calm colors without being bright and flashy to create a relaxed atmosphere for outsiders, and using informal friendly language to address readers in a non-patronizing way and make the magazine approachable.
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Evaluation question 5
By interviewing students about their preferences, the author learned that their target audience preferred magazines with bright contrasting colors and an informal, relaxed tone. The front cover of the magazine featured these elements along with casual images of students. Additionally, the magazine included a puff offering free festival tickets, which would attract students seeking an affordable break from studies and hoping to win prizes.
Campaignbookpdf
The document provides a situation analysis, demographic profile, SWOT analysis, goals, and campaign strategy for a JC Penney advertising campaign. It analyzes the target demographic of middle class families like the Smiths who are looking for trendy but affordable home goods and clothing. The goals are to market to Generation Y and position JC Penney as offering quality products at reasonable prices. The campaign strategy is to create the hashtag "#SaveYourPenneys" to generate social media posts of customers in their new JC Penney purchases and offer gift cards as incentives.
Presentation 5
- 52% of the target audience never buys magazines and 76% view online magazines even if they don't buy print.
- 75% would buy ELLE Magazine and 25% would buy Entertainment Magazine.
- 88% agreed there is a need for an informative, entertaining culture magazine for their age group.
- For price, 50% voted £2.50-£2.99, seeing the content as worth a higher price despite their lower income.
Question 2,
The document discusses how the media product represents social groups through its portrayal of clothes, facial expressions, and makeup in photoshoots. For clothes, the model wears simple, affordable outfits in black and white to inspire audiences to purchase similar styles. Facial expressions show a relaxed smile and averted gaze to intrigue audiences and suggest mystery. Makeup is subtle without bright colors so as not to distract from the overall look, allowing audiences to relate to the natural beauty.
Poster making
A POSTER conveys a social message in an eye-catching way. A poster should be visually attractive and readable from a distance. Posters are extensively used by NGOs, political parties, government departments, etc.
Question 5 evaluation
The document discusses key elements for an effective music magazine, including use of color, masthead, cover image, and additional extras. The masthead "Pop-iT" is bold and colorful to attract the target audience. The cover image must be of someone handsome and charming to match the pop genre. While some audiences prefer the images, 60% are drawn to read interesting text in the front cover and contents page about stars they follow. Including posters, tickets and prizes widens the audience by giving them extras they want.
Rationale
This document outlines an idea for a TV advertising campaign to promote mental health and coping strategies for stressed students aged 16-18. The proposed ad would tell a story of a student experiencing stress from schoolwork shown through black and white imagery and static noise, who then finds relief and color when putting on headphones and listening to music. The goal is to create an emotionally impactful and relatable ad that highlights healthy coping mechanisms like music for stressed youth audiences.
Canon rationale
The document discusses a print advertisement campaign for Canon aimed at young people ages 15-25. It provides rationale for the target audience and use of a print ad. Research was conducted on existing Canon and photography-themed print ads, noting trends in color palettes, journey themes, and slogans. Ideas are proposed for a print ad representing a journey of self-discovery using imagery of a person in a mirror reaching for their reflected self. The ad aims to be relatable, inspirational, and appeal to the target audience while meeting campaign objectives.
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Evaluation question 5
By interviewing students about their preferences, the author learned that their target audience preferred magazines with bright contrasting colors and an informal, relaxed tone. The front cover of the magazine featured these elements along with casual images of students. Additionally, the magazine included a puff offering free festival tickets, which would attract students seeking an affordable break from studies and hoping to win prizes.
Campaignbookpdf
The document provides a situation analysis, demographic profile, SWOT analysis, goals, and campaign strategy for a JC Penney advertising campaign. It analyzes the target demographic of middle class families like the Smiths who are looking for trendy but affordable home goods and clothing. The goals are to market to Generation Y and position JC Penney as offering quality products at reasonable prices. The campaign strategy is to create the hashtag "#SaveYourPenneys" to generate social media posts of customers in their new JC Penney purchases and offer gift cards as incentives.
Presentation 5
- 52% of the target audience never buys magazines and 76% view online magazines even if they don't buy print.
- 75% would buy ELLE Magazine and 25% would buy Entertainment Magazine.
- 88% agreed there is a need for an informative, entertaining culture magazine for their age group.
- For price, 50% voted £2.50-£2.99, seeing the content as worth a higher price despite their lower income.
Question 2,
The document discusses how the media product represents social groups through its portrayal of clothes, facial expressions, and makeup in photoshoots. For clothes, the model wears simple, affordable outfits in black and white to inspire audiences to purchase similar styles. Facial expressions show a relaxed smile and averted gaze to intrigue audiences and suggest mystery. Makeup is subtle without bright colors so as not to distract from the overall look, allowing audiences to relate to the natural beauty.
Poster making
A POSTER conveys a social message in an eye-catching way. A poster should be visually attractive and readable from a distance. Posters are extensively used by NGOs, political parties, government departments, etc.
Question 5 evaluation
The document discusses key elements for an effective music magazine, including use of color, masthead, cover image, and additional extras. The masthead "Pop-iT" is bold and colorful to attract the target audience. The cover image must be of someone handsome and charming to match the pop genre. While some audiences prefer the images, 60% are drawn to read interesting text in the front cover and contents page about stars they follow. Including posters, tickets and prizes widens the audience by giving them extras they want.
Rationale
This document outlines an idea for a TV advertising campaign to promote mental health and coping strategies for stressed students aged 16-18. The proposed ad would tell a story of a student experiencing stress from schoolwork shown through black and white imagery and static noise, who then finds relief and color when putting on headphones and listening to music. The goal is to create an emotionally impactful and relatable ad that highlights healthy coping mechanisms like music for stressed youth audiences.
Canon rationale
The document discusses a print advertisement campaign for Canon aimed at young people ages 15-25. It provides rationale for the target audience and use of a print ad. Research was conducted on existing Canon and photography-themed print ads, noting trends in color palettes, journey themes, and slogans. Ideas are proposed for a print ad representing a journey of self-discovery using imagery of a person in a mirror reaching for their reflected self. The ad aims to be relatable, inspirational, and appeal to the target audience while meeting campaign objectives.
Evaluation
The target audience for the media product is Black people aged 14+ from lower and middle class backgrounds who are interested in fashion, music, and youth culture. The document discusses how this audience was identified based on feedback from others who thought the magazine represented Black people in a positive light. The audience is attracted to the magazine because of the urban fashion on the cover, the model used, and the classy color scheme which stands out. The content of interesting and relevant articles along with a special subscription offer also helps attract readers.
Q5
My target audience for the magazine was males and females aged 16 to 25, similar to other music magazines like NME. I designed the front cover with a masked image to catch attention and seem unusual. Internally, I followed Gutenberg's design principle by placing the masked image on the left side near the top, the strongest area. My double page spreads were intended to make readers feel like they were speaking directly to the artists, as done successfully in Q and Kerrang! magazines.
Evaluation 5
The document discusses various techniques used to attract an audience to a music magazine. These techniques include offering an exclusive interview with a famous musician, using the main music topic in large font on the cover to show authority, employing an unusual font for the cover artist to draw attention, including a subscription section and special offers, promoting the magazine on social media where the target audience engages, and holding competitions to win money off well-known brands to entice customers and hopefully increase sales. Big, commanding letters on the cover are also used to immediately draw attention and entice readers to look deeper into the magazine.
Evaluation question # 3
My production skills developed throughout this project by focusing on teenagers as the target audience for my music magazine. As a teenager myself, I understand what interests other teenagers and can produce content they can relate to. By featuring rock music and teenage models, and keeping the price low, my magazine is aimed at attracting teenage girls and boys to buy it.
Evaluation question 2
The document discusses how a proposed rock music magazine would represent and appeal to its target audience. It aims to target teenage and young adult females, a group not heavily marketed to currently. A survey showed interest in a rock genre magazine. The magazine would feature female artists and use feminine colors and layouts to appeal to its target demographic. Its content and style would be contemporary to keep younger readers interested and represented.
Evaluation Question 5
The document discusses how the author attracted and addressed their audience for their magazine. To attract readers, they used a bold red masthead, small pricing, varied text sizes to highlight features, and a clear color scheme. They also offered a free gift like a downloadable CD. The celebrity on the cover looked directly at the viewer to make the magazine more inviting. To address readers, the magazine included artists looking at the camera and used informal yet informative language to seem leisurely rather than for work.
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Evaluation question 4&5
The target audience for the magazine is males and females aged 16 to mid-20s. The author used a focus group on Facebook to get feedback on design elements and asked for opinions. Both genders were targeted by using neutral colors and avoiding stereotypical gendered content. The magazine was also priced affordably at £1.50 to be accessible to many people while still providing rich content. It features up-to-date music, images, artists and news relevant to the target demographic without focusing on a niche audience. Common magazine conventions like bold text, imagery and layout were used to attract this audience.
Smile Rationale
The document outlines a marketing campaign for a mental health organization called Mind. It discusses conducting a survey to identify the target audience of 16-18 year olds. It proposes creating a podcast and TV advertisement to promote smiling as a way to reduce stress. The key points covered include researching existing mental health ads, developing storyboards, selecting fonts and unique color schemes, and ensuring the campaign will appeal to and be successful for the target audience.
We love this 1 d contents analysis
This document analyzes the target audience of a magazine based on visual cues and content. The main image features the boy band One Direction smiling and making eye contact, drawing in their large fan base. As the band and their clothing are described as "basic" and "mainstream," and the members are fully covered up, the intended audience is identified as young. More images than text are used to engage a younger audience with shorter attention spans. Pull quotes with slang words and references to posing naked also indicate the target is specifically young females. Colors, fonts, and addressing the reader directly create an upbeat style appropriate for fun-loving teens. Free poster advertisements would appeal to this audience by offering an incentive.
Question 5
The document summarizes how the author addressed and attracted their audience in their magazine cover design. Some key techniques included using purple and blue colors that connote royalty and wealth to appeal to the target audiences. The cover uses bold fonts and a prominent image to demonstrate power and confidence. A medium shot of a model looking at the camera conveys confidence and empowerment, aligning with the magazine's goal of empowering minority groups. Social media links show an understanding of the audience and technology trends. Overall, the design aims to appeal to empowerment and standing out from mainstream conventions through techniques that connote power, importance, and confidence.
Codes and conventions a2 advert page
The document analyzes conventions across different types of regional magazine advertisements. It finds that fashion store ads typically avoid direct address to focus on the clothes, use attractive female models viewed through "the male gaze", and feature full-body shots showing outfits. Restaurant ads commonly include appetizing food images as the background with address and social media links. Interior ads are often double-page spreads of modern rooms and target older audiences. Analyzing these conventions will help the author design an authentic-looking fashion store ad with limited resources.
Influence campaign
This document proposes a marketing campaign for a hotel to promote their business services to attract more business guests. The campaign would feature photos of famous businessmen, celebrities, and influencers enjoying leisure activities at the hotel across different areas and services. These photos would be shared on social media, the hotel's website and communications to tell a story and reach new audiences. The hotel would measure the success of the campaign based on influencer participation, social media engagement, and a survey to guests on awareness of the campaign.
Question 2 evaluation
This magazine targets readers aged 16-25 years old. It aims to attract young adults and teenagers. The cover features a black and white image of two young male musicians to represent up-and-coming artists appealing to its target demographic. The simple color scheme and rough font for the masthead are designed to look professional yet appeal to young people without gender expectations. The magazine represents the music industry and aims to catch the attention of its young readership through its images, text, and design.
Question 5
The magazine targeted both males and females aged 15-25 by using a unisex color scheme of black, red, white, and grey in its design. It addressed this audience by featuring a young female model on the cover to appeal to both female readers, who could relate to her, and male readers. While the female model was intended to attract both genders, the absence of a male model limited the magazine's demographic primarily to females. The magazine also used a fashionable leather jacket worn by the cover model to draw in the younger generation by something they could relate to.
Presentation5
The document provides planning details for a magazine cover and website. It lists typical codes and conventions used in magazines, such as having subcategories of content, search bars, advertisements, and multiple media platforms. Covers usually feature a celebrity using direct eye contact to sell a product. Text uses bold fonts and natural lighting. Colors are usually neutral to highlight the main image. The document then discusses plans to challenge stereotypes by featuring non-perfect celebrity stories rather than images, and expanding content and the audience beyond just women's issues.
Magazine planning
The document discusses planning for a magazine genre convention and website. For the magazine, it will use typical conventions like a consistent masthead, direct address on the cover, and bright colors. The coverlines will focus on topics like fashion and beauty. The website will include subcategories of content, a popup to subscribe, and a Q&A video segment sourced from social media to demonstrate cross-platform interaction. Both the magazine and website will maintain consistent branding elements like the masthead font and slogan.
Smile
The document provides information for an advertisement campaign for the mental health charity "Mind". It discusses the client, target audience, research conducted, and lessons learned. The client is Mind and the goal is to produce a creative ad that makes people smile. The target audience is those with mental health issues around the author's age. Research included a mind map of things that make people smile, like hobbies, and articles showing how smiling can benefit mental health by reducing stress. An idea is a montage showing people enjoying time with friends doing activities they love.
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Selling point of nme
NME uses several techniques as selling points to attract readers and boost sales:
1) Words like "unseen" and promises of new, exciting content entice viewers to buy more issues for additional information.
2) Bright colors are used on the cover and pages to grab attention as viewers are more likely to purchase if the magazine stands out visually.
3) Teasing previews with words like "inside" give a taste of articles but imply more details are within, encouraging further reading or purchase.
Evaluation 4
The target audience for the media product is 16-25 year olds who want to distance themselves from wider society and assert their individuality. Specifically, the audience would be fans of indie and alternative music who are students or young professionals looking to have fun and relieve stress from school or work. However, the target age range may be higher to also include office workers and other established professionals seeking an escape through the product's angsty sophistication.
Music magazine pitch (plz save bby)
The document outlines plans for a new music magazine targeting indie and alternative music fans aged 17-28. There is currently a gap in the market for such a publication. The magazine will focus on unsigned and lesser known bands, and feature exclusive interviews and reviews. It will have a laidback style incorporating art and photography, and an informal tone to match the target audience's attitude.
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Evaluation
The target audience for the media product is Black people aged 14+ from lower and middle class backgrounds who are interested in fashion, music, and youth culture. The document discusses how this audience was identified based on feedback from others who thought the magazine represented Black people in a positive light. The audience is attracted to the magazine because of the urban fashion on the cover, the model used, and the classy color scheme which stands out. The content of interesting and relevant articles along with a special subscription offer also helps attract readers.
Q5
My target audience for the magazine was males and females aged 16 to 25, similar to other music magazines like NME. I designed the front cover with a masked image to catch attention and seem unusual. Internally, I followed Gutenberg's design principle by placing the masked image on the left side near the top, the strongest area. My double page spreads were intended to make readers feel like they were speaking directly to the artists, as done successfully in Q and Kerrang! magazines.
Evaluation 5
The document discusses various techniques used to attract an audience to a music magazine. These techniques include offering an exclusive interview with a famous musician, using the main music topic in large font on the cover to show authority, employing an unusual font for the cover artist to draw attention, including a subscription section and special offers, promoting the magazine on social media where the target audience engages, and holding competitions to win money off well-known brands to entice customers and hopefully increase sales. Big, commanding letters on the cover are also used to immediately draw attention and entice readers to look deeper into the magazine.
Evaluation question # 3
My production skills developed throughout this project by focusing on teenagers as the target audience for my music magazine. As a teenager myself, I understand what interests other teenagers and can produce content they can relate to. By featuring rock music and teenage models, and keeping the price low, my magazine is aimed at attracting teenage girls and boys to buy it.
Evaluation question 2
The document discusses how a proposed rock music magazine would represent and appeal to its target audience. It aims to target teenage and young adult females, a group not heavily marketed to currently. A survey showed interest in a rock genre magazine. The magazine would feature female artists and use feminine colors and layouts to appeal to its target demographic. Its content and style would be contemporary to keep younger readers interested and represented.
Evaluation Question 5
The document discusses how the author attracted and addressed their audience for their magazine. To attract readers, they used a bold red masthead, small pricing, varied text sizes to highlight features, and a clear color scheme. They also offered a free gift like a downloadable CD. The celebrity on the cover looked directly at the viewer to make the magazine more inviting. To address readers, the magazine included artists looking at the camera and used informal yet informative language to seem leisurely rather than for work.
The future of content is rooted in the past
Learn the value of authenticity, going back to the roots of marketing and harnessing the power of storytelling. Discover how to have conversations with your audiences that matter and how to use this interaction to better hone your communication strategy. Technology has changed the way audiences interact with content as they increasingly become the star of their own show. This workshop will show you how to ride the wave and avoid getting drowned out in a sea of ineffective content.
Evaluation question 4&5
The target audience for the magazine is males and females aged 16 to mid-20s. The author used a focus group on Facebook to get feedback on design elements and asked for opinions. Both genders were targeted by using neutral colors and avoiding stereotypical gendered content. The magazine was also priced affordably at £1.50 to be accessible to many people while still providing rich content. It features up-to-date music, images, artists and news relevant to the target demographic without focusing on a niche audience. Common magazine conventions like bold text, imagery and layout were used to attract this audience.
Smile Rationale
The document outlines a marketing campaign for a mental health organization called Mind. It discusses conducting a survey to identify the target audience of 16-18 year olds. It proposes creating a podcast and TV advertisement to promote smiling as a way to reduce stress. The key points covered include researching existing mental health ads, developing storyboards, selecting fonts and unique color schemes, and ensuring the campaign will appeal to and be successful for the target audience.
We love this 1 d contents analysis
This document analyzes the target audience of a magazine based on visual cues and content. The main image features the boy band One Direction smiling and making eye contact, drawing in their large fan base. As the band and their clothing are described as "basic" and "mainstream," and the members are fully covered up, the intended audience is identified as young. More images than text are used to engage a younger audience with shorter attention spans. Pull quotes with slang words and references to posing naked also indicate the target is specifically young females. Colors, fonts, and addressing the reader directly create an upbeat style appropriate for fun-loving teens. Free poster advertisements would appeal to this audience by offering an incentive.
Question 5
The document summarizes how the author addressed and attracted their audience in their magazine cover design. Some key techniques included using purple and blue colors that connote royalty and wealth to appeal to the target audiences. The cover uses bold fonts and a prominent image to demonstrate power and confidence. A medium shot of a model looking at the camera conveys confidence and empowerment, aligning with the magazine's goal of empowering minority groups. Social media links show an understanding of the audience and technology trends. Overall, the design aims to appeal to empowerment and standing out from mainstream conventions through techniques that connote power, importance, and confidence.
Codes and conventions a2 advert page
The document analyzes conventions across different types of regional magazine advertisements. It finds that fashion store ads typically avoid direct address to focus on the clothes, use attractive female models viewed through "the male gaze", and feature full-body shots showing outfits. Restaurant ads commonly include appetizing food images as the background with address and social media links. Interior ads are often double-page spreads of modern rooms and target older audiences. Analyzing these conventions will help the author design an authentic-looking fashion store ad with limited resources.
Influence campaign
This document proposes a marketing campaign for a hotel to promote their business services to attract more business guests. The campaign would feature photos of famous businessmen, celebrities, and influencers enjoying leisure activities at the hotel across different areas and services. These photos would be shared on social media, the hotel's website and communications to tell a story and reach new audiences. The hotel would measure the success of the campaign based on influencer participation, social media engagement, and a survey to guests on awareness of the campaign.
Question 2 evaluation
This magazine targets readers aged 16-25 years old. It aims to attract young adults and teenagers. The cover features a black and white image of two young male musicians to represent up-and-coming artists appealing to its target demographic. The simple color scheme and rough font for the masthead are designed to look professional yet appeal to young people without gender expectations. The magazine represents the music industry and aims to catch the attention of its young readership through its images, text, and design.
Question 5
The magazine targeted both males and females aged 15-25 by using a unisex color scheme of black, red, white, and grey in its design. It addressed this audience by featuring a young female model on the cover to appeal to both female readers, who could relate to her, and male readers. While the female model was intended to attract both genders, the absence of a male model limited the magazine's demographic primarily to females. The magazine also used a fashionable leather jacket worn by the cover model to draw in the younger generation by something they could relate to.
Presentation5
The document provides planning details for a magazine cover and website. It lists typical codes and conventions used in magazines, such as having subcategories of content, search bars, advertisements, and multiple media platforms. Covers usually feature a celebrity using direct eye contact to sell a product. Text uses bold fonts and natural lighting. Colors are usually neutral to highlight the main image. The document then discusses plans to challenge stereotypes by featuring non-perfect celebrity stories rather than images, and expanding content and the audience beyond just women's issues.
Magazine planning
The document discusses planning for a magazine genre convention and website. For the magazine, it will use typical conventions like a consistent masthead, direct address on the cover, and bright colors. The coverlines will focus on topics like fashion and beauty. The website will include subcategories of content, a popup to subscribe, and a Q&A video segment sourced from social media to demonstrate cross-platform interaction. Both the magazine and website will maintain consistent branding elements like the masthead font and slogan.
Smile
The document provides information for an advertisement campaign for the mental health charity "Mind". It discusses the client, target audience, research conducted, and lessons learned. The client is Mind and the goal is to produce a creative ad that makes people smile. The target audience is those with mental health issues around the author's age. Research included a mind map of things that make people smile, like hobbies, and articles showing how smiling can benefit mental health by reducing stress. An idea is a montage showing people enjoying time with friends doing activities they love.
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Selling point of nme
NME uses several techniques as selling points to attract readers and boost sales:
1) Words like "unseen" and promises of new, exciting content entice viewers to buy more issues for additional information.
2) Bright colors are used on the cover and pages to grab attention as viewers are more likely to purchase if the magazine stands out visually.
3) Teasing previews with words like "inside" give a taste of articles but imply more details are within, encouraging further reading or purchase.
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Evaluation 4
The target audience for the media product is 16-25 year olds who want to distance themselves from wider society and assert their individuality. Specifically, the audience would be fans of indie and alternative music who are students or young professionals looking to have fun and relieve stress from school or work. However, the target age range may be higher to also include office workers and other established professionals seeking an escape through the product's angsty sophistication.
Music magazine pitch (plz save bby)
The document outlines plans for a new music magazine targeting indie and alternative music fans aged 17-28. There is currently a gap in the market for such a publication. The magazine will focus on unsigned and lesser known bands, and feature exclusive interviews and reviews. It will have a laidback style incorporating art and photography, and an informal tone to match the target audience's attitude.
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Nme contents review
The document analyzes the layout, design elements, and style of an alternative music magazine's contents page. It notes that the page is cluttered with many images and quotes to grab attention. There is no single main image - the entire page is filled with photos from articles to convey the magazine's action-packed nature. Key elements that establish the magazine's brand include a centered bold header, black/white/red color scheme, and liberal use of photos over text. The informal tone and friendly addressing of readers aims to make them feel comfortable and engaged with the content.
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V magazine contents review
This magazine layout summary describes the design elements used including a large central image taking up most of the page with text in one column on the right side. The color palette is kept basic with black, white, greys, and skin tones to reflect the music genre's understated appeal. The inconsistent fonts and layout with one column header connotes the uniqueness of the genre and its individualist audience.
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Evaluation 7
The student learned a great deal in producing their media product. Their early trial product lacked skills and did not look like a viable commercial product. Through research, their knowledge of appearance, layout, style, audience, and avoiding putting off social groups grew extensively. They also learned when a product becomes too crowded and distracting. The student's technology skills, like using InDesign, improved the most over the course of the project going from unsure usage to confident creation of a satisfactory final product.
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Similar to Evaluation 5
Question 5
The document describes how the creator of an acoustic/rock music magazine addressed their target audience of primarily females aged 16 and above. They used colors like purple and mint green that have feminine connotations. Fonts and language were chosen to seem mature but not formal to appeal to teenagers. Features like a competition and band reviews aimed to attract and engage readers. The overall design was intended to match the aesthetic interests of the target demographic.
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This document discusses how the author's media product, an indie music magazine called Vagabond, represents the social group of indie music fans. The magazine aims to appeal to a chilled, mellow indie crowd who dress in warm colors like burgundy, orange and brown. The cover features models with stony expressions representative of indie stereotypes. Inside pages show the models having fun to contrast the serious cover. The clothing, minimalist font, and block colors aim to match what typical indie fans would appreciate. Models on the cover are young British adults to match the intended readership.
Question 5 evaluation
The document discusses how the magazine addresses and attracts its target audience. It uses a colorful layout with a simple, clean design to appeal to female readers. The front page uses various fonts and includes a photo of smiling characters to seem informal yet recognizable and associate the magazine with happiness. Photos in different styles and locations throughout portray different feelings and appeal to a wide range of readers. The color scheme and overall clean, organized look aim to attract the target audience of teenage girls.
Question 2 of evaluation
This document discusses the design choices made for a magazine targeted towards teenage girls. It explains that a pink color scheme and bubbly fonts were used to attract the target audience as pink is seen as a girly color. Pictures of pink lips were included on the contents page to reinforce the feminine focus. While some blue was also used, it was a pale blue still considered appealing to girls. The magazine follows traditional pop magazine conventions through its use of bright colors, celebrity pictures, and topics related to romance, makeup, and fashion. By adhering closely to standard pop magazine representations, it supports rather than challenges dominant ideologies about the target audience.
Question 2 of Evaulation
This document discusses the representation of a target audience in a pop magazine and whether it challenges dominant ideologies. It describes the magazine's target as young, girly girls and how it represents them through the use of the color pink. Bold, bubbly text is used to engage shorter attention spans. A picture of pink lips reinforces the feminine focus. While some blue is used, it appeals to girls and breaks up only using pink. The magazine supports dominant ideologies of pop magazines by using bright colors, celebrity pictures, and cover lines about topics like romance and fashion. It keeps expectations for the genre without challenging stereotypes.
How did you attract/address your audience? (Include evidence of audience fee...
This document discusses how the creator of a magazine targeted at 16-18 year old females addressed their audience. They aimed to challenge negative stereotypes of teenagers by portraying strong, aspirational young women. Feedback from focus groups confirmed the audience liked this positive representation. The magazine uses sophisticated yet fun colors and a mix of conventional and unconventional features to create a unique style representing the rock/pop music genre hybrid. Surveys showed the target audience was interested in articles on interviews, music news, careers and gossip, which were included. Focus group feedback supported the magazine's style and genre mix.
How did you attract/address your audience? (Include evidence of audience fee...
This document discusses how the author addressed their target audience of 16-18 year old females in their magazine. They portrayed teenagers in a positive light challenging negative stereotypes. They used sophisticated colors like black, white, coral, and teal to seem mature but fun. An audience survey found the target audience was interested in interviews, music news, careers, and gossip. The magazine features conventional elements but challenges stereotypes to create a unique style focused on a rock/pop music hybrid genre, filling a gap in the market. Audience feedback supported that the representation of teenagers and hybrid genre were effective.
How did you attract/address your audience? (Include evidence of audience fee...
This document discusses how the author addressed their target audience of 16-18 year old females in their magazine. They portrayed teenagers in a positive light challenging negative stereotypes. They used sophisticated colors like black, white, coral, and teal to seem mature but fun. An audience survey found the target audience was interested in interviews, music news, careers, and gossip. The magazine features conventional elements but challenges stereotypes to create a unique style focused on a rock/pop music hybrid genre, filling a gap in the market. Audience feedback supported that the representation of teenagers and hybrid genre were effective.
Question 2
The document summarizes how the media product, a magazine, represents different social groups. It aims to represent:
- Females aged 15-21 as the main audience, though it also aims to represent some male interests.
- Working and middle class audiences through an affordable price point and casual language.
- Alternative music fans through featured content, but also aims to represent mainstream music fans.
- The style and content is designed to appeal to teenagers through bright colors, informal language, and relatable topics.
Question 2
The document summarizes how the media product, a magazine, represents different social groups. It aims to represent:
- Females aged 15-21 as the main audience, though it also aims to represent some male interests.
- Working and middle class audiences through an affordable price point and casual language.
- Alternative music fans through featured content, but also aims to represent mainstream music fans.
- The style and content is designed to appeal to teenagers through bright colors, informal language, and relatable topics.
Question 5
The document discusses various techniques used to attract an audience to a magazine, including:
1) Using bright colors on the cover to make it eye-catching among competitors on store shelves.
2) Employing bold fonts and superlatives like "exclusive" and "FREE" to make promises that attract readers' interest.
3) Including "puffs" or promotional content about popular music artists to appeal to the target audience of drum and bass fans.
4) Testing different magazine covers with a sample audience to get feedback on effective and ineffective design elements for attracting attention.
Pitch presentation for blog
Hayley Gallagher has proposed a new magazine aimed at those aged 16-24 taking gap years or attending festivals. The magazine will be financed through sales and advertising revenue. It will provide personal experiences and advice on topics like music festivals. The magazine's style and content is tailored to its target C2DE demographic through affordable pricing, youthful design, and relatable models. It will fill a gap in the market for an informative yet casual magazine on this topic.
Question 4
The document discusses research conducted to determine the target audience for a rap music magazine. A survey found that the audience prefers more article content over freebies and photos. The research discovered that the target audience was more diverse than initially thought, including middle class young adults and suburban youth, not just urban youth. Key learnings included focusing the magazine on article content over images and keeping the price around £2 since many in the audience are not working.
Pitch
The document outlines a client brief for a new magazine or newspaper product commissioned by The Northern Echo for a specified 16-25 age group audience. The creator proposes a women's lifestyle magazine called "Fresh" targeted towards 16-25 year old females from an ABC1 socioeconomic background. Details provided include intended audience profile, constraints from the Press Complaints Commission, genre and content research, proposed features and sections, design elements like fonts and colors, sample layouts, and a financial plan to ensure the magazine is self-financing through sales and advertising.
Question 5
The document discusses strategies used in a cultural music magazine to attract audiences. It uses a female model on the cover to appeal to both male and female readers through portraying her as aspirational and independent. Greyscale photography with cultural clothing creates an impression of a culturally engaging magazine. Bold pricing of £2.00 was used to seem affordable and encourage purchases. Social media links and coverage of popular cultural celebrities further addressed the technology-savvy, 16-30 year old target audience. Unusual color schemes and edited images with prominent protagonists helped the magazine stand out visually.
Research for my music magazine
The document discusses the author's research analyzing magazines aimed at different audiences. They observed that magazines like "Q" aimed at upper-middle/middle class audiences had simpler color schemes and covers compared to magazines targeting younger, lower class audiences which had very bright, crowded covers. The author also analyzed specific magazines, finding "Q" targeted sophisticates with its Amy Winehouse cover while "Top of the Pops" seemed aimed at young females with its pink masthead and provocative images. Research on demographics showed "Q" targeted ages A to C1 while "Top of the Pops" seemed oriented towards lower-middle classes based on advertised prices.
Research for my music magazine
The document discusses the author's research analyzing magazines aimed at different audiences. They observed that magazines like "Q" aimed at upper-middle/middle class audiences had simpler color schemes and covers compared to magazines targeting younger, lower class audiences which had very bright, crowded covers. The author also analyzed specific magazines, noting "Q" focuses on Amy Winehouse as a musician rather than an objectified woman, while "Top of the Pops" had a clustered, colorful cover suggesting it targets fun, unsophisticated readers. Research on audience demographics found "Q" aims for ABC1 individuals, while "Top of the Pops" seems to target lower-middle class audiences based on advertised prices.
Pitch presentation for blog
Hayley Gallagher has been commissioned to create a new magazine for the Northern Echo targeted towards 16-24 year olds. She proposes "The Gap", a magazine focused on gap years and festivals. It will be budget-friendly and appeal to a C2DE demographic. The Gap will fill a gap in the market for an personal, informative magazine on these topics written from Hayley's experiences. It will be self-financed through advertising and sales. Hayley conducted research on genres, audiences, and regulations to ensure The Gap's success.
Evalution question
The document discusses how the author addressed their target audience of teenagers and young adults for a new music magazine. Through research of other teen magazines, the author found that using teenage models and slang in articles helps relate to readers. A survey of 12-20 year olds gathered input on what they want from a music magazine. The magazine is priced cheaply at £3.00 to be affordable for its target demographic. Different fonts and bright colors are used throughout to make the magazine attractive and easy to read.
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How does my media product represent different social
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How did you attract/address your audience? (Include evidence of audience fee...
How did you attract/address your audience? (Include evidence of audience fee...
How did you attract/address your audience? (Include evidence of audience fee...
How did you attract/address your audience? (Include evidence of audience fee...
How did you attract/address your audience? (Include evidence of audience fee...
How did you attract/address your audience? (Include evidence of audience fee...
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Evaluation 5
- 2. • One main tactic I used to attract my target audience was through the price. During my research, I found that people of this age group don’t have enough money spare to waste on magazines, so tend to only fork out small amounts- about £2-3. By making the price lower, I was appealing to the financial worries of a student/young person.
- 3. • The colour pallet is also something which attracts my target audience- it’s not bright and flashy, so it creates a calmer vibe around the magazine. This atmosphere is more appealing to the ‘outsiders’ that the product is aimed at. The flashes of red used could also appeal, as they connote the emotion of the music.
- 4. • The type of informal language used to address the audience was also key to the attraction. I didn’t want my approach to come of as patronising, but I did want the magazine to appear friendly ad approachable. It was essential to strike that balance, and I feel as though I have.