Question 3
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This document discusses what type of media institutions might distribute a media product and why. It provides examples of major media institutions like CNN International, Columbia, Paramount, Universal, and 20th Century Fox. It then discusses using viral marketing strategies online to promote a film given a small initial audience. Finally, it argues that Columbia would be a suitable institution to partner with because they have experience distributing similar thriller genres without gore or horror elements, which could help reach a wider audience and increase sales.
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What Kind of Media Institution Might Distribute Your Media Product and Why?
The document discusses potential film distribution companies for a low-budget horror/thriller opening sequence. It analyzes companies that have distributed similar films like Unfriended and Friend Request. While conglomerates like Warner Bros and Universal Pictures would be unlikely due to the low budget, an independent UK company like Icon Productions would be a good fit. Icon specializes in horror films and is one of the leading independent distributors in the UK, which could help the opening sequence gain publicity among a UK audience.
Film case studies
Here are the key terms with definitions:
Production - The process of making or creating something, especially a film, broadcast, or piece of music.
Subsidiary - A company that is owned or controlled by a parent company.
Distribution - The process of making a product available for sale or use, especially on a commercial scale.
Marketing - The action or business of promoting and selling products or services.
Exhibition - The act of publicly displaying objects, artworks, etc. for people to see, especially in an art gallery or museum.
Vertical Integration - When a company owns or controls its suppliers and distributors.
Co-Production - A film or other production made through the financial,
Type of media institution
Hammer Film Productions is a UK-based film company established in 1934. They are best known for their Gothic horror films from the 1950s-1970s and have produced over 150 films. They would be well-suited to distribute the media product because they specialize in horror genres, which would blend well, and they are based in the UK, fitting the intended British market. Hammer Productions also publishes books and uploads videos to YouTube, allowing multiple avenues for publishing the media product and making them the top choice for distribution.
As questions ppt
The document discusses key concepts and case studies relevant to questions about media institutions, audiences, ownership, and technology. It provides guidance on topics to discuss for questions about the impact of media ownership on product availability, the role of convergence and synergy in marketing, the effects of digital distribution on consumption, and the significance of technological developments. Examples mentioned include film case studies like The Dark Knight Rises, The Lego Movie, Monsters, and Wild Bill. The document also provides prompting for questions about the dominance of global media institutions and how independent British films compete within this environment.
A brief presentation on warner bros / Alec H
Warner Bros. Pictures was founded in 1918 and has been a leading force in film. They originated in North America and opened their first movie theater and studio in Los Angeles. In 2013, Warner Bros had $12 billion in annual revenue. Some of their highest grossing films include The Dark Knight, The Dark Knight Rises, and the Harry Potter series. Clint Eastwood has directed or starred in over 40 films released by Warner Bros over the past 45 years.
AD 216: Lecture 2
The document discusses Bill Bernbach and his revolutionary approach to advertising as the founder of Doyle Dane Bernbach (DDB) in 1949. It describes how Bernbach believed advertising should be based on human truths and insights rather than fantasy. He pioneered collaborations between copywriters and art directors to develop big, simple ideas rooted in reality. Examples are given of DDB's famous campaigns for Volkswagen, American Tourister luggage, and Life cereal that exemplified Bernbach's style. His approach changed the industry by prioritizing creativity, originality, and imagination over rigid formulas. Bernbach is credited with starting an advertising creative revolution that still has influence today.
Question 3
The document discusses three potential British film companies - Vertigo Films, Hammer Film Productions, and Film 4 Productions - that could help distribute Alice Hicks' film. Vertigo Films is highlighted as having successful experience distributing both British and American films worldwide. Hammer Film Productions is known for distributing horror films and has connections to major Hollywood studios. Film 4 Productions has experience collaborating with large studios and a track record of successful films targeted at young adults, which matches Alice's target audience.
Type of media institution
The document discusses three potential media companies to distribute a new media product:
Twisted Pictures is an American horror film production company known for the Saw films, but they are based in the US which does not suit the target British market.
Universal Studios is one of the major Hollywood studios that has produced legendary horror films but is also American-based and not suitable for a British audience.
Hammer Film Productions is a well-known UK-based film brand responsible for Gothic horror films and The Woman in Black. They would be very suited to distribute the media product as they specialize in horror and are based in the UK, the intended market.
Recommended
What Kind of Media Institution Might Distribute Your Media Product and Why?
The document discusses potential film distribution companies for a low-budget horror/thriller opening sequence. It analyzes companies that have distributed similar films like Unfriended and Friend Request. While conglomerates like Warner Bros and Universal Pictures would be unlikely due to the low budget, an independent UK company like Icon Productions would be a good fit. Icon specializes in horror films and is one of the leading independent distributors in the UK, which could help the opening sequence gain publicity among a UK audience.
Film case studies
Here are the key terms with definitions:
Production - The process of making or creating something, especially a film, broadcast, or piece of music.
Subsidiary - A company that is owned or controlled by a parent company.
Distribution - The process of making a product available for sale or use, especially on a commercial scale.
Marketing - The action or business of promoting and selling products or services.
Exhibition - The act of publicly displaying objects, artworks, etc. for people to see, especially in an art gallery or museum.
Vertical Integration - When a company owns or controls its suppliers and distributors.
Co-Production - A film or other production made through the financial,
Type of media institution
Hammer Film Productions is a UK-based film company established in 1934. They are best known for their Gothic horror films from the 1950s-1970s and have produced over 150 films. They would be well-suited to distribute the media product because they specialize in horror genres, which would blend well, and they are based in the UK, fitting the intended British market. Hammer Productions also publishes books and uploads videos to YouTube, allowing multiple avenues for publishing the media product and making them the top choice for distribution.
As questions ppt
The document discusses key concepts and case studies relevant to questions about media institutions, audiences, ownership, and technology. It provides guidance on topics to discuss for questions about the impact of media ownership on product availability, the role of convergence and synergy in marketing, the effects of digital distribution on consumption, and the significance of technological developments. Examples mentioned include film case studies like The Dark Knight Rises, The Lego Movie, Monsters, and Wild Bill. The document also provides prompting for questions about the dominance of global media institutions and how independent British films compete within this environment.
A brief presentation on warner bros / Alec H
Warner Bros. Pictures was founded in 1918 and has been a leading force in film. They originated in North America and opened their first movie theater and studio in Los Angeles. In 2013, Warner Bros had $12 billion in annual revenue. Some of their highest grossing films include The Dark Knight, The Dark Knight Rises, and the Harry Potter series. Clint Eastwood has directed or starred in over 40 films released by Warner Bros over the past 45 years.
AD 216: Lecture 2
The document discusses Bill Bernbach and his revolutionary approach to advertising as the founder of Doyle Dane Bernbach (DDB) in 1949. It describes how Bernbach believed advertising should be based on human truths and insights rather than fantasy. He pioneered collaborations between copywriters and art directors to develop big, simple ideas rooted in reality. Examples are given of DDB's famous campaigns for Volkswagen, American Tourister luggage, and Life cereal that exemplified Bernbach's style. His approach changed the industry by prioritizing creativity, originality, and imagination over rigid formulas. Bernbach is credited with starting an advertising creative revolution that still has influence today.
Question 3
The document discusses three potential British film companies - Vertigo Films, Hammer Film Productions, and Film 4 Productions - that could help distribute Alice Hicks' film. Vertigo Films is highlighted as having successful experience distributing both British and American films worldwide. Hammer Film Productions is known for distributing horror films and has connections to major Hollywood studios. Film 4 Productions has experience collaborating with large studios and a track record of successful films targeted at young adults, which matches Alice's target audience.
Type of media institution
The document discusses three potential media companies to distribute a new media product:
Twisted Pictures is an American horror film production company known for the Saw films, but they are based in the US which does not suit the target British market.
Universal Studios is one of the major Hollywood studios that has produced legendary horror films but is also American-based and not suitable for a British audience.
Hammer Film Productions is a well-known UK-based film brand responsible for Gothic horror films and The Woman in Black. They would be very suited to distribute the media product as they specialize in horror and are based in the UK, the intended market.
Question III
Universal Pictures, 20th Century Fox, and Dreamworks are potential media institutions to distribute the film. Universal Pictures has a proven track record of successful global distribution over 100 years. 20th Century Fox has found great success distributing films with similar target audiences. Dreamworks is a good fit as it is known for films with young actors and a more contemporary style that matches the genre of the film.
Institutions for representation
Lionsgate distributes a wide variety of films, especially foreign and independent films, including successful franchises like The Hunger Games and Saw. They distribute films to both cable and broadcast television. As a conglomerate, Lionsgate has the funds to expand into other mediums like television and music.
Universal Pictures distributes films worldwide from their bases in California and New York. Though large, they do not pursue convergence in other mediums. Their horror films include Mama and Jaws.
Warner Bros is another huge conglomerate that distributes films globally across genres. As they expand into other mediums like television and music, they use convergence to build their brand image and become a global business.
Evaluation task
1. Media institutions like film studios and production companies distribute media products to audiences. They finance films and handle theatrical distribution, home media releases, and marketing.
2. Different types of institutions target different audiences - for example, Disney targets families while Lionsgate specializes in horror. They also produce a wide variety of genres.
3. As a short opening sequence, the filmmaker's work would not be funded by a major studio. However, uploading it to YouTube allows worldwide free distribution and the potential for recognition online or at student film festivals.
Evaluation task 3
The document discusses film distribution and strategies for marketing a new thriller film. It considers major studio distributors like 20th Century Fox and Warner Bros. that may be interested given they previously distributed similar films like Taken and The Sixth Sense. The film could appeal to UK and US audiences but may not transfer as well to Europe. Marketing strategies discussed include placing trailers before similar genre films, displaying posters in town centers and on billboards nationwide, and online marketing. Self-distribution is mentioned but not recommended for the media product.
Warner brothers (media)
Warner Bros. is a fully integrated global entertainment company that leads the industry in film, television, and music. It has vast creative and business resources to build profitable franchises worldwide. Warner Bros began in 1918 and produced its first feature film. Since then it has grown through mergers and acquisitions, now producing around 20 films per year with marketing budgets of $2 billion. It leverages pre-sold elements like popular directors, actors, franchises and source material to minimize risk and attract large audiences, often grossing over $80 million per film.
The Fifth Estate Case Study
The Fifth Estate was a film about WikiLeaks founder Julian Assange that underperformed at the box office. It may have failed to connect with audiences for several reasons: WikiLeaks publicly criticized the film's accuracy; the film's target audience of young, tech-savvy people lacked interest; and the film was overshadowed by other big releases and the Edward Snowden story. As a result, the film mostly appealed to older, big city audiences and had trouble expanding beyond that.
The riot club harry
The Riot Club is a 2014 British drama thriller based on a play by Laura Wade, who also directed the film. It follows two first-year students at Oxford University who join the infamous Riot Club, where reputations can be made or destroyed over a single evening. The film had a small budget and starred Natalie Dormer and Sam Clafin. It earned $2.6 million at the worldwide box office.
I, Daniel Blake Marketing
This document discusses the distribution and promotion of the film "I, Daniel Blake" by Ken Loach. It was distributed in the UK by eOne Films and targeted working class audiences through partnerships with newspapers like the Daily Mirror and events coinciding with political conferences. The film's promotion generated discussion of its social themes and political messages. It was promoted as a film addressing issues of importance to many citizens and was very successful commercially and critically, winning several awards in the UK and internationally.
Unit G322 - Frozen (Case Study)
The document discusses the success of the Disney film Frozen. It notes that Frozen was Disney's 53rd animated feature with a $150 million budget. The film grossed $1.274 billion worldwide, making it the highest-grossing animated film ever. The document then discusses Frozen's extensive marketing campaign and merchandise, its wide theatrical release, and ongoing screenings in theaters, contributing to its continued financial success.
I, Daniel Blake Marketing
Film distributors targeted global and national audiences for I, Daniel Blake (IDB) in several ways:
1) They partnered with trade unions and left-leaning newspapers like the Daily Mirror to screen the film for free hundreds of times in the UK and generate conversations around its social messages.
2) Publicity stunts promoted IDB's political themes, like projecting the film's title and speeches onto Parliament buildings.
3) Politicians used lines from IDB and its hashtag in their own campaigns to raise awareness and support for related social issues.
The Inbetweeners
The Inbetweeners Movie was a highly successful spin-off of the popular E4 sitcom. It had impressive box office returns, setting a new opening weekend record for a comedy in the UK. Its success was no accident, as the producers strategically targeted the existing fan base and utilized extensive marketing and partnerships. They encouraged audience participation online and had a well-timed theatrical and home video release to maximize viewership among their primary 15-25 year old demographic.
tent pole and quadrant marketing
A tent pole film is a major blockbuster film that a film studio invests heavily in because it is expected to be hugely successful and profitable. These tent pole films guarantee large profits for studios that they can then use to fund more risky films. Warner Bros. relies heavily on tent pole films based on popular book series and franchises like Harry Potter, Sherlock Holmes, Lord of the Rings, and DC superhero films to be their biggest moneymakers each year. These tent pole films are aimed at appealing to as many of the four audience quadrants - males/females under and over 25 - as possible to achieve maximum viewership and box office revenues.
Production&Distribtion of horror films
The document discusses the production and distribution of horror films. It explains that production involves pre-production, production, and post-production phases. Small production companies develop ideas and seek funding from distributors, who are large studios that market and distribute the films for profit. It provides examples of popular horror films distributed by Universal, 20th Century Fox, and Warner Bros and notes that The Conjuring was produced by smaller companies but distributed globally by major studios.
Production and distribution of horror films
The document discusses the production and distribution of horror films. It explains that production involves pre-production, production, and post-production phases. Small production companies develop ideas and seek funding from distributors, who are large studios that market and distribute the films for profit. It provides examples of popular horror films distributed by Universal, 20th Century Fox, and Warner Bros and notes that most distributors are American companies.
Evaluation Task 3 Media Studies AS
This document compares two media institutions, Hammer Films and Columbia Pictures, for producing a film or film sequence. Hammer Films would be suitable for producing the actual sequence due to its focus on independent, low-budget films targeting a similar audience. Columbia Pictures would be better for producing the whole film idea, as it has larger budgets and resources to invest in new films, and its marketing team could promote the film more widely to sell more theater tickets.
3. What kind of media institution might distribute your media product and why?
New Line Cinema would likely distribute the media product due to its experience and success distributing similar horror films. As a subsidiary of Warner Bros., New Line Cinema has the resources of a major studio but focuses on horror. It has distributed highly profitable horror franchises like The Conjuring and A Nightmare on Elm Street. The author's horror film involves paranormal activity, similar to The Conjuring's plot, so New Line Cinema would be interested in distributing a film in that genre. Their upcoming slate of horror films including The Conjuring 2 also indicates interest in the genre.
3) What kind of media institution might distribute your media product and why?
New Line Cinema would be the most suitable media institution to distribute my horror/thriller film product. As a subsidiary of major studio Warner Bros, New Line Cinema would provide sufficient financing and worldwide distribution to maximize publicity and revenue. New Line Cinema has a track record of successfully distributing similar horror films like The Conjuring series that relate to the paranormal plot of my product. They are also increasing their output of horror films, demonstrating interest in the genre. While an independent studio, New Line Cinema's relationship with Warner Bros allows it to reach broad audiences like a major distributor.
Distribution research
Warner Brothers is the best distributor for the filmmaker's horror movie trailer. While other distributors like Lionsgate and Universal focus more on action, comedy, or family films, Warner Brothers has experience distributing many successful horror films like The Exorcist and Friday the 13th. Their focus on paranormal horror subgenres matches the trailer concept. Choosing Warner Brothers over popular distributors of other genres like Lionsgate will help the trailer reach the intended horror audience.
Evaluation question 3 2
The student would prefer to distribute their superhero film through either Walt Disney Studios or Columbia Pictures due to their success distributing major superhero franchises like The Avengers, Iron Man, and Spider-Man. However, the student acknowledges that as an amateur production, the major studios are unlikely to distribute their film, and it would more realistically be distributed for free on social media or YouTube.
distribuiFilm distribution research
The document discusses several film distribution companies and assesses their suitability for distributing a film trailer. It examines New Line Cinema, Screen Gems, Universal Pictures, and the now defunct Momentum Pictures. New Line Cinema and Universal Pictures are identified as good options given their success distributing similar genres. While Screen Gems also distributes similar films, it focuses more on romance and comedy. Momentum Pictures provided UK and Irish distribution before closing in 2013, but could still reach audiences in those markets.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have had success marketing horror/thriller and romantic/comedy films respectively.
3. Universal Studios is highlighted for its success distributing major blockbusters like the Fast and Furious and Bourne franchises.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have successfully distributed films in genres relevant to the film trailer.
3. Universal Studios is highlighted for its many hugely successful film distributions, but with the potential downside of prioritizing profit over audience needs.
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Question III
Universal Pictures, 20th Century Fox, and Dreamworks are potential media institutions to distribute the film. Universal Pictures has a proven track record of successful global distribution over 100 years. 20th Century Fox has found great success distributing films with similar target audiences. Dreamworks is a good fit as it is known for films with young actors and a more contemporary style that matches the genre of the film.
Institutions for representation
Lionsgate distributes a wide variety of films, especially foreign and independent films, including successful franchises like The Hunger Games and Saw. They distribute films to both cable and broadcast television. As a conglomerate, Lionsgate has the funds to expand into other mediums like television and music.
Universal Pictures distributes films worldwide from their bases in California and New York. Though large, they do not pursue convergence in other mediums. Their horror films include Mama and Jaws.
Warner Bros is another huge conglomerate that distributes films globally across genres. As they expand into other mediums like television and music, they use convergence to build their brand image and become a global business.
Evaluation task
1. Media institutions like film studios and production companies distribute media products to audiences. They finance films and handle theatrical distribution, home media releases, and marketing.
2. Different types of institutions target different audiences - for example, Disney targets families while Lionsgate specializes in horror. They also produce a wide variety of genres.
3. As a short opening sequence, the filmmaker's work would not be funded by a major studio. However, uploading it to YouTube allows worldwide free distribution and the potential for recognition online or at student film festivals.
Evaluation task 3
The document discusses film distribution and strategies for marketing a new thriller film. It considers major studio distributors like 20th Century Fox and Warner Bros. that may be interested given they previously distributed similar films like Taken and The Sixth Sense. The film could appeal to UK and US audiences but may not transfer as well to Europe. Marketing strategies discussed include placing trailers before similar genre films, displaying posters in town centers and on billboards nationwide, and online marketing. Self-distribution is mentioned but not recommended for the media product.
Warner brothers (media)
Warner Bros. is a fully integrated global entertainment company that leads the industry in film, television, and music. It has vast creative and business resources to build profitable franchises worldwide. Warner Bros began in 1918 and produced its first feature film. Since then it has grown through mergers and acquisitions, now producing around 20 films per year with marketing budgets of $2 billion. It leverages pre-sold elements like popular directors, actors, franchises and source material to minimize risk and attract large audiences, often grossing over $80 million per film.
The Fifth Estate Case Study
The Fifth Estate was a film about WikiLeaks founder Julian Assange that underperformed at the box office. It may have failed to connect with audiences for several reasons: WikiLeaks publicly criticized the film's accuracy; the film's target audience of young, tech-savvy people lacked interest; and the film was overshadowed by other big releases and the Edward Snowden story. As a result, the film mostly appealed to older, big city audiences and had trouble expanding beyond that.
The riot club harry
The Riot Club is a 2014 British drama thriller based on a play by Laura Wade, who also directed the film. It follows two first-year students at Oxford University who join the infamous Riot Club, where reputations can be made or destroyed over a single evening. The film had a small budget and starred Natalie Dormer and Sam Clafin. It earned $2.6 million at the worldwide box office.
I, Daniel Blake Marketing
This document discusses the distribution and promotion of the film "I, Daniel Blake" by Ken Loach. It was distributed in the UK by eOne Films and targeted working class audiences through partnerships with newspapers like the Daily Mirror and events coinciding with political conferences. The film's promotion generated discussion of its social themes and political messages. It was promoted as a film addressing issues of importance to many citizens and was very successful commercially and critically, winning several awards in the UK and internationally.
Unit G322 - Frozen (Case Study)
The document discusses the success of the Disney film Frozen. It notes that Frozen was Disney's 53rd animated feature with a $150 million budget. The film grossed $1.274 billion worldwide, making it the highest-grossing animated film ever. The document then discusses Frozen's extensive marketing campaign and merchandise, its wide theatrical release, and ongoing screenings in theaters, contributing to its continued financial success.
I, Daniel Blake Marketing
Film distributors targeted global and national audiences for I, Daniel Blake (IDB) in several ways:
1) They partnered with trade unions and left-leaning newspapers like the Daily Mirror to screen the film for free hundreds of times in the UK and generate conversations around its social messages.
2) Publicity stunts promoted IDB's political themes, like projecting the film's title and speeches onto Parliament buildings.
3) Politicians used lines from IDB and its hashtag in their own campaigns to raise awareness and support for related social issues.
The Inbetweeners
The Inbetweeners Movie was a highly successful spin-off of the popular E4 sitcom. It had impressive box office returns, setting a new opening weekend record for a comedy in the UK. Its success was no accident, as the producers strategically targeted the existing fan base and utilized extensive marketing and partnerships. They encouraged audience participation online and had a well-timed theatrical and home video release to maximize viewership among their primary 15-25 year old demographic.
tent pole and quadrant marketing
A tent pole film is a major blockbuster film that a film studio invests heavily in because it is expected to be hugely successful and profitable. These tent pole films guarantee large profits for studios that they can then use to fund more risky films. Warner Bros. relies heavily on tent pole films based on popular book series and franchises like Harry Potter, Sherlock Holmes, Lord of the Rings, and DC superhero films to be their biggest moneymakers each year. These tent pole films are aimed at appealing to as many of the four audience quadrants - males/females under and over 25 - as possible to achieve maximum viewership and box office revenues.
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Similar to Question 3
Production&Distribtion of horror films
The document discusses the production and distribution of horror films. It explains that production involves pre-production, production, and post-production phases. Small production companies develop ideas and seek funding from distributors, who are large studios that market and distribute the films for profit. It provides examples of popular horror films distributed by Universal, 20th Century Fox, and Warner Bros and notes that The Conjuring was produced by smaller companies but distributed globally by major studios.
Production and distribution of horror films
The document discusses the production and distribution of horror films. It explains that production involves pre-production, production, and post-production phases. Small production companies develop ideas and seek funding from distributors, who are large studios that market and distribute the films for profit. It provides examples of popular horror films distributed by Universal, 20th Century Fox, and Warner Bros and notes that most distributors are American companies.
Evaluation Task 3 Media Studies AS
This document compares two media institutions, Hammer Films and Columbia Pictures, for producing a film or film sequence. Hammer Films would be suitable for producing the actual sequence due to its focus on independent, low-budget films targeting a similar audience. Columbia Pictures would be better for producing the whole film idea, as it has larger budgets and resources to invest in new films, and its marketing team could promote the film more widely to sell more theater tickets.
3. What kind of media institution might distribute your media product and why?
New Line Cinema would likely distribute the media product due to its experience and success distributing similar horror films. As a subsidiary of Warner Bros., New Line Cinema has the resources of a major studio but focuses on horror. It has distributed highly profitable horror franchises like The Conjuring and A Nightmare on Elm Street. The author's horror film involves paranormal activity, similar to The Conjuring's plot, so New Line Cinema would be interested in distributing a film in that genre. Their upcoming slate of horror films including The Conjuring 2 also indicates interest in the genre.
3) What kind of media institution might distribute your media product and why?
New Line Cinema would be the most suitable media institution to distribute my horror/thriller film product. As a subsidiary of major studio Warner Bros, New Line Cinema would provide sufficient financing and worldwide distribution to maximize publicity and revenue. New Line Cinema has a track record of successfully distributing similar horror films like The Conjuring series that relate to the paranormal plot of my product. They are also increasing their output of horror films, demonstrating interest in the genre. While an independent studio, New Line Cinema's relationship with Warner Bros allows it to reach broad audiences like a major distributor.
Distribution research
Warner Brothers is the best distributor for the filmmaker's horror movie trailer. While other distributors like Lionsgate and Universal focus more on action, comedy, or family films, Warner Brothers has experience distributing many successful horror films like The Exorcist and Friday the 13th. Their focus on paranormal horror subgenres matches the trailer concept. Choosing Warner Brothers over popular distributors of other genres like Lionsgate will help the trailer reach the intended horror audience.
Evaluation question 3 2
The student would prefer to distribute their superhero film through either Walt Disney Studios or Columbia Pictures due to their success distributing major superhero franchises like The Avengers, Iron Man, and Spider-Man. However, the student acknowledges that as an amateur production, the major studios are unlikely to distribute their film, and it would more realistically be distributed for free on social media or YouTube.
distribuiFilm distribution research
The document discusses several film distribution companies and assesses their suitability for distributing a film trailer. It examines New Line Cinema, Screen Gems, Universal Pictures, and the now defunct Momentum Pictures. New Line Cinema and Universal Pictures are identified as good options given their success distributing similar genres. While Screen Gems also distributes similar films, it focuses more on romance and comedy. Momentum Pictures provided UK and Irish distribution before closing in 2013, but could still reach audiences in those markets.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have had success marketing horror/thriller and romantic/comedy films respectively.
3. Universal Studios is highlighted for its success distributing major blockbusters like the Fast and Furious and Bourne franchises.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have successfully distributed films in genres relevant to the film trailer.
3. Universal Studios is highlighted for its many hugely successful film distributions, but with the potential downside of prioritizing profit over audience needs.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have had success marketing horror/thriller and romantic/comedy films respectively.
3. Universal Studios is highlighted for its global success distributing high-grossing films like Fast and Furious and Bourne franchises.
Question 3
StudioCanal UK would be the best company to initially distribute my niche media product because it focuses on independent films. I would use social media like YouTube, Facebook, and Twitter to build an audience and market the film before distribution. Depending on feedback, I would first distribute locally in UK cinemas like Odeon and The Mac in Birmingham, then take the film to the USA in the summer if reception is positive, when my target teenage audience has more free time.
Question 3
Vertigo Films would be the best institution to distribute my thriller film. Vertigo has a wide genre range, has successfully distributed similar low-budget films, and their website would help promote the film to interested audiences. Social media also needs to be incorporated into the distribution plan to target my intended audience, though illegal downloads are a risk and the film would need to be monitored online.
Question three
Hammersmith productions was founded in 1934 and is best known for Gothic horror films from the 1950s-1970s, though they produced films in other genres as well. Some of their most successful horror films include Dracula (1958), The Mummy (1959), and The Phantom of the Opera (1962). Hammer dominated the horror film market and enjoyed worldwide distribution and financial success, producing over 200 films total. Along with Gothic horror, Hammer also produced low-budget suspense films inspired by directors like Hitchcock, known as their "mini-Hitchcocks." According to interviews, Hammer's target audience would learn about new thriller films mostly through advertisements like billboards, posters, trailers on YouTube and TV
Question 3
Dimension Films would be an ideal distributor for the slasher film. Dimension Films has experience distributing horror films, including franchises like Scream and Scary Movie. Dimension Films effectively used social media marketing for Scream 4, creating a Facebook profile for the main character to engage younger audiences aged 16-25. Dimension Films could employ similar viral marketing strategies, like social media, to generate buzz around the slasher film and attract more viewers from the target mainstream demographic.
Evaluation Question 3 - Media Distribution
This document discusses potential film distribution companies for a horror movie. It analyzes companies that have distributed similar horror films like House of Wax (Warner Bros.), Drag Me to Hell (Universal Pictures), Scream (Dimension Films), It Follows (RADiUS-TWC/Dimension Films), and Carrie (MGM/Screen Gems). Based on the genres and budgets of films they've released, the author identifies Columbia Pictures, Universal Pictures, Warner Bros., and Paramount Pictures as potential options. The document concludes that Columbia Pictures may be the best fit given their release of similar low-budget horror films like Evil Dead.
Independent cinema research
The document discusses the film production and distribution processes. It explains that a film can be produced independently or by a major studio. The production process includes development, packaging, pre-production, principal photography, and post-production. Distribution involves promoting and releasing a film through various channels like theaters, streaming, and online platforms. Exhibition is how the audience views the film. The document also provides examples of independently and major studio produced films.
Evaluation question 3
An institution is a company that can distribute media products to the public. The document examines distribution companies in the horror genre, including AMC (The Walking Dead), Columbia Pictures (Zombieland), and Universal Pictures (Shaun of the Dead). Film 4 Productions is identified as a good potential distributor as it specializes in smaller, independent films rather than large studio productions. The conclusion is that Film 4 would be a good choice to distribute an amateur horror film due to its focus on suspenseful films in that style.
Distribution research
A distributor represents and promotes a film worldwide by attempting to sell it to television and make a profit. They handle theatrical releases, marketing, and home video distribution. The key aspects of film distribution are financing, promotion, and booking theaters. The document then reviews several major film distributors - Lionsgate, Universal, Paramount, Columbia, and Warner Brothers - and determines that Warner Brothers would be the best choice since they have successfully distributed many psychological horror films similar to the genre of the film trailer being distributed.
Task 3
Our film would be most likely to interest smaller British distribution companies like Curzon Artificial Eye, as major studios tend to focus on blockbusters and not independent films. Curzon Artificial Eye specializes in distributing British films and films with horror and thriller elements like ours.
The film would appeal to UK audiences because of its British cast and UK setting, and also to international audiences given the global popularity of the psychological thriller genre.
Some marketing strategies could include creating social media pages, a film trailer, and submitting the film to film festivals like the Edinburgh International Film Festival to generate interest. The film would be well suited to a Halloween release period alongside other horror films.
Similar to Question 3 (20)
3. What kind of media institution might distribute your media product and why?
3. What kind of media institution might distribute your media product and why?
3) What kind of media institution might distribute your media product and why?
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Question 3
- 1. WHAT KIND OF MEDIA INSTITUTIONS MIGHT DISTRIBUTEYOUR MEDIA PRODUCT ANDWHY? EvaluationQuestion 3
- 2. What is an institution? ■ An institution is a company that owns numerous companies involved in mass media enterprises.The company then disperses a media product for audience consumption. ■ CNN International ■ Columbia ■ Paramount ■ Universal ■ 20th Century Fox Examples of media institutions:
- 3. How it would be viewed? ■ To market our film we should use viral marketing as only a small amount of people will have heard about my film opening.Therefore we need to find a way of getting my target audience aware about it.The way I would do this is by sending it virally to popular and modern sites that my target audience are currently using such as facebook, email, twitter, youtube. By releasing my film opening to these sites it will increase my film popularity. ■ An institution would usually disperse a film product to the cinemas either nationally or internationally and then sold as merchandise through DVDs sold in shops when no longer showing in cinemas.
- 4. Columbia ■ After doing research the films ‘Out OfThe Dark’ and ‘The Hidden Face’ were a big inspiration although they are thriller/horror. Due to these films being quite popular I would use the same institution which is Columbia. ■ Columbia is an American film production and distribution studio of Sony pictures.The studio have created lots of thriller movies although their most popular ones are the bond films, Spiderman and men in black. ■ The studio was founded in 1918 as Cohn-Brandt-Cohn Film Sales by brothers Jack and Harry Cohn and Jack's best friend Joe Brandt, released its first feature film in August 1922. It adopted the Columbia Pictures name in 1924, and went public two years later.
- 5. Columbia ■ I think that Columbia institution is suitable for our media product due to them producing lots of thriller movies in the past. Because of this, this would benefit our film due to the wider audience range and it may increase sales. ■ When researching the film studio I discovered that they produce more action-based thrillers rather than gore and horror based thrillers.This is similar to my product because my film lacks the conventions of gore and horror and incorporates more of a mystery thriller theme.