The document discusses how different elements were used consistently across multiple products to tie them together and ensure audiences recognized they were related. The same slogan, title, scheduling, voiceover, and music were used in a documentary, radio trailer, and print ad. Voxpops were also included in both the documentary and radio trailer to give listeners a taste of the content and encourage them to watch. The goal was to make clear the products were promoting the same thing and reduce confusion for audiences.

1. Question 2 Evaluation

2. There are many things amongst our 3
products that work together and are the same.
We did this so the products related to each
other, meaning also that audiences would
know they were made for the same purpose.
There are many examples of this..

3. Firstly, the slogan ‘What’s next Boss?’ is used on the print advert, it is also used
on our radio trailer when the name and scheduling is revealed. This is also a
rhetorical question which gets the audience involved in the product and ultimately
leads them to watching the documentary.
The slogan is quite mysterious, leaving the audience to make up their own mind
about the meaning.

4. We also made sure the title and scheduling was the same. The title is on all the
products. It is on the 5 minutes, the radio trailer and also the print advert. This is so
people know what they have watching or what the programme is called in order for
them to watch it. The scheduling is on both the radio trailer and the print advert.
Again so the audience know what time and when the programme is on, it is stated
clearly so there is no confusion.

5. In the first 5 minutes of the documentary and the radio trailer we used the same
voiceover. This is so the audience can recognise the voice and maybe relate to it.
It is also less for the audience to think about as having more than one voiceover
may cause them to lose concentration on what is being said. It also shows the 2
products are from the same thing.

6. The music we used in the opening 5 minutes and also in the radio trailer are suitable for
families of all ages as the documentary is aimed at families as it is scheduled for 6 o'clock on
a Sunday afternoon. One of the songs we used which was Coldplay – Paradise, this is a very
well known and popular song which is only recent. We also included ‘You got a friend in me’
which is better known for being the theme tune from Toy Story, this will relate to the
youngsters of the family who are watching as they may recognise the instrumental in the
background. The same is used in the radio trailer.

7. We also included Voxpops to the beginning of our documentary as a little
introduction into that the documentary is about. They also show that the
documentary is not a serious style, that it is quite friendly and fun. We also
included some of the Voxpops into our radio trailer so that the people listening
had an idea of what was going to be in the documentary, this is something that
will encourage them to watch it as they want to see more.