1) The document discusses the filmmaking process for a short film and how it develops or challenges conventions of real media products. It explores researching different film styles and genres to understand conventions.
2) For the experimental short film genre, conventions are relatively relaxed as the style re-evaluates cinematic norms. Elements like costumes, locations, lighting, and editing were considered but with creative freedom.
3) The film aims to be as professional as possible while having its own style. It targets teenagers and considers elements like story, cinematography, locations, and editing to engage the audience.